Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Lead Generation Landing Page

Constant Contact have been in the e-mail marketing game given that 1995. During that time, they’ve taken care of to turn into one of the most used email devices on the planet, after Mailchimp.

Something I discovered is that Constant Contact is really commonly the top option for many other testimonial web sites. Naturally, I wonder to see if our in-depth evaluation generates the exact same outcome.

You could have looked into the Constant Contact evaluations supplied by individuals online, also, and whilst they are pretty favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and uses our practical experience as well as understanding of lots of other basic and also sophisticated advertising automation devices.

What makes them special is that they’ve added several features throughout the years that few of their rivals sporting activity, such as digital product downloads, event monitoring, appointment organizing and social projects. These all add to the varied list of e-mail options readily available, in addition to automations and repeating newsletters.

Constant Contact brag a marketplace with around 400 applications and also assimilations that deal with also the most particular niche of products. Yet despite these fancy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a closer consider Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed towards small companies, but their costs aren’t the most economical, especially when you consider that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this only permits 500 clients, and also rates increase pretty greatly after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our full pricing guide

Cons and also pros


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct in this regard, being one of minority e-mail advertising and marketing devices to enable you to handle event invites, tickets, as well as registrations . Remember that this feature includes its very own costs: 5.4% + $0.80 for every ticket sold or deal performed.

Not advised if:

You require sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t provide one of the most advanced automations. While they do provide set off projects, autoresponders and deserted cart campaigns (for Shopify only), you’ll locate that much cheaper devices provide similar degrees of automation– MailerLite and also Sendinblue, as an example.

Score details


Relieve of Use

Usually it’s easy to browse, though a little bit dull-looking. You can get to most areas within a number of clicks, though as they’ve included much more capability, some things have actually become a little surprise, for instance, automations.

Newsletter Creation


The editor is quick, but light on attributes, specifically in the designing division. Besides that it’s simple to collaborate with.


of course

This is really standard, just permitting you to put simple introductions or contact information. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, basic automations, repeating e-newsletters, A/B screening, event enrollments, promo codes, surveys and also polls .

Choice and Flexibility of Template Designs

Not bad. There are around 200 (!) themes to pick from, with differing degrees of high quality (some are decent, while others look a little standard as well as dated). You can also start from scratch, as well as utilize a helpful attribute called ‘Brand your e-mail’ to auto-generate a design template based upon your internet site’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined get in touch with segments based upon your customers’ communications with your on the internet store (e.g. repeat, expired as well as potential customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t really combine conditions and also activities as you can in numerous other tools.

List Management

You can produce sections from contact task, list membership, call information, tags, or ecommerce task. You can also create a section from your get in touch with understandings as well as tag calls based on contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the kind, and also it simply offers a summary box, basic area choices (which you can not contribute to) and afterwards a listing, or lists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute too badly, getting to one of the most popular e-mail companies (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records and Analysis

In addition to standard open and also click records, spam, bounce as well as unsubscribe prices are also offered. You likewise obtain click warmth maps, and also some useful overview reports such as open and also click patterns, opens up by tool, % of contacts engaged, and also most successful subject line.


The tool as well as the website are just readily available in English. You can select to transform some of the non-editable e-mail sections (e.g. footer and personal privacy policy text) to one of 10 languages readily available, mainly European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t offered, however, there is a attribute to inspect the email for mistakes (missing links, placeholder message that hasn’t been upgraded, etc). There’s also a device that enables you to sneak peek how e-mails will try to find details recipients, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Bounce Management


Soft bounces are put on momentary hold for 15 days, and then dislike. If it takes place again, they are moved into a suspended bounce group. They have actually a ‘recommended for elimination’ filter available to watch these, however don’t remove them immediately.


of course

Import/export available although it’s not as simple as it could be– you require to initially allow sophisticated e-mail consents under Account Settings.

Storage space offered for pictures and data


All strategies include endless storage.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Different levels of account gain access to


The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a massive amount of applications and combinations , almost 400.

Touchdown Page Builder

of course

This is just readily available by means of their kind home builder, and also it’s very standard. Rather, we ‘d advise these complimentary landing page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, consisting of online conversation, phone assistance, a knowledge base as well as community-based assistance. I discovered that the chat and also phone assistance weren’t constantly offered, which was a little frustrating.

Overall ranking.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of the boxes. The major concern here, however, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves repeat through their site, they are a tool for small companies. And, thus, it’s worth examining them on these terms. As mentioned over, they most definitely have sufficient of the essentials covered to satisfy most local business, and also if it were as basic as that after that we would certainly suggest them much more extremely.

The problem, nowadays, is that there are plenty of other email tools providing a lot more than Constant Contact, as well as for a great deal much less money. This consists of not only includes, but also customer experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself using far more effective devices such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and reporting, as well as the enhancement of brand-new attributes like a web site home builder, it does look like they’re making an initiative to improve the product. Their lack of innovative attributes makes it tough to suggest them over others at this rate factor.

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there may be other interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simple approach (it only features autoresponders). They likewise use robust reports and analysis devices. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising tools on the marketplace. It’s available in 6 languages as well as includes advanced automation alternatives and a built-in CRM.
  • GetResponse is a solid alternative. It includes many advanced functions (e.g. a webinar device), has outstanding automations and supplies among the most effective spam as well as layout screening devices we’ve ever before utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the very best options to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to get into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for tiny businesses, which will be much extra economical. There are even a lot of outstanding cost-free CRMs to pick from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising and marketing software for small businesses. It securely stores your consumer information as well as provides a safe and secure method to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

In spite of these fancy numbers and functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a device for little businesses. The problem, these days, is that there are lots of other e-mail devices supplying also extra than Constant Contact, as well as for a great deal much less money. For the amount you pay with Constant Contact, you can locate yourself utilizing much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplified strategy (it just includes autoresponders).

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