Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Lists Vs Tags

Constant Contact have remained in the e-mail advertising and marketing video game considering that 1995. During that time, they’ve managed to turn into one of one of the most previously owned email devices in the world, after Mailchimp.

One point I saw is that Constant Contact is very typically the top choice for many various other evaluation sites. Naturally, I wonder to see if our in-depth evaluation produces the same result.

You may have taken a look at the Constant Contact testimonials used by individuals online, as well, and whilst they are pretty positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic approach as well as uses our functional experience and understanding of lots of various other easy and advanced advertising and marketing automation devices.

What makes them unique is that they’ve included a number of attributes over the years that few of their competitors sporting activity, such as digital product downloads, event management, visit organizing and social projects. These all contribute to the varied checklist of e-mail choices offered, along with automations and recurring newsletters.

Constant Contact brag a market with around 400 apps as well as combinations that cater to even the most specific niche of items. Yet despite these fancy numbers and attributes, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient factor for us to take a better look at Constant Contact’s ins & outs as well as check if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, however their rates aren’t the most affordable, particularly when you consider that their features simply aren’t that progressed. Strategies begin with $9.99/ month, but this just allows for 500 clients, and also prices rise rather greatly afterwards.

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Constant Contact Pricing

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Cons and also pros


Is Constant Contact the ideal e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly unique in this regard, being just one of minority e-mail advertising tools to permit you to handle occasion tickets, invites, and enrollments . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for every ticket sold or purchase performed.

Not advised if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact does not offer one of the most sophisticated automations. While they do provide caused projects, autoresponders and also deserted cart projects (for Shopify only), you’ll find that other more affordable devices provide comparable degrees of automation– MailerLite and Sendinblue, for example.

Score information


Reduce of Use

Normally it’s very easy to browse, though a bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added much more performance, some things have come to be a little concealed, as an example, automations.

E-newsletter Creation


The editor is fast, however light on features, particularly in the designing department. Besides that it’s very easy to collaborate with.



This is extremely basic, only permitting you to insert easy introductions or call information. There is no if/then/else reasoning readily available.

Email kinds

Traditional, autoresponders, standard automations, reoccuring e-newsletters, A/B screening, occasion enrollments, surveys, studies as well as discount coupons .

Option as well as Flexibility of Template Designs

Not negative. You can likewise start from scrape, and use a handy feature called ‘Brand your email’ to auto-generate a layout based on your internet site’s shades and also logo design.

Email Marketing Automation

They provide autoresponders and also deserted cart advocate Shopify as well as WooCommerce. It additionally produces pre-defined call sectors based on your customers’ interactions with your online store (e.g. repeat, lapsed as well as possible customers). Automations based upon get in touch with triggers (e.g. e-mail opens, clicks) are additionally offered. It’s worth noting that the automations aren’t the most versatile, as you can’t truly integrate problems as well as activities as you can in lots of other devices.

Listing Management

You can produce sections from contact activity, listing subscription, call information, tags, or ecommerce task. You can likewise create a segment from your call understandings as well as tag contacts based on call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, and also it just provides a summary box, fundamental area alternatives (which you can not contribute to) and after that a list, or lists, that people can check to be added to.


As you can see in our deliverability tests, Constant Contact does not perform too terribly, getting to one of the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records as well as Analysis

In addition to basic open and also click records, spam, bounce as well as unsubscribe rates are likewise offered. You additionally obtain click warm maps, and some helpful review records such as open as well as click fads, opens up by gadget, % of get in touches with involved, and also the majority of effective subject line.


The tool and the website are only offered in English. You can select to transform some of the non-editable e-mail areas (e.g. footer and personal privacy plan message) to one of 10 languages available, mainly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, however, there is a feature to examine the e-mail for errors ( missing out on web links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that permits you to sneak peek just how emails will try to find particular recipients, although this really did not seem to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and after that dislike. They are relocated into a put on hold bounce classification if it occurs once again. They have a ‘ advised for removal’ filter available to view these, however don’t remove them immediately.



Import/export offered although it’s not as simple as maybe– you require to first allow advanced e-mail authorizations under Account Settings.

Storage space available for photos as well as information


All plans include unrestricted storage.

Pro Features


of course

SPF as well as DKIM are supported.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can also appoint duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a enormous quantity of apps and also integrations , nearly 400.

Touchdown Page Builder

of course

This is just offered via their type builder, and also it’s very basic. Rather, we would certainly recommend these totally free landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of support, including online chat, phone assistance, a data base and community-based assistance. Nonetheless, I found that the conversation as well as phone assistance weren’t always offered, which was a little irritating. When I was able to acquire conversation support, nonetheless, I did locate them to be receptive and also helpful . Keep in mind that you’ll need to call in order to terminate your membership, which is quite bothersome.

Overall ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks the majority of packages. The primary problem right here, though, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves repeat via their site, they are a tool for local business. And also, thus, it’s worth assessing them on these terms. As pointed out over, they most definitely have enough of the basics covered to satisfy most small businesses, as well as if it were as straightforward as that after that we would certainly recommend them a lot more very.

The concern, these days, is that there are plenty of various other e-mail devices supplying a lot more than Constant Contact, as well as for a lot less money. This includes not only features, yet likewise user experience. For the amount you pay with Constant Contact, you might discover on your own utilizing much extra powerful devices such as ActiveCampaign and GetResponse.

They do grab points for their respectable deliverability rates, integrations ( specifically social networks assimilations), and also for permitting various accessibility levels for separate customers. And with recent enhancements to automations as well as reporting, as well as the enhancement of brand-new functions like a site contractor, it does appear like they’re making an effort to enhance the product. Their lack of innovative features makes it difficult to advise them over others at this price factor. (You’ll see we don’t note them as a great Mailchimp choice, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly claim that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simple method (it just features autoresponders). They additionally supply robust reports and also evaluation tools. They are even more affordable than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising and marketing tools on the market. It’s offered in 6 languages as well as comes with advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a solid alternative. It includes numerous innovative features (e.g. a webinar device), provides as well as has excellent automations among the very best spam and style screening devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the most effective options to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d like to enter the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for small companies, which will be far much more budget friendly. There are even a lot of excellent free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for small companies. It safely stores your consumer information as well as supplies a secure way to manage your subscribers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

Regardless of these showy numbers and features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their website, they are a tool for little businesses. The problem, these days, is that there are lots of other email devices providing also much more than Constant Contact, and also for a lot much less money. For the quantity you pay with Constant Contact, you can discover yourself using much more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and it can’t be compared to Constant Contact’s simple strategy (it only includes autoresponders).

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