Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail advertising video game considering that 1995. Throughout that time, they’ve managed to become one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One point I noticed is that Constant Contact is really typically the top selection for many other testimonial web sites. Normally, I wonder to see if our detailed evaluation creates the exact same result.

You could have looked into the Constant Contact testimonials supplied by users online, too, and whilst they are quite favorable, they may not give you the whole picture. Our evaluation of Constant Contact is based on a systematic method and utilizes our useful experience and expertise of loads of various other simple and advanced advertising automation tools.

What makes them unique is that they’ve added a number of attributes throughout the years that few of their competitors sport, such as digital product downloads, occasion management, consultation scheduling as well as social projects. These all contribute to the diverse listing of email choices available, along with automations and persisting newsletters.

Constant Contact boast a market with around 400 apps as well as integrations that cater to also one of the most specific niche of products. Yet despite these flashy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a better check out Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their prices aren’t the most budget-friendly, especially when you take into consideration that their features simply aren’t that progressed. Plans begin with $9.99/ month, but this just enables 500 customers, and prices climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete rates guide

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite special in this regard, being among the few e-mail advertising devices to permit you to manage occasion registrations, tickets, as well as invitations . Keep in mind that this feature features its own charges: 5.4% + $0.80 for every ticket sold or purchase carried out.

Not advised if:

You require sophisticated automation:

Remarkably, for the premium it bills, Constant Contact does not offer one of the most innovative automations. While they do use triggered projects, autoresponders and deserted cart projects (for Shopify only), you’ll discover that other much more affordable devices offer comparable degrees of automation– MailerLite as well as Sendinblue.

Rating details


Reduce of Use

Usually it’s very easy to browse, though a little bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve included extra capability, some things have ended up being a little covert, as an example, automations.

E-newsletter Creation


The editor is quick, however light on functions, especially in the designing department. Aside from that it’s easy to work with.



This is very basic, just permitting you to put basic greetings or get in touch with details. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, standard automations, persisting e-newsletters, A/B testing, event registrations, vouchers, surveys and also surveys .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) templates to select from, with differing degrees of top quality (some are decent, while others look a little fundamental and also outdated). You can likewise start from scratch, and make use of a useful function called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s colors and logo.

Email Marketing Automation

They supply autoresponders and also abandoned cart advocate Shopify and also WooCommerce. It additionally creates pre-defined call sectors based upon your customers’ communications with your on-line shop (e.g. repeat, expired as well as prospective consumers). Automations based on contact triggers (e.g. e-mail opens, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t truly combine conditions and actions as you can in numerous other devices.

List Management

You can produce segments from call task, listing subscription, get in touch with information, tags, or ecommerce activity. You can additionally develop a sector from your get in touch with understandings as well as tag get in touches with based upon call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, as well as it merely offers a summary box, fundamental area alternatives (which you can’t contribute to) and afterwards a listing, or listings, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not do as well severely, reaching one of the most popular email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and also Analysis

In addition to basic open and click records, spam, bounce as well as unsubscribe prices are also readily available. You additionally obtain click warm maps, as well as some helpful introduction reports such as open as well as click trends, opens up by gadget, % of get in touches with engaged, and also a lot of successful subject line.


The site and the device are only readily available in English. You can choose to change some of the non-editable email sections (e.g. footer as well as privacy policy message) to one of 10 languages offered, mainly European.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a function to examine the e-mail for mistakes (missing web links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that enables you to sneak peek how emails will look for details recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are placed on temporary hold for 15 days, and after that resent. If it takes place once again, they are moved right into a suspended bounce category. They have actually a ‘recommended for removal’ filter offered to view these, but do not eliminate them immediately.



Import/export available although it’s not as straightforward as it could be– you require to initially make it possible for sophisticated e-mail authorizations under Account Settings.

Storage offered for images and also data


All plans include limitless storage space.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Different degrees of account access

of course

The Account Owner can additionally appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive amount of combinations and applications , virtually 400.

Touchdown Page Builder


This is just offered using their type contractor, as well as it’s really standard. Instead, we ‘d suggest these free touchdown page home builders.

Client Support

3.5/ 5.

There are a number of channels of assistance, including online chat, phone assistance, a expertise base as well as community-based support. I found that the conversation as well as phone assistance weren’t always readily available, which was a little aggravating.

Total rating.

3.6/ 5.

For a basic email device, Constant Contact ticks most of the boxes. The main concern below, though, is that they’re asking a premium price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their website, they are a device for local business. And, as such, it’s worth reviewing them on these terms. As mentioned over, they absolutely have sufficient of the fundamentals covered to satisfy most local business, and if it were as basic as that then we ‘d recommend them more very.

The problem, nowadays, is that there are lots of other e-mail tools supplying even more than Constant Contact, as well as for a great deal less money. This consists of not just includes, however additionally individual experience. In fact, for the amount you pay with Constant Contact, you can find yourself making use of far more effective devices such as ActiveCampaign as well as GetResponse.

And with current improvements to automations and also reporting, and also the enhancement of new attributes like a web site builder, it does look like they’re making an initiative to enhance the product. Their lack of advanced attributes makes it hard to recommend them over others at this cost point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there could be other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplistic technique (it just includes autoresponders). They likewise provide durable records as well as analysis devices. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email marketing tools on the market. It’s readily available in 6 languages and also includes sophisticated automation choices and also a integrated CRM.
  • GetResponse is a strong alternative. It comes with many innovative functions (e.g. a webinar device), supplies and has outstanding automations among the best spam as well as style screening devices we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive overview with the most effective alternatives to Constant Contact, check it out right here. You can additionally experiment with our Smart Finder to see which e-newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you would certainly such as to get involved in the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you ‘d be far better off having a look at any one of these CRMs for small businesses, which will be much more economical. There are even lots of exceptional complimentary CRMs to select from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software program for local business. It securely shops your client information as well as offers a protected way to handle your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability tests.

Regardless of these fancy numbers and functions, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for tiny services. The problem, these days, is that there are lots of other email devices offering even more than Constant Contact, and also for a lot less money. For the quantity you pay with Constant Contact, you might find on your own making use of much more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified technique (it just includes autoresponders).

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