Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising and marketing video game because 1995. During that time, they’ve handled to turn into one of the most secondhand email tools worldwide, after Mailchimp.

Something I discovered is that Constant Contact is very typically the top choice for many various other evaluation sites. Naturally, I am curious to see if our detailed evaluation generates the exact same result.

You might have looked into the Constant Contact reviews provided by users online, too, and also whilst they are pretty positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic technique and also utilizes our sensible experience and also expertise of dozens of other easy as well as sophisticated marketing automation tools.

What makes them unique is that they’ve added numerous features over the years that few of their rivals sporting activity, such as digital product downloads, event administration, consultation scheduling and also social campaigns. These all include in the varied list of email choices available, along with automations and recurring e-newsletters.

Constant Contact boast a market with around 400 applications as well as integrations that deal with also one of the most particular niche of items. Yet despite these showy numbers and also attributes, rate of interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a closer consider Constant Contact’s outs & ins and also inspect if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their rates aren’t the most budget-friendly, specifically when you consider that their functions just aren’t that progressed. Strategies start from $9.99/ month, yet this only permits 500 clients, and also costs rise pretty sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total prices overview

Cons and pros


Is Constant Contact the ideal newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite unique in this regard, being just one of minority email marketing devices to permit you to handle event enrollments, invites, and also tickets . Bear in mind that this feature features its own costs: 5.4% + $0.80 for each and every ticket offered or transaction carried out.

Not advised if:

You need innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t supply the most sophisticated automations. While they do supply caused campaigns, autoresponders and also abandoned cart projects (for Shopify just), you’ll locate that more affordable tools provide similar levels of automation– MailerLite and also Sendinblue, for instance.

Score information


Alleviate of Use

Typically it’s easy to navigate, though a bit dull-looking. You can get to most places within a couple of clicks, though as they’ve included a lot more capability, some points have actually come to be a little surprise, for example, automations.

Newsletter Creation


The editor is fast, yet light on functions, especially in the styling department. In addition to that it’s very easy to work with.



This is very basic, just enabling you to place straightforward greetings or contact information. There is no if/then/else logic offered.

Email kinds

Classic, autoresponders, fundamental automations, repeating e-newsletters, A/B testing, event registrations, promo codes, surveys and also surveys .

Selection as well as Flexibility of Template Designs

Tolerable. There are about 200 (!) design templates to select from, with differing degrees of quality (some are suitable, while others look a little fundamental and dated). You can also start from scratch, as well as use a handy function called ‘Brand your e-mail’ to auto-generate a theme based on your site’s shades and logo.

Email Marketing Automation

They offer autoresponders as well as abandoned cart advocate Shopify and WooCommerce. It additionally creates pre-defined call sectors based on your customers’ communications with your on the internet shop (e.g. repeat, expired as well as potential consumers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can not truly incorporate problems as well as actions as you can in several other devices.

Checklist Management

You can develop segments from get in touch with task, checklist membership, get in touch with details, tags, or ecommerce activity. You can also produce a sector from your contact understandings and tag calls based upon contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, as well as it merely provides a description box, basic area alternatives (which you can not include in) and afterwards a listing, or checklists, that individuals can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, reaching the most popular e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and Analysis

In enhancement to basic open and click records, spam, bounce as well as unsubscribe prices are likewise offered. You likewise get click heat maps, and some beneficial summary records such as open and click trends, opens up by device, % of contacts engaged, as well as many effective subject line.


Right here’s where it gets a little bit unshaven. The website as well as the device are only offered in English. You can pick to transform some of the non-editable e-mail sections (e.g. footer and also personal privacy policy text) to one of 10 languages offered, mostly European. Support as well as the data base is readily available in 4 languages. Slightly complicated, but a minimum of there’s some initiative to sustain multilingual individuals and audiences.

More Features

Spam- and Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to inspect the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s likewise a tool that allows you to preview just how emails will seek certain receivers, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-term hold for 15 days, and then dislike. If it takes place once more, they are moved into a put on hold bounce group. They have a ‘ advised for elimination’ filter readily available to watch these, however do not remove them immediately.



Import/export readily available although it’s not as simple as maybe– you require to first enable innovative email authorizations under Account Settings.

Storage offered for information and also pictures


All strategies feature endless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Various degrees of account gain access to

of course

The Account Owner can also assign duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial amount of assimilations and also apps , virtually 400.

Landing Page Builder

of course

This is just offered using their form building contractor, as well as it’s extremely standard. Rather, we would certainly recommend these totally free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, consisting of online chat, phone support, a knowledge base as well as community-based assistance. Nevertheless, I located that the conversation and also phone assistance weren’t constantly readily available, which was a little irritating. When I was able to acquire chat support, nonetheless, I did find them to be valuable and receptive . Keep in mind that you’ll need to employ order to cancel your subscription, which is pretty annoying.

Total rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The main concern below, however, is that they’re asking a premium price for a sub-premium product.


As Constant Contact themselves repeat with their site, they are a tool for small businesses. And also, because of this, it’s worth reviewing them on these terms. As stated above, they most definitely have sufficient of the basics covered to satisfy most local business, and if it were as easy as that after that we ‘d suggest them much more very.

The issue, these days, is that there are a lot of various other e-mail tools providing even more than Constant Contact, as well as for a great deal less money. This includes not only features, yet likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you can find yourself using a lot more powerful devices such as ActiveCampaign and GetResponse.

They do grab factors for their decent deliverability prices, assimilations ( specifically social media assimilations), and for permitting different gain access to degrees for different users. As well as with current enhancements to automations and reporting, as well as the addition of brand-new features like a internet site builder, it does look like they’re making an initiative to enhance the item. Their lack of advanced features makes it challenging to suggest them over others at this rate factor. (You’ll see we don’t list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the web, I would boldly declare that there may be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simple approach (it only includes autoresponders). They additionally offer robust records and evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail marketing tools on the market. It’s offered in 6 languages and comes with sophisticated automation options and also a built-in CRM.
  • GetResponse is a strong alternative. It includes several innovative features (e.g. a webinar device), provides as well as has superb automations among the very best spam and design screening tools we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed guide with the very best alternatives to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be better off taking a look at any one of these CRMs for local business, which will be far more cost effective. There are also plenty of outstanding totally free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Right here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software application for small companies. It securely stores your consumer information and also provides a safe method to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are continually good in our bi-annual deliverability tests.

Regardless of these fancy numbers and attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves state with their website, they are a device for tiny businesses. The problem, these days, is that there are plenty of other email devices supplying also much more than Constant Contact, and for a lot less money. For the amount you pay with Constant Contact, you can find on your own using much a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplistic approach (it just includes autoresponders).

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