Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Move From Side Content To Introduction

Constant Contact have actually been in the e-mail advertising game since 1995. Throughout that time, they’ve managed to become one of one of the most pre-owned e-mail tools worldwide, after Mailchimp.

One thing I discovered is that Constant Contact is really typically the top choice for lots of various other review web sites. Normally, I am curious to see if our thorough analysis produces the exact same end result.

You might have had a look at the Constant Contact reviews used by individuals online, as well, as well as whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a methodical technique and also uses our functional experience as well as understanding of loads of other simple as well as sophisticated marketing automation tools.

What makes them special is that they’ve included a number of attributes for many years that few of their rivals sporting activity, such as digital product downloads, event administration, visit scheduling and also social campaigns. These all add to the varied listing of e-mail choices readily available, along with automations as well as recurring e-newsletters.

Constant Contact boast a industry with around 400 applications as well as integrations that deal with also one of the most niche of items. In spite of these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a more detailed check out Constant Contact’s outs & ins and examine if it’s still relevant in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their prices aren’t one of the most inexpensive, particularly when you consider that their functions simply aren’t that progressed. Plans start from $9.99/ month, yet this just permits 500 customers, and also rates climb rather sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total pricing overview

Pros and Cons


Is Constant Contact the ideal newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite distinct hereof, being among the few email marketing devices to allow you to manage event tickets, invitations, and registrations . Bear in mind that this function comes with its very own charges: 5.4% + $0.80 for each ticket sold or transaction performed.

Not recommended if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t supply the most advanced automations. While they do provide triggered campaigns, autoresponders as well as deserted cart projects (for Shopify only), you’ll find that various other much less costly devices use similar degrees of automation– MailerLite and also Sendinblue.

Ranking details


Alleviate of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to many locations within a number of clicks, though as they’ve included more functionality, some things have actually become a little covert, for example, automations.

E-newsletter Creation


The editor is quick, however light on attributes, especially in the designing department. Apart from that it’s easy to deal with.



This is really standard, just allowing you to put straightforward greetings or get in touch with details. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, standard automations, recurring e-newsletters, A/B screening, event enrollments, promo codes, polls as well as studies .

Option and also Flexibility of Template Designs

Not negative. You can also begin from scratch, and also utilize a helpful feature called ‘Brand your email’ to auto-generate a template based on your web site’s shades and also logo.

Email Marketing Automation

They supply autoresponders and also abandoned cart campaigns for Shopify and WooCommerce. It also creates pre-defined get in touch with segments based on your clients’ communications with your online shop (e.g. repeat, expired and prospective clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are also readily available. It’s worth noting that the automations aren’t one of the most flexible, as you can’t really integrate problems and also activities as you can in lots of various other devices.

List Management

You can develop segments from get in touch with activity, list membership, get in touch with details, tags, or ecommerce activity. You can likewise create a sector from your contact understandings as well as tag contacts based upon get in touch with field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and it simply supplies a summary box, standard area choices (which you can’t include in) and after that a checklist, or checklists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute too severely, reaching one of the most prominent email providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and also Analysis

In addition to basic open as well as click records, spam, bounce and also unsubscribe prices are also readily available. You additionally get click heat maps, and also some valuable overview records such as open and click trends, opens by gadget, % of contacts involved, and also many successful subject line. You can also compare projects. Progressed tracking such as social tracking isn’t available.


Right here’s where it gets a little bit unshaven. The website as well as the device are just offered in English. You can choose to alter several of the non-editable e-mail areas (e.g. footer and also personal privacy policy text) to one of 10 languages readily available, primarily European. Support and also the data base is offered in 4 languages. A little complicated, however a minimum of there’s some effort to sustain multilingual individuals as well as audiences.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t available, however, there is a attribute to inspect the e-mail for errors ( missing out on web links, placeholder text that hasn’t been updated, and so on). There’s likewise a device that enables you to sneak peek exactly how emails will certainly seek specific recipients, although this really did not seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on short-term hold for 15 days, and after that dislike. They are moved right into a put on hold bounce group if it happens once again. They have a ‘recommended for elimination’ filter offered to view these, but do not remove them automatically.



Import/export readily available although it’s not as simple as it could be– you need to first make it possible for advanced email consents under Account Settings.

Storage space readily available for pictures as well as data


All plans include unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account gain access to


The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of apps and combinations , nearly 400.

Touchdown Page Builder


This is just offered through their kind contractor, as well as it’s extremely fundamental. Instead, we ‘d advise these totally free landing web page builders.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time conversation, phone support, a understanding base as well as community-based assistance. I discovered that the conversation and also phone assistance weren’t always offered, which was a little discouraging.

Overall rating.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of the boxes. The primary issue here, however, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves state through their website, they are a tool for small companies. And, therefore, it’s worth assessing them on these terms. As mentioned above, they certainly have enough of the essentials covered to satisfy most local business, as well as if it were as simple as that then we ‘d suggest them much more highly.

The concern, these days, is that there are plenty of other e-mail devices providing even more than Constant Contact, and also for a lot less money. This includes not just features, yet likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself using far more effective tools such as ActiveCampaign and also GetResponse.

They do grab points for their suitable deliverability rates, integrations ( specifically social networks assimilations), and for enabling different gain access to levels for different customers. As well as with recent improvements to automations and also reporting, as well as the enhancement of new functions like a web site builder, it does appear like they’re making an effort to boost the item. However their lack of sophisticated functions makes it hard to advise them over others at this cost factor. (You’ll see we don’t provide them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would boldly declare that there could be various other passions at play there.

Attempt Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simple technique (it just includes autoresponders). They also supply durable reports and evaluation devices. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising and marketing devices on the market. It’s readily available in 6 languages and includes innovative automation choices as well as a built-in CRM.
  • GetResponse is a strong option. It features several innovative features (e.g. a webinar tool), has exceptional automations and offers among the most effective spam and also style screening tools we’ve ever before made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a comprehensive overview with the very best choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which e-newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be a lot far better off taking a look at any of these CRMs for small organizations, which will certainly be much much more affordable. There are also a lot of superb cost-free CRMs to choose from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for small companies. It safely stores your customer information and supplies a protected means to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability tests.

In spite of these flashy numbers and attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for tiny businesses. The issue, these days, is that there are plenty of various other email tools supplying also much more than Constant Contact, and also for a lot less cash. For the quantity you pay with Constant Contact, you can locate on your own utilizing much a lot more powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can’t be contrasted to Constant Contact’s simple technique (it only features autoresponders).

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