Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Newsletter Ideas

Constant Contact have actually remained in the e-mail advertising video game considering that 1995. During that time, they’ve managed to become one of the most used e-mail devices worldwide, after Mailchimp.

Something I saw is that Constant Contact is extremely commonly the leading selection for many various other evaluation web sites. Normally, I am curious to see if our thorough analysis generates the same end result.

You may have looked into the Constant Contact testimonials supplied by customers online, as well, and also whilst they are rather positive, they may not offer you the whole picture. Our review of Constant Contact is based on a systematic technique and utilizes our functional experience and understanding of lots of other basic as well as innovative marketing automation tools.

What makes them unique is that they’ve included numerous features over the years that few of their rivals sport, such as digital product downloads, event administration, appointment scheduling and also social projects. These all add to the varied list of email options offered, in addition to automations and repeating e-newsletters.

Constant Contact boast a marketplace with around 400 apps and assimilations that deal with even one of the most specific niche of items. Regardless of these fancy numbers as well as features, passion in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better check out Constant Contact’s ins & outs and inspect if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, yet their costs aren’t the most cost effective, especially when you take into consideration that their functions simply aren’t that advanced. Plans start from $9.99/ month, yet this just allows for 500 customers, as well as costs rise quite sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full prices overview

Pros and Cons


Is Constant Contact the ideal e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being one of minority email advertising and marketing tools to permit you to handle event registrations, invitations, and also tickets . Remember that this feature includes its own charges: 5.4% + $0.80 for every ticket sold or deal conducted.

Not advised if:

You require innovative automation:

Surprisingly, for the premium it bills, Constant Contact doesn’t offer one of the most sophisticated automations. While they do use set off campaigns, autoresponders and deserted cart projects (for Shopify just), you’ll find that other more affordable devices supply similar levels of automation– MailerLite and also Sendinblue, for instance.

Ranking details


Relieve of Use

Usually it’s simple to browse, though a bit dull-looking. You can get to a lot of locations within a couple of clicks, though as they’ve added extra capability, some things have actually become a little hidden, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on attributes, specifically in the designing division. In addition to that it’s simple to work with.



This is very standard, only enabling you to place simple introductions or get in touch with details. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, fundamental automations, recurring newsletters, A/B screening, event enrollments, studies, discount coupons as well as polls .

Selection and Flexibility of Template Designs

Not negative. You can additionally begin from scrape, and make use of a convenient function called ‘Brand your e-mail’ to auto-generate a theme based on your site’s shades and logo design.

Email Marketing Automation

They provide autoresponders as well as abandoned cart campaigns for Shopify and also WooCommerce. It additionally creates pre-defined get in touch with sections based upon your clients’ communications with your online shop (e.g. repeat, lapsed as well as potential consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can not actually combine conditions as well as actions as you can in lots of other tools.

Checklist Management

You can develop sectors from contact activity, list subscription, call information, tags, or ecommerce task. You can also produce a section from your call understandings and tag get in touches with based upon contact field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, and it merely provides a description box, basic field alternatives (which you can’t include in) and then a checklist, or checklists, that individuals can inspect to be included in.


As you can see in our deliverability tests, Constant Contact does not perform too severely, reaching the most preferred email providers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Reports and Analysis

In enhancement to conventional open and click records, spam, bounce as well as unsubscribe prices are additionally readily available. You also obtain click warm maps, and some valuable introduction reports such as open and click patterns, opens by gadget, % of contacts involved, and a lot of effective subject line.


The device as well as the site are only offered in English. You can choose to change some of the non-editable e-mail sections (e.g. footer and personal privacy plan message) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, however, there is a feature to inspect the e-mail for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s also a tool that enables you to sneak peek just how emails will certainly search for details receivers, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and then frown at. If it takes place once again, they are relocated into a suspended bounce classification. They have actually a ‘ suggested for elimination’ filter available to view these, but don’t remove them automatically.


of course

Import/export offered although it’s not as uncomplicated as it could be– you need to first make it possible for advanced email approvals under Account Settings.

Storage space offered for photos and information


All plans include limitless storage.

Pro Features


of course

SPF and DKIM are supported.

Very own Domain


Various levels of account accessibility


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a enormous amount of combinations and also applications , virtually 400.

Landing Page Builder

of course

This is just readily available through their type builder, as well as it’s very basic. Rather, we would certainly suggest these totally free landing web page home builders.

Customer Support

3.5/ 5.

There are a number of channels of assistance, consisting of real-time chat, phone assistance, a knowledge base and community-based support. I found that the conversation and also phone assistance weren’t constantly offered, which was a little discouraging.

General ranking.

3.6/ 5.

For a basic email device, Constant Contact ticks most of packages. The major problem here, however, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate with their website, they are a tool for small businesses. And, therefore, it’s worth reviewing them on these terms. As discussed above, they definitely have sufficient of the fundamentals covered to please most local business, as well as if it were as straightforward as that after that we would certainly suggest them a lot more very.

The issue, these days, is that there are lots of other email tools supplying a lot more than Constant Contact, and also for a whole lot much less money. This includes not only includes, however likewise individual experience. For the amount you pay with Constant Contact, you could discover on your own making use of much extra effective tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their suitable deliverability rates, combinations (particularly social media integrations), and also for allowing various gain access to levels for different individuals. And also with current enhancements to automations and also reporting, and also the enhancement of new attributes like a website contractor, it does resemble they’re making an initiative to boost the product. Their lack of innovative functions makes it difficult to suggest them over others at this rate factor. (You’ll see we do not detail them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would strongly claim that there might be various other passions at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simple method (it just includes autoresponders). They likewise offer robust records as well as evaluation devices. On top of that, they are also less costly than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising and marketing tools on the marketplace. It’s available in 6 languages as well as comes with advanced automation alternatives and also a built-in CRM.
  • GetResponse is a strong alternative. It includes lots of advanced attributes (e.g. a webinar device), uses and has excellent automations among the very best spam as well as design screening devices we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth overview with the best options to Constant Contact, check it out here. You can additionally try our Smart Finder to see which newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be much better off having a look at any one of these CRMs for local business, which will be even more budget friendly. There are also plenty of excellent totally free CRMs to choose from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small businesses. It securely stores your customer information as well as offers a safe method to manage your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are regularly great in our bi-annual deliverability examinations.

In spite of these flashy numbers and features, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a device for small services. The concern, these days, is that there are lots of other email devices offering also more than Constant Contact, as well as for a whole lot less money. For the quantity you pay with Constant Contact, you might locate yourself using much extra powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic approach (it just includes autoresponders).

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