Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the e-mail marketing game considering that 1995. Throughout that time, they’ve handled to become one of one of the most used email tools in the world, after Mailchimp.

Something I noticed is that Constant Contact is extremely often the top selection for lots of other review internet sites. Normally, I wonder to see if our comprehensive analysis generates the same outcome.

You may have checked out the Constant Contact testimonials supplied by customers online, as well, as well as whilst they are quite favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic method as well as utilizes our practical experience and also understanding of loads of various other straightforward as well as innovative marketing automation tools.

What makes them special is that they’ve included several attributes over the years that few of their rivals sporting activity, such as digital product downloads, occasion monitoring, visit scheduling and social projects. These all include in the diverse checklist of e-mail options available, along with automations as well as reoccuring newsletters.

Constant Contact boast a marketplace with around 400 applications and assimilations that accommodate also one of the most niche of items. Yet in spite of these flashy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs as well as check.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small businesses, yet their prices aren’t the most cost effective, especially when you take into consideration that their features just aren’t that advanced. Plans start from $9.99/ month, however this just permits 500 subscribers, and also prices climb quite greatly after that.

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Constant Contact Pricing

> Compare costs with our expense calculator

> Find out more regarding Constant Contact’s plans in our total prices overview

Cons as well as pros


Is Constant Contact the best e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being just one of minority e-mail advertising and marketing tools to allow you to handle occasion enrollments, tickets, and invites . Bear in mind that this function comes with its very own charges: 5.4% + $0.80 for every ticket offered or purchase performed.

Not recommended if:

You require advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not supply the most innovative automations. While they do offer activated projects, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll locate that various other much less expensive devices supply comparable levels of automation– MailerLite and Sendinblue.

Ranking details


Reduce of Use

Normally it’s simple to browse, though a little bit dull-looking. You can get to the majority of areas within a couple of clicks, though as they’ve included much more functionality, some things have ended up being a little concealed, for example, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the designing department. Besides that it’s easy to collaborate with.



This is very fundamental, just enabling you to insert basic introductions or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, recurring newsletters, A/B testing, occasion enrollments, studies, discount coupons and polls .

Option and also Flexibility of Template Designs

Okay. There are around 200 (!) themes to choose from, with differing levels of high quality (some are good, while others look a little standard and dated). You can additionally go back to square one, as well as utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors and logo design.

Email Marketing Automation

It also creates pre-defined call segments based on your customers’ interactions with your on the internet shop (e.g. repeat, lapsed and possible customers). Automations based on contact triggers (e.g. email opens, clicks) are additionally readily available.

Listing Management

You can develop sections from contact task, listing subscription, get in touch with details, tags, or ecommerce activity. You can additionally develop a section from your call understandings as well as tag contacts based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and also it simply offers a summary box, standard field choices (which you can’t contribute to) and after that a listing, or lists, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also badly, getting to one of the most preferred email service providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and also Analysis

Along with conventional open and also click reports, spam, bounce and also unsubscribe rates are also readily available. You additionally obtain click warm maps, and some useful review reports such as open and also click fads, opens by gadget, % of get in touches with involved, and most effective subject line. You can additionally contrast projects. Advanced tracking such as social monitoring isn’t offered.


The site as well as the tool are just available in English. You can select to change some of the non-editable e-mail sections (e.g. footer and also personal privacy policy text) to one of 10 languages available, primarily European.

Further Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nevertheless, there is a attribute to inspect the email for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s likewise a device that permits you to sneak peek exactly how emails will certainly look for particular receivers, although this really did not appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and after that frown at. They are moved right into a put on hold bounce classification if it occurs once more. They have actually a ‘recommended for elimination’ filter readily available to check out these, yet don’t remove them automatically.



Import/export available although it’s not as simple as it could be– you require to initially enable sophisticated e-mail consents under Account Settings.

Storage offered for information and also pictures


All strategies include unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different levels of account access

of course

The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a huge amount of assimilations and also applications , nearly 400.

Landing Page Builder

of course

This is just available via their form home builder, and it’s really fundamental. Instead, we would certainly suggest these free landing web page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of assistance, consisting of live chat, phone support, a knowledge base and also community-based support. I discovered that the conversation and also phone support weren’t always readily available, which was a little irritating. When I had the ability to acquire conversation support, nonetheless, I did locate them to be helpful and also receptive . Bear in mind that you’ll need to hire order to terminate your registration, which is quite bothersome.

Overall ranking.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of the boxes. The main issue below, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves reiterate through their site, they are a device for small companies. As well as, therefore, it’s worth assessing them on these terms. As mentioned above, they definitely have enough of the essentials covered to please most small companies, and also if it were as easy as that after that we would certainly suggest them a lot more extremely.

The concern, these days, is that there are lots of other email tools offering a lot more than Constant Contact, and also for a lot less cash. This includes not just features, however also user experience. In fact, for the amount you pay with Constant Contact, you can find yourself utilizing far more powerful tools such as ActiveCampaign and also GetResponse.

They do grab factors for their decent deliverability prices, assimilations (particularly social media sites combinations), and also for permitting various accessibility levels for separate users. And also with recent enhancements to automations and also coverage, and also the addition of brand-new functions like a website building contractor, it does resemble they’re making an effort to improve the item. Their absence of sophisticated features makes it tough to recommend them over others at this rate factor. (You’ll see we don’t note them as a excellent Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly claim that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simple approach (it only features autoresponders). They likewise supply durable records as well as evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and comes with innovative automation alternatives and a built-in CRM.
  • GetResponse is a solid alternative. It includes lots of sophisticated functions (e.g. a webinar device), has exceptional automations and uses among the very best spam and layout screening devices we’ve ever before used. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive overview with the most effective alternatives to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to get into the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you would certainly be far better off taking a look at any of these CRMs for local business, which will be even more affordable. There are even lots of outstanding free CRMs to pick from.

Exactly how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to cancel your account. Here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small companies. It securely shops your client data and also uses a safe and secure means to manage your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

In spite of these fancy numbers and also functions, interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for little businesses. The issue, these days, is that there are lots of various other email tools supplying even a lot more than Constant Contact, and for a great deal less money. For the amount you pay with Constant Contact, you can find yourself using much more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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