Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Opt In Campaign

Constant Contact have been in the email advertising and marketing video game considering that 1995. Throughout that time, they’ve taken care of to turn into one of the most secondhand e-mail tools on the planet, after Mailchimp.

One thing I saw is that Constant Contact is very commonly the leading option for several other testimonial web sites. Naturally, I wonder to see if our in-depth evaluation creates the very same end result.

You might have looked into the Constant Contact evaluations used by individuals online, too, as well as whilst they are pretty favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy as well as utilizes our sensible experience and also understanding of loads of various other basic and also innovative marketing automation tools.

What makes them unique is that they’ve added a number of attributes for many years that few of their rivals sporting activity, such as digital item downloads, event management, visit organizing and social campaigns. These all include in the diverse listing of email options readily available, in addition to automations and reoccuring e-newsletters.

Constant Contact brag a marketplace with around 400 applications as well as assimilations that satisfy even one of the most specific niche of items. Yet in spite of these fancy numbers and also features, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Sufficient reason for us to take a better look at Constant Contact’s outs & ins and check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed in the direction of small businesses, but their rates aren’t the most cost effective, especially when you consider that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, but this only permits 500 clients, as well as rates rise rather dramatically afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our complete rates guide

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being just one of minority email advertising and marketing devices to allow you to handle event tickets, invitations, as well as enrollments . Keep in mind that this feature features its own costs: 5.4% + $0.80 for each and every ticket sold or deal carried out.

Not suggested if:

You need innovative automation:

Remarkably, for the premium it charges, Constant Contact does not offer the most sophisticated automations. While they do offer set off projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll locate that more affordable tools provide comparable levels of automation– MailerLite and Sendinblue, as an example.

Rating details


Alleviate of Use

Generally it’s easy to browse, though a little bit dull-looking. You can reach most places within a number of clicks, though as they’ve included much more capability, some points have come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, particularly in the styling department. Besides that it’s very easy to deal with.


of course

This is extremely fundamental, only enabling you to insert easy greetings or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring e-newsletters, A/B screening, event registrations, discount coupons, studies as well as polls .

Selection and Flexibility of Template Designs

Not bad. You can additionally begin from scrape, as well as use a useful attribute called ‘Brand your email’ to auto-generate a layout based on your web site’s colors and logo.

Email Marketing Automation

They provide autoresponders as well as deserted cart campaigns for Shopify as well as WooCommerce. It likewise creates pre-defined get in touch with sectors based upon your consumers’ communications with your on the internet store (e.g. repeat, expired and also possible consumers). Automations based upon call triggers (e.g. e-mail opens up, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t really combine conditions and also actions as you can in several other devices.

Listing Management

You can create sections from get in touch with activity, listing subscription, contact information, tags, or ecommerce task. You can also create a section from your call understandings and also tag get in touches with based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the form, and also it merely uses a description box, fundamental area alternatives (which you can’t contribute to) and after that a checklist, or checklists, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not do also badly, reaching one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records as well as Analysis

In addition to typical open and click records, spam, bounce as well as unsubscribe prices are likewise offered. You also obtain click heat maps, and also some valuable review records such as open as well as click trends, opens up by tool, % of get in touches with engaged, as well as a lot of successful subject line.


The site and the tool are only offered in English. You can pick to change some of the non-editable e-mail sections (e.g. footer as well as personal privacy plan message) to one of 10 languages available, mostly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a function to examine the e-mail for errors ( missing out on links, placeholder message that hasn’t been updated, etc). There’s likewise a device that enables you to sneak peek how emails will certainly try to find details receivers, although this really did not seem to work when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are positioned on short-term hold for 15 days, and then dislike. If it occurs again, they are relocated right into a suspended bounce group. They have actually a ‘recommended for elimination’ filter offered to view these, yet do not eliminate them automatically.


of course

Import/export readily available although it’s not as straightforward as maybe– you require to first make it possible for sophisticated e-mail consents under Account Settings.

Storage space available for images as well as information


All strategies include endless storage space.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various degrees of account accessibility


The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of apps and combinations , nearly 400.

Touchdown Page Builder


This is just readily available via their kind home builder, and it’s very fundamental. Instead, we would certainly recommend these cost-free landing web page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of assistance, including online conversation, phone assistance, a knowledge base and community-based support. I found that the conversation as well as phone support weren’t constantly readily available, which was a little irritating. When I was able to acquire chat support, however, I did discover them to be beneficial and also responsive . Keep in mind that you’ll require to call in order to terminate your subscription, which is rather irritating.

Total ranking.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of the boxes. The main issue here, however, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves state via their site, they are a tool for local business. And, thus, it’s worth reviewing them on these terms. As stated above, they certainly have sufficient of the basics covered to please most local business, and also if it were as simple as that after that we ‘d recommend them a lot more very.

The concern, these days, is that there are a lot of various other email devices using a lot more than Constant Contact, and for a whole lot much less money. This includes not just features, but additionally individual experience. Actually, for the amount you pay with Constant Contact, you might find yourself using much more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up points for their good deliverability rates, assimilations (particularly social media assimilations), as well as for enabling various gain access to levels for different customers. And also with recent enhancements to automations and reporting, and the enhancement of brand-new functions like a site builder, it does appear like they’re making an initiative to enhance the item. Their absence of advanced features makes it difficult to recommend them over others at this rate factor. (You’ll see we do not detail them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly claim that there might be various other passions at play there.

Try Constant Contact currently totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders). They likewise supply durable reports and analysis devices. In addition to that, they are also less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages as well as features innovative automation alternatives and also a built-in CRM.
  • GetResponse is a strong option. It comes with several advanced attributes (e.g. a webinar tool), has exceptional automations and also offers among the best spam as well as style screening tools we’ve ever made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a thorough overview with the most effective choices to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you ‘d like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. However, at $399/month, you ‘d be better off taking a look at any one of these CRMs for local business, which will certainly be even more budget-friendly. There are even a lot of exceptional complimentary CRMs to select from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hrs Eastern time in order to cancel your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software application for small businesses. It safely stores your consumer information as well as supplies a safe method to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability tests.

Regardless of these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for little services. The problem, these days, is that there are plenty of various other email tools offering even extra than Constant Contact, and also for a whole lot much less cash. For the amount you pay with Constant Contact, you can locate yourself using much a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simple method (it just includes autoresponders).

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