Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email marketing video game because 1995. During that time, they’ve taken care of to become one of the most secondhand e-mail tools worldwide, after Mailchimp.

One point I discovered is that Constant Contact is very frequently the top selection for numerous various other review web sites. Naturally, I wonder to see if our comprehensive analysis generates the very same end result.

You could have looked into the Constant Contact evaluations offered by users online, also, and also whilst they are quite favorable, they may not provide you the whole picture. Our review of Constant Contact is based on a systematic approach as well as uses our useful experience and also knowledge of lots of other straightforward and sophisticated marketing automation tools.

What makes them special is that they’ve added a number of attributes for many years that few of their rivals sporting activity, such as digital product downloads, event management, appointment organizing and social campaigns. These all include in the diverse checklist of e-mail alternatives readily available, in addition to automations as well as recurring e-newsletters.

Constant Contact boast a market with around 400 apps as well as combinations that accommodate even the most niche of items. Yet regardless of these fancy numbers as well as attributes, interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and also examine.
Discover below!

Constant Contact Summary

Constant Contact is routed in the direction of small businesses, but their rates aren’t one of the most inexpensive, especially when you take into consideration that their attributes just aren’t that progressed. Plans begin with $9.99/ month, but this just allows for 500 subscribers, and also prices rise pretty sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full prices guide

Pros and also Cons


Is Constant Contact the appropriate e-newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is rather distinct hereof, being among minority email marketing tools to permit you to handle event invitations, enrollments, as well as tickets . Bear in mind that this feature includes its own charges: 5.4% + $0.80 for every ticket offered or transaction conducted.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the costs it bills, Constant Contact does not offer one of the most advanced automations. While they do use activated projects, autoresponders and deserted cart projects (for Shopify just), you’ll locate that other much more affordable tools use comparable degrees of automation– MailerLite and also Sendinblue.

Ranking details


Relieve of Use

Typically it’s simple to navigate, though a bit dull-looking. You can reach many areas within a number of clicks, though as they’ve included extra performance, some things have ended up being a little covert, for instance, automations.

Newsletter Creation


The editor is fast, however light on functions, specifically in the designing division. Aside from that it’s simple to collaborate with.



This is extremely basic, only permitting you to put basic introductions or contact information. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, standard automations, recurring newsletters, A/B testing, occasion enrollments, surveys, vouchers as well as polls .

Selection as well as Flexibility of Template Designs

Not bad. There are about 200 (!) templates to pick from, with differing degrees of top quality (some are decent, while others look a little standard and dated). You can likewise go back to square one, as well as utilize a useful function called ‘Brand your email’ to auto-generate a template based upon your internet site’s colors and logo.

Email Marketing Automation

It also produces pre-defined contact segments based on your customers’ interactions with your on-line shop (e.g. repeat, lapsed as well as possible customers). Automations based on call triggers (e.g. e-mail opens, clicks) are also available.

Listing Management

You can produce sections from call task, listing membership, contact information, tags, or ecommerce task. You can likewise create a section from your call understandings and tag calls based upon get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the type, and also it just provides a summary box, fundamental field options (which you can’t add to) and then a list, or checklists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute too badly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

In enhancement to common open and click reports, spam, bounce and unsubscribe rates are likewise readily available. You likewise obtain click heat maps, and also some helpful introduction reports such as open and click fads, opens up by tool, % of get in touches with engaged, and also a lot of successful subject line.


The site and the device are just offered in English. You can select to change some of the non-editable email areas (e.g. footer and also personal privacy plan text) to one of 10 languages available, mainly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t offered, nevertheless, there is a function to check the email for mistakes ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s also a device that permits you to sneak peek how e-mails will certainly try to find specific receivers, although this didn’t seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are placed on short-lived hold for 15 days, and after that dislike. If it happens once more, they are relocated right into a suspended bounce category. They have a ‘recommended for removal’ filter offered to check out these, but do not eliminate them automatically.



Import/export available although it’s not as uncomplicated as it could be– you require to first make it possible for sophisticated e-mail approvals under Account Settings.

Storage available for images and information


All plans include unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account gain access to


The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of apps as well as combinations , almost 400.

Landing Page Builder


This is only available by means of their kind contractor, as well as it’s very fundamental. Rather, we ‘d advise these cost-free landing web page building contractors.

Consumer Support

3.5/ 5.

There are several networks of support, consisting of online chat, phone support, a expertise base and community-based assistance. I discovered that the conversation and also phone assistance weren’t constantly offered, which was a little discouraging.

General rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of packages. The major concern below, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves reiterate through their site, they are a device for local business. And, as such, it’s worth evaluating them on these terms. As discussed over, they most definitely have enough of the essentials covered to satisfy most local business, and also if it were as simple as that then we ‘d recommend them more extremely.

The problem, these days, is that there are lots of other e-mail tools using much more than Constant Contact, and for a great deal much less money. This includes not only features, but likewise user experience. In fact, for the amount you pay with Constant Contact, you can find yourself making use of a lot more powerful devices such as ActiveCampaign and GetResponse.

And with current improvements to automations and also coverage, and also the enhancement of brand-new features like a website builder, it does look like they’re making an initiative to boost the product. Their absence of sophisticated attributes makes it hard to suggest them over others at this cost factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly assert that there could be other rate of interests at play there.

Attempt Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders). They also offer robust records as well as evaluation devices. In addition to that, they are also more affordable than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one email marketing tools on the marketplace. It’s readily available in 6 languages and also includes innovative automation options and a built-in CRM.
  • GetResponse is a strong alternative. It includes lots of advanced attributes (e.g. a webinar tool), has excellent automations as well as supplies one of the very best spam as well as layout testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth guide with the most effective choices to Constant Contact, check it out here. You can likewise try out our Smart Finder to see which e-newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to enter into the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small companies, which will certainly be even more inexpensive. There are also a lot of excellent totally free CRMs to select from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for local business. It securely shops your client information and also offers a protected means to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

Regardless of these flashy numbers and features, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate through their site, they are a tool for little organizations. The issue, these days, is that there are lots of various other e-mail devices providing also extra than Constant Contact, and for a whole lot less money. For the amount you pay with Constant Contact, you can locate yourself using a lot extra powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplified approach (it just features autoresponders).

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