Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Outlook Thin Line

Constant Contact have actually remained in the email marketing video game since 1995. During that time, they’ve taken care of to become one of the most pre-owned email devices worldwide, after Mailchimp.

One point I saw is that Constant Contact is really typically the leading selection for lots of other review web sites. Naturally, I am curious to see if our detailed evaluation produces the same result.

You may have looked into the Constant Contact reviews provided by users online, too, and also whilst they are pretty favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a systematic method and uses our useful experience as well as knowledge of lots of various other easy and advanced advertising and marketing automation devices.

What makes them unique is that they’ve included several features throughout the years that few of their rivals sporting activity, such as digital product downloads, occasion administration, visit scheduling and also social campaigns. These all include in the diverse checklist of e-mail choices readily available, in addition to automations and also repeating e-newsletters.

Constant Contact boast a marketplace with around 400 apps and integrations that accommodate also one of the most specific niche of items. Yet despite these fancy numbers as well as features, interest in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. Enough factor for us to take a closer consider Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small companies, but their rates aren’t the most inexpensive, especially when you think about that their functions simply aren’t that progressed. Strategies begin with $9.99/ month, however this only allows for 500 customers, and also rates rise pretty greatly after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our total pricing guide

Cons as well as pros


Is Constant Contact the right newsletter service for you?

Advised if:

You run events:

Constant Contact is quite one-of-a-kind hereof, being one of the few e-mail advertising tools to allow you to take care of event enrollments, tickets, as well as invitations . Remember that this attribute comes with its very own costs: 5.4% + $0.80 for each and every ticket marketed or deal carried out.

Not advised if:

You need advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t use one of the most innovative automations. While they do offer triggered campaigns, autoresponders and also deserted cart projects (for Shopify just), you’ll find that more affordable tools offer comparable degrees of automation– MailerLite and Sendinblue, for example.

Rating information


Ease of Use

Usually it’s very easy to browse, though a little bit dull-looking. You can get to a lot of areas within a couple of clicks, though as they’ve included much more capability, some things have come to be a little covert, for example, automations.

Newsletter Creation


The editor is quick, yet light on attributes, especially in the designing department. Besides that it’s simple to work with.



This is really standard, only allowing you to put basic greetings or get in touch with details. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, fundamental automations, reoccuring e-newsletters, A/B screening, occasion enrollments, surveys, surveys and promo codes .

Selection and Flexibility of Template Designs

Not bad. You can likewise begin from scrape, and also make use of a convenient function called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s shades and logo design.

Email Marketing Automation

They supply autoresponders as well as deserted cart advocate Shopify and also WooCommerce. It likewise produces pre-defined call segments based on your customers’ communications with your on-line store (e.g. repeat, expired as well as potential customers). Automations based on contact triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth noting that the automations aren’t one of the most versatile, as you can not truly incorporate problems and also activities as you can in several other tools.

List Management

You can create sectors from contact activity, listing subscription, call details, tags, or ecommerce task. You can additionally produce a segment from your get in touch with understandings and also tag contacts based on get in touch with field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the form, as well as it just uses a summary box, basic area alternatives (which you can not contribute to) and afterwards a checklist, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out also severely, getting to one of the most prominent email service providers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and also Analysis

Along with standard open as well as click records, spam, bounce as well as unsubscribe prices are likewise readily available. You additionally get click heat maps, as well as some helpful overview reports such as open and also click fads, opens by tool, % of contacts involved, as well as most successful subject line. You can additionally contrast projects. Nevertheless, advanced tracking such as social monitoring isn’t offered.


Here’s where it gets a bit hairy. The website and the device are just offered in English. You can select to transform several of the non-editable e-mail areas (e.g. footer as well as personal privacy policy text) to one of 10 languages available, mainly European. Support as well as the knowledge base is offered in 4 languages. A little complex, however at the very least there’s some effort to sustain multilingual individuals as well as audiences.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nevertheless, there is a feature to check the e-mail for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a tool that permits you to preview how e-mails will look for certain recipients, although this didn’t seem to work when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are positioned on momentary hold for 15 days, and then resent. If it happens once more, they are relocated into a put on hold bounce category. They have actually a ‘recommended for elimination’ filter available to see these, however don’t remove them instantly.



Import/export offered although it’s not as straightforward as maybe– you require to first make it possible for innovative e-mail consents under Account Settings.

Storage available for images as well as information


All strategies include endless storage.

Pro Features



SPF and also DKIM are supported.

Very own Domain


Various levels of account access


The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive quantity of apps as well as integrations , virtually 400.

Landing Page Builder

of course

This is only readily available by means of their type builder, as well as it’s really basic. Instead, we would certainly recommend these free touchdown web page contractors.

Consumer Support

3.5/ 5.

There are a number of networks of assistance, including online chat, phone assistance, a knowledge base and community-based support. However, I located that the chat as well as phone assistance weren’t constantly available, which was a little irritating. When I was able to get hold of conversation assistance, however, I did find them to be valuable as well as receptive . Keep in mind that you’ll need to call order to terminate your membership, which is pretty irritating.

Total rating.

3.6/ 5.

For a standard email tool, Constant Contact ticks most of packages. The major issue below, however, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves state through their website, they are a tool for small companies. And also, because of this, it’s worth evaluating them on these terms. As stated over, they certainly have enough of the basics covered to satisfy most small companies, and if it were as basic as that then we would certainly suggest them more extremely.

The concern, nowadays, is that there are lots of other email tools offering even more than Constant Contact, as well as for a whole lot much less money. This consists of not just includes, but also user experience. Actually, for the quantity you pay with Constant Contact, you could find yourself using far more effective tools such as ActiveCampaign and also GetResponse.

And also with recent improvements to automations as well as reporting, as well as the addition of new features like a website home builder, it does look like they’re making an initiative to enhance the product. Their lack of innovative features makes it tough to suggest them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly claim that there might be other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplified strategy (it only features autoresponders). They also offer robust records and also analysis devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one e-mail marketing tools on the market. It’s readily available in 6 languages and also comes with innovative automation alternatives and also a built-in CRM.
  • GetResponse is a solid option. It features lots of advanced attributes (e.g. a webinar tool), supplies as well as has excellent automations among the most effective spam and also style testing devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact falls short.

We have a thorough overview with the very best alternatives to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which e-newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d like to enter the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be much better off having a look at any of these CRMs for local business, which will be much more economical. There are also lots of superb totally free CRMs to pick from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software program for local business. It securely shops your customer data and provides a safe and secure means to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

Despite these fancy numbers and also attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate through their site, they are a device for small services. The concern, these days, is that there are plenty of various other e-mail devices supplying even extra than Constant Contact, as well as for a whole lot less money. For the amount you pay with Constant Contact, you can discover on your own using much more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic technique (it only includes autoresponders).

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