Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email marketing game given that 1995. Throughout that time, they’ve managed to become one of the most pre-owned e-mail devices in the world, after Mailchimp.

One point I observed is that Constant Contact is extremely frequently the leading choice for several other evaluation web sites. Normally, I am curious to see if our thorough analysis produces the same end result.

You could have had a look at the Constant Contact testimonials supplied by customers online, as well, as well as whilst they are quite positive, they may not offer you the whole picture. Our review of Constant Contact is based upon a systematic strategy as well as utilizes our practical experience as well as knowledge of lots of other straightforward and also innovative advertising automation devices.

What makes them unique is that they’ve added numerous attributes throughout the years that few of their competitors sporting activity, such as digital product downloads, occasion monitoring, visit organizing and also social projects. These all contribute to the diverse list of e-mail alternatives readily available, along with automations and also reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications as well as integrations that deal with even one of the most particular niche of products. Yet despite these flashy numbers and functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s ins & outs as well as check if it’s still pertinent in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, but their costs aren’t one of the most budget-friendly, particularly when you consider that their functions just aren’t that progressed. Plans start from $9.99/ month, yet this only permits 500 customers, and costs climb pretty sharply afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full prices guide

Cons as well as pros


Is Constant Contact the ideal newsletter solution for you?

Advised if:

You run events:

Constant Contact is rather unique hereof, being one of the few e-mail marketing tools to allow you to manage event registrations, invitations, and also tickets . Remember that this function includes its own fees: 5.4% + $0.80 for every ticket sold or transaction carried out.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do use caused campaigns, autoresponders and also abandoned cart projects (for Shopify just), you’ll locate that other much cheaper devices use similar degrees of automation– MailerLite and also Sendinblue, as an example.

Rating details


Ease of Use

Normally it’s very easy to navigate, though a bit dull-looking. You can get to a lot of areas within a number of clicks, though as they’ve added extra functionality, some points have ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is fast, however light on functions, especially in the styling department. Besides that it’s very easy to deal with.



This is very standard, just allowing you to put straightforward greetings or call information. There is no if/then/else reasoning available.

Email kinds

Timeless, autoresponders, fundamental automations, reoccuring e-newsletters, A/B testing, occasion registrations, studies, surveys and also promo codes .

Option and Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to select from, with differing degrees of quality (some are suitable, while others look a little basic and also dated). You can likewise start from scratch, and also use a handy function called ‘Brand your email’ to auto-generate a theme based on your website’s colors and also logo design.

Email Marketing Automation

It additionally creates pre-defined get in touch with sections based on your clients’ communications with your on-line store (e.g. repeat, lapsed and also possible clients). Automations based on get in touch with triggers (e.g. email opens up, clicks) are likewise offered.

Listing Management

You can create sections from get in touch with task, list membership, get in touch with details, tags, or ecommerce activity. You can also develop a sector from your get in touch with understandings as well as tag contacts based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, and also it just provides a summary box, fundamental field options (which you can’t include in) and then a list, or listings, that individuals can examine to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, getting to the most popular e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports as well as Analysis

In enhancement to typical open and also click records, spam, bounce and also unsubscribe prices are likewise offered. You additionally obtain click heat maps, and some beneficial overview reports such as open and also click fads, opens by gadget, % of get in touches with involved, and also most effective subject line.


Below’s where it obtains a bit hairy. The device and the website are only readily available in English. You can choose to change a few of the non-editable e-mail areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mainly European. Support as well as the knowledge base is available in 4 languages. Slightly confusing, but at least there’s some effort to support multilingual customers and target markets.

More Features

Spam- and also Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to examine the e-mail for errors (missing links, placeholder text that hasn’t been updated, and so on). There’s also a device that enables you to sneak peek just how emails will certainly seek specific recipients, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and then resent. They are relocated right into a suspended bounce category if it takes place once again. They have a ‘ suggested for elimination’ filter readily available to check out these, but don’t eliminate them immediately.


of course

Import/export readily available although it’s not as uncomplicated as maybe– you need to initially enable innovative email permissions under Account Settings.

Storage readily available for data as well as pictures


All strategies come with unlimited storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various degrees of account access


The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge amount of apps as well as assimilations , virtually 400.

Touchdown Page Builder


This is only offered using their type home builder, and it’s really basic. Rather, we ‘d suggest these free touchdown web page builders.

Customer Support

3.5/ 5.

There are a number of channels of support, consisting of online conversation, phone support, a understanding base as well as community-based support. I located that the conversation and also phone support weren’t constantly available, which was a little irritating.

Total ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of the boxes. The primary concern here, though, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves reiterate with their site, they are a tool for local business. And, as such, it’s worth evaluating them on these terms. As pointed out over, they most definitely have enough of the basics covered to please most local business, and if it were as easy as that then we ‘d advise them more very.

The issue, these days, is that there are a lot of various other e-mail tools supplying much more than Constant Contact, and for a whole lot much less money. This consists of not just includes, yet additionally customer experience. For the amount you pay with Constant Contact, you can find on your own utilizing much a lot more effective devices such as ActiveCampaign and also GetResponse.

They do grab factors for their respectable deliverability rates, integrations (particularly social media assimilations), and for permitting various gain access to levels for separate individuals. And also with recent enhancements to automations and also reporting, as well as the addition of new functions like a web site building contractor, it does look like they’re making an initiative to improve the item. Yet their lack of innovative functions makes it hard to suggest them over others at this price point. (You’ll see we don’t detail them as a excellent Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there may be various other passions at play there.

Attempt Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplistic technique (it only features autoresponders). They also supply robust records and evaluation devices. In addition to that, they are even less expensive than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages and also comes with innovative automation choices as well as a integrated CRM.
  • GetResponse is a solid choice. It features many advanced attributes (e.g. a webinar device), has outstanding automations and provides one of the best spam and style screening devices we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the very best options to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to enter the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small companies, which will be much more budget friendly. There are even plenty of superb free CRMs to choose from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software application for small companies. It securely stores your consumer information as well as provides a safe and secure method to handle your subscribers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability tests.

Regardless of these showy numbers and also attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for small services. The issue, these days, is that there are plenty of various other e-mail devices offering even extra than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you might discover yourself using much a lot more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders).

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