Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Red Flags

Constant Contact have been in the e-mail marketing game because 1995. Throughout that time, they’ve handled to become one of one of the most pre-owned email tools on the planet, after Mailchimp.

One point I saw is that Constant Contact is really usually the leading selection for many other review sites. Naturally, I am curious to see if our comprehensive evaluation creates the same end result.

You could have taken a look at the Constant Contact testimonials offered by individuals online, also, and also whilst they are pretty positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic method as well as utilizes our functional experience as well as understanding of lots of various other basic and also advanced marketing automation tools.

What makes them unique is that they’ve added numerous features over the years that few of their competitors sporting activity, such as electronic product downloads, event administration, consultation organizing as well as social campaigns. These all include in the varied listing of email alternatives available, along with automations as well as repeating e-newsletters.

Constant Contact boast a industry with around 400 applications and assimilations that deal with also the most specific niche of items. Despite these fancy numbers as well as features, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough factor for us to take a more detailed consider Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards local business, but their prices aren’t the most economical, particularly when you consider that their attributes just aren’t that advanced. Plans begin with $9.99/ month, but this just permits 500 customers, as well as costs climb quite dramatically afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total rates overview

Cons and pros


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct hereof, being among minority email advertising devices to allow you to manage occasion tickets, registrations, and invitations . Remember that this feature comes with its own fees: 5.4% + $0.80 for each and every ticket marketed or deal conducted.

Not recommended if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t provide the most sophisticated automations. While they do use set off campaigns, autoresponders and abandoned cart projects (for Shopify only), you’ll find that various other much cheaper tools supply comparable levels of automation– MailerLite and also Sendinblue.

Rating information


Reduce of Use

Normally it’s very easy to browse, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve included extra performance, some things have become a little surprise, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on functions, particularly in the designing division. In addition to that it’s easy to collaborate with.



This is very fundamental, just permitting you to place straightforward greetings or call details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, basic automations, persisting newsletters, A/B screening, occasion enrollments, polls, vouchers and also surveys .

Choice and also Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to choose from, with differing degrees of top quality (some are good, while others look a little basic and dated). You can likewise go back to square one, and utilize a useful attribute called ‘Brand your email’ to auto-generate a layout based upon your site’s shades and logo design.

Email Marketing Automation

They use autoresponders as well as abandoned cart advocate Shopify and also WooCommerce. It additionally creates pre-defined call sectors based upon your clients’ interactions with your on the internet store (e.g. repeat, expired and potential clients). Automations based on call triggers (e.g. email opens, clicks) are additionally available. It’s worth noting that the automations aren’t the most adaptable, as you can’t actually incorporate conditions and also actions as you can in several various other tools.

Checklist Management

You can develop segments from get in touch with activity, listing subscription, get in touch with details, tags, or ecommerce activity. You can likewise produce a sector from your contact understandings as well as tag get in touches with based on contact field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, as well as it merely supplies a summary box, standard field alternatives (which you can not add to) and after that a list, or checklists, that people can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not execute also badly, getting to the most popular email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Records as well as Analysis

In addition to typical open and also click reports, spam, bounce as well as unsubscribe rates are additionally available. You additionally get click warmth maps, and also some beneficial introduction reports such as open and also click fads, opens by device, % of calls involved, and the majority of successful subject line.


Right here’s where it obtains a bit hirsute. The website and also the tool are only offered in English. You can choose to transform several of the non-editable e-mail areas (e.g. footer as well as personal privacy policy message) to among 10 languages available, mainly European. Assistance and the knowledge base is offered in 4 languages. Slightly complex, yet at the very least there’s some effort to sustain multilingual customers and target markets.

Further Features

Spam- and Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to inspect the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that permits you to preview exactly how e-mails will certainly search for specific recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management


Soft bounces are placed on short-term hold for 15 days, and afterwards frown at. If it occurs once more, they are moved right into a suspended bounce classification. They have a ‘ advised for removal’ filter available to see these, yet don’t remove them automatically.



Import/export offered although it’s not as uncomplicated as it could be– you require to initially allow innovative e-mail authorizations under Account Settings.

Storage space offered for information and also images


All plans come with endless storage space.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a substantial amount of applications and integrations , virtually 400.

Landing Page Builder

of course

This is just offered by means of their kind building contractor, and also it’s very fundamental. Instead, we ‘d suggest these free touchdown web page home builders.

Customer Support

3.5/ 5.

There are a number of channels of support, including real-time conversation, phone assistance, a knowledge base and also community-based assistance. However, I found that the conversation and phone support weren’t always offered, which was a little aggravating. When I was able to acquire conversation support, however, I did find them to be beneficial and also receptive . Bear in mind that you’ll need to contact order to terminate your membership, which is rather bothersome.

Total rating.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of packages. The major issue right here, however, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves restate through their website, they are a device for local business. And, because of this, it’s worth examining them on these terms. As mentioned above, they most definitely have sufficient of the basics covered to please most small companies, and also if it were as basic as that after that we would certainly suggest them extra extremely.

The problem, these days, is that there are plenty of other email devices using much more than Constant Contact, as well as for a lot less money. This consists of not only includes, yet likewise individual experience. In fact, for the quantity you pay with Constant Contact, you could find yourself making use of a lot more powerful tools such as ActiveCampaign and also GetResponse.

They do pick up factors for their respectable deliverability rates, integrations ( specifically social media sites integrations), and also for permitting various gain access to levels for different customers. And with recent improvements to automations and also coverage, as well as the addition of brand-new features like a website builder, it does look like they’re making an effort to enhance the item. Their absence of innovative features makes it hard to suggest them over others at this cost point. (You’ll see we don’t note them as a good Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly assert that there may be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever attempted, and also it can not be compared to Constant Contact’s simplified strategy (it just includes autoresponders). They also offer durable reports and also evaluation devices. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email advertising tools on the market. It’s readily available in 6 languages as well as features sophisticated automation alternatives and also a built-in CRM.
  • GetResponse is a solid option. It comes with several advanced functions (e.g. a webinar tool), supplies and also has outstanding automations among the very best spam as well as style testing tools we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the best options to Constant Contact, check it out below. You can likewise try our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly such as to enter the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little services, which will certainly be much a lot more cost effective. There are also plenty of excellent cost-free CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software for small businesses. It safely shops your consumer information and uses a safe way to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

Regardless of these fancy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state with their website, they are a tool for tiny services. The problem, these days, is that there are plenty of various other e-mail devices offering also much more than Constant Contact, as well as for a whole lot less cash. For the quantity you pay with Constant Contact, you can find yourself making use of much a lot more powerful devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can not be contrasted to Constant Contact’s simplistic strategy (it only features autoresponders).

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