Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail marketing video game since 1995. During that time, they’ve taken care of to become one of the most secondhand email devices on the planet, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the top choice for numerous other review websites. Naturally, I am curious to see if our thorough analysis produces the very same outcome.

You might have taken a look at the Constant Contact evaluations provided by customers online, also, and whilst they are quite favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a systematic method and utilizes our functional experience as well as knowledge of dozens of various other simple and also advanced advertising automation devices.

What makes them unique is that they’ve included several features over the years that few of their competitors sporting activity, such as digital product downloads, event management, appointment scheduling and also social projects. These all add to the varied list of e-mail options readily available, along with automations and recurring newsletters.

Constant Contact boast a industry with around 400 applications and also combinations that cater to even one of the most particular niche of products. Despite these showy numbers and also attributes, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. If it’s still pertinent in the 21st century, Enough factor for us to take a better look at Constant Contact’s outs & ins and check.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, however their prices aren’t one of the most economical, especially when you consider that their features just aren’t that advanced. Plans start from $9.99/ month, but this only allows for 500 subscribers, and also costs climb rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our total rates guide

Cons as well as pros


Is Constant Contact the right newsletter solution for you?

Suggested if:

You run events:

Constant Contact is rather distinct hereof, being one of the few email marketing devices to allow you to take care of occasion tickets, invitations, and also registrations . Bear in mind that this function includes its own costs: 5.4% + $0.80 for each and every ticket offered or deal carried out.

Not advised if:

You need sophisticated automation:

Remarkably, for the premium it bills, Constant Contact doesn’t use the most sophisticated automations. While they do offer triggered campaigns, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll discover that other much less costly tools offer similar levels of automation– MailerLite and Sendinblue.

Score details


Reduce of Use

Normally it’s easy to navigate, though a little bit dull-looking. You can reach the majority of areas within a number of clicks, though as they’ve added extra capability, some points have come to be a little surprise, as an example, automations.

Newsletter Creation


The editor is quick, however light on functions, specifically in the styling department. Apart from that it’s simple to deal with.


of course

This is extremely fundamental, only permitting you to insert straightforward greetings or get in touch with information. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, standard automations, recurring e-newsletters, A/B testing, event enrollments, surveys, surveys and also coupons .

Option as well as Flexibility of Template Designs

Not negative. You can also start from scratch, as well as use a handy attribute called ‘Brand your e-mail’ to auto-generate a theme based on your web site’s colors and logo design.

Email Marketing Automation

They supply autoresponders and deserted cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined call sections based on your clients’ communications with your online shop (e.g. repeat, expired and possible consumers). Automations based upon call triggers (e.g. email opens up, clicks) are also offered. It’s worth noting that the automations aren’t the most versatile, as you can’t actually integrate conditions and also actions as you can in numerous other tools.

Listing Management

You can develop segments from contact activity, list membership, contact details, tags, or ecommerce activity. You can additionally develop a segment from your call understandings and tag calls based on contact area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, as well as it simply provides a summary box, basic area alternatives (which you can’t contribute to) and after that a list, or lists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not do also terribly, reaching one of the most popular email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records and also Analysis

In enhancement to standard open and click records, spam, bounce and also unsubscribe rates are additionally readily available. You additionally get click heat maps, and also some useful summary reports such as open as well as click patterns, opens up by tool, % of calls involved, and many successful subject line.


Here’s where it gets a bit hairy. The tool and also the site are just available in English. You can choose to transform some of the non-editable e-mail sections (e.g. footer and also privacy policy text) to among 10 languages offered, primarily European. Support and the data base is available in 4 languages. Somewhat confusing, but at least there’s some initiative to sustain multilingual individuals and target markets.

Further Features

Spam- as well as Design-Testing

Spam testing isn’t offered, nevertheless, there is a feature to examine the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, and so on). There’s also a tool that permits you to preview just how e-mails will certainly seek specific recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and after that feel bitter. If it happens once again, they are moved right into a put on hold bounce group. They have a ‘ suggested for elimination’ filter available to check out these, however don’t eliminate them immediately.



Import/export offered although it’s not as uncomplicated as it could be– you require to initially enable sophisticated email permissions under Account Settings.

Storage space offered for pictures and also information


All strategies feature unlimited storage.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of applications and also combinations , nearly 400.

Landing Page Builder


This is just readily available by means of their type building contractor, and also it’s really standard. Instead, we would certainly suggest these totally free landing page contractors.

Customer Support

3.5/ 5.

There are several networks of support, consisting of online conversation, phone support, a data base as well as community-based assistance. I discovered that the conversation and also phone support weren’t always offered, which was a little irritating. When I was able to acquire conversation assistance, however, I did locate them to be receptive as well as helpful . Remember that you’ll need to call order to cancel your registration, which is rather irritating.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of packages. The primary issue right here, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves reiterate through their website, they are a device for local business. As well as, because of this, it’s worth evaluating them on these terms. As mentioned over, they definitely have enough of the essentials covered to please most local business, as well as if it were as basic as that after that we ‘d suggest them more highly.

The problem, nowadays, is that there are lots of other e-mail tools using even more than Constant Contact, and also for a lot much less cash. This includes not only includes, but likewise individual experience. For the quantity you pay with Constant Contact, you might locate on your own making use of a lot more powerful devices such as ActiveCampaign as well as GetResponse.

They do get points for their suitable deliverability rates, assimilations (particularly social media sites combinations), and for allowing different accessibility degrees for separate customers. And with current enhancements to automations and coverage, and also the addition of new features like a site builder, it does look like they’re making an effort to boost the product. Their absence of innovative features makes it hard to suggest them over others at this price point. (You’ll see we do not list them as a excellent Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there could be other passions at play there.

Try Constant Contact currently for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple approach (it just includes autoresponders). They additionally use durable records and evaluation tools. They are even less costly than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail marketing tools on the market. It’s readily available in 6 languages as well as features innovative automation options and a integrated CRM.
  • GetResponse is a strong choice. It features several advanced attributes (e.g. a webinar device), uses and has outstanding automations one of the best spam as well as design screening tools we’ve ever before used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth overview with the best choices to Constant Contact, check it out below. You can also try out our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain right into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be far better off having a look at any one of these CRMs for local business, which will be much more budget friendly. There are also plenty of superb cost-free CRMs to pick from.

How can I terminate my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to cancel your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software program for local business. It securely shops your customer data as well as offers a protected method to manage your clients.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability tests.

Despite these flashy numbers and features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for tiny businesses. The problem, these days, is that there are lots of other e-mail devices offering even extra than Constant Contact, and for a lot less money. For the amount you pay with Constant Contact, you can discover on your own using much a lot more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and also it can not be contrasted to Constant Contact’s simplistic strategy (it only features autoresponders).

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