Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email advertising video game considering that 1995. Throughout that time, they’ve taken care of to become one of the most used e-mail tools on the planet, after Mailchimp.

One point I saw is that Constant Contact is extremely typically the top option for several various other testimonial sites. Naturally, I am curious to see if our comprehensive analysis produces the very same end result.

You might have taken a look at the Constant Contact reviews provided by individuals online, too, and also whilst they are pretty favorable, they might not provide you the whole picture. Our review of Constant Contact is based upon a methodical strategy and uses our sensible experience as well as understanding of dozens of other straightforward as well as innovative advertising and marketing automation tools.

What makes them unique is that they’ve included several attributes for many years that few of their rivals sport, such as digital item downloads, occasion management, visit scheduling as well as social projects. These all add to the diverse list of email alternatives available, in addition to automations and persisting newsletters.

Constant Contact boast a market with around 400 apps and also assimilations that satisfy also one of the most niche of items. Yet regardless of these fancy numbers and features, passion in Constant Contact seems to be on the decrease, a minimum of according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins and also inspect.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed towards local business, but their rates aren’t one of the most budget friendly, especially when you take into consideration that their functions just aren’t that advanced. Plans begin with $9.99/ month, but this only allows for 500 clients, and also rates rise rather sharply afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our full prices overview

Pros and also Cons


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run events:

Constant Contact is fairly unique in this regard, being one of minority e-mail marketing tools to enable you to manage event registrations, invites, as well as tickets . Bear in mind that this function includes its very own fees: 5.4% + $0.80 for every ticket offered or purchase conducted.

Not recommended if:

You require innovative automation:

Surprisingly, for the costs it bills, Constant Contact does not provide one of the most advanced automations. While they do supply triggered campaigns, autoresponders and also abandoned cart campaigns (for Shopify just), you’ll discover that other much cheaper devices use comparable degrees of automation– MailerLite as well as Sendinblue, for example.

Score information


Alleviate of Use

Typically it’s very easy to navigate, though a little bit dull-looking. You can get to a lot of places within a couple of clicks, though as they’ve included extra functionality, some things have actually become a little covert, for instance, automations.

E-newsletter Creation


The editor is quick, but light on attributes, especially in the styling division. Aside from that it’s very easy to deal with.



This is extremely basic, just enabling you to place easy introductions or get in touch with information. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, occasion enrollments, discount coupons, surveys and also studies .

Selection and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to select from, with varying degrees of quality (some are decent, while others look a little standard and outdated). You can additionally start from scratch, as well as utilize a helpful attribute called ‘Brand your email’ to auto-generate a layout based on your site’s colors as well as logo design.

Email Marketing Automation

They use autoresponders as well as abandoned cart campaigns for Shopify and WooCommerce. It additionally generates pre-defined call sectors based upon your consumers’ communications with your online store (e.g. repeat, lapsed and also prospective clients). Automations based on call triggers (e.g. e-mail opens up, clicks) are likewise readily available. It’s worth noting that the automations aren’t the most adaptable, as you can’t really integrate problems and also activities as you can in lots of various other devices.

List Management

You can develop segments from call activity, listing membership, contact details, tags, or ecommerce task. You can additionally develop a section from your get in touch with insights and tag contacts based on contact field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and it simply supplies a summary box, standard field choices (which you can’t include in) and then a checklist, or lists, that individuals can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform as well terribly, getting to the most prominent e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records as well as Analysis

In enhancement to typical open and click reports, spam, bounce as well as unsubscribe rates are likewise available. You also obtain click heat maps, and also some useful summary reports such as open and also click trends, opens by tool, % of contacts involved, and also many successful subject line.


The site and also the tool are only available in English. You can pick to alter some of the non-editable email areas (e.g. footer as well as privacy plan message) to one of 10 languages available, primarily European.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t available, however, there is a attribute to check the email for errors (missing links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that allows you to preview just how emails will seek particular receivers, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on short-term hold for 15 days, and after that resent. If it happens again, they are relocated into a put on hold bounce classification. They have a ‘ suggested for removal’ filter available to see these, however don’t eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as it could be– you require to first enable advanced e-mail permissions under Account Settings.

Storage space available for data and images


All plans feature limitless storage space.

Pro Features


of course

SPF as well as DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can likewise designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of apps as well as integrations , almost 400.

Landing Page Builder

of course

This is only available via their form home builder, and it’s extremely standard. Instead, we would certainly suggest these totally free touchdown web page builders.

Customer Support

3.5/ 5.

There are numerous networks of support, including online conversation, phone support, a knowledge base and also community-based support. I located that the chat and phone support weren’t always available, which was a little irritating.

Total ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of packages. The primary problem right here, though, is that they’re asking a costs rate for a sub-premium product.

Final thought.

As Constant Contact themselves repeat with their site, they are a tool for small businesses. And also, thus, it’s worth examining them on these terms. As pointed out over, they certainly have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as simple as that after that we ‘d suggest them extra extremely.

The concern, nowadays, is that there are a lot of various other e-mail tools using a lot more than Constant Contact, as well as for a whole lot much less cash. This includes not only includes, but likewise customer experience. For the quantity you pay with Constant Contact, you could find on your own utilizing a lot extra effective devices such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and coverage, and the enhancement of new attributes like a internet site home builder, it does look like they’re making an effort to enhance the item. Their absence of sophisticated features makes it challenging to suggest them over others at this price point.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would strongly assert that there might be various other interests at play there.

Try Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most innovative automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simplistic approach (it only includes autoresponders). They additionally supply robust records and also analysis tools. They are also more affordable than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email marketing tools on the market. It’s offered in 6 languages and also features innovative automation options as well as a built-in CRM.
  • GetResponse is a strong option. It includes lots of advanced attributes (e.g. a webinar device), uses as well as has superb automations among the best spam as well as layout testing devices we’ve ever used. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth overview with the most effective alternatives to Constant Contact, check it out here. You can additionally experiment with our Smart Finder to see which newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly such as to obtain right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be far better off taking a look at any one of these CRMs for small businesses, which will certainly be far more affordable. There are also a lot of excellent totally free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail marketing software program for local business. It safely stores your customer information and also provides a protected means to handle your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Regardless of these fancy numbers as well as attributes, interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves state through their website, they are a device for little businesses. The issue, these days, is that there are plenty of other email tools offering even much more than Constant Contact, as well as for a whole lot less money. For the quantity you pay with Constant Contact, you could locate on your own utilizing a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic method (it only includes autoresponders).

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