Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail marketing video game considering that 1995. Throughout that time, they’ve taken care of to turn into one of the most previously owned e-mail devices on the planet, after Mailchimp.

Something I saw is that Constant Contact is extremely usually the leading choice for numerous various other review web sites. Naturally, I am curious to see if our thorough evaluation generates the same result.

You may have taken a look at the Constant Contact testimonials supplied by customers online, as well, and whilst they are rather favorable, they may not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic strategy as well as utilizes our useful experience and also understanding of lots of other easy as well as advanced marketing automation tools.

What makes them unique is that they’ve included numerous functions over the years that few of their rivals sport, such as digital item downloads, event administration, appointment scheduling as well as social campaigns. These all add to the diverse list of email options offered, in addition to automations and also repeating newsletters.

Constant Contact brag a market with around 400 apps and also combinations that accommodate also one of the most particular niche of products. In spite of these showy numbers and also features, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough factor for us to take a better consider Constant Contact’s ins & outs and also examine if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards local business, but their rates aren’t the most budget-friendly, specifically when you consider that their features simply aren’t that progressed. Strategies start from $9.99/ month, yet this only allows for 500 clients, as well as costs increase rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our full pricing guide

Cons and pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly distinct hereof, being just one of minority e-mail marketing devices to allow you to take care of occasion invites, tickets, and registrations . Keep in mind that this function includes its own costs: 5.4% + $0.80 for each ticket sold or purchase performed.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact does not provide one of the most innovative automations. While they do provide triggered projects, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll discover that various other much cheaper devices use similar levels of automation– MailerLite and Sendinblue.

Score information


Relieve of Use

Generally it’s simple to browse, though a little bit dull-looking. You can reach many areas within a number of clicks, though as they’ve added much more capability, some points have ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is quick, yet light on features, particularly in the designing department. Apart from that it’s very easy to deal with.



This is really fundamental, only allowing you to put easy introductions or call details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B screening, occasion enrollments, discount coupons, polls and also surveys .

Option and also Flexibility of Template Designs

Not bad. There are about 200 (!) themes to select from, with varying degrees of quality (some are suitable, while others look a little fundamental and also outdated). You can also go back to square one, as well as use a handy feature called ‘Brand your email’ to auto-generate a design template based upon your web site’s colors and also logo.

Email Marketing Automation

They provide autoresponders as well as deserted cart advocate Shopify as well as WooCommerce. It also creates pre-defined call segments based upon your customers’ interactions with your online shop (e.g. repeat, lapsed and prospective clients). Automations based upon get in touch with triggers (e.g. email opens up, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually integrate problems and also activities as you can in several other tools.

Checklist Management

You can produce segments from contact task, listing membership, contact information, tags, or ecommerce activity. You can also develop a segment from your get in touch with understandings and also tag get in touches with based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, and also it merely offers a summary box, fundamental field choices (which you can not include in) and then a checklist, or listings, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do as well severely, reaching one of the most preferred e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports and also Analysis

In enhancement to basic open and click reports, spam, bounce as well as unsubscribe rates are additionally readily available. You likewise get click warm maps, and also some valuable summary reports such as open as well as click trends, opens by gadget, % of calls engaged, as well as a lot of successful subject line.


Right here’s where it gets a little bit hirsute. The tool and also the website are just offered in English. You can select to alter several of the non-editable email areas (e.g. footer and also personal privacy plan text) to one of 10 languages offered, primarily European. Assistance and also the knowledge base is readily available in 4 languages. A little confusing, however at least there’s some effort to support multilingual individuals and target markets.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a function to check the e-mail for errors (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a tool that allows you to preview just how e-mails will search for details receivers, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little high.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and after that frown at. If it occurs again, they are relocated right into a put on hold bounce category. They have actually a ‘ advised for removal’ filter offered to check out these, however do not eliminate them automatically.



Import/export readily available although it’s not as uncomplicated as maybe– you need to initially enable sophisticated email approvals under Account Settings.

Storage offered for photos and also information


All strategies come with endless storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account gain access to

of course

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial quantity of apps and assimilations , almost 400.

Landing Page Builder


This is just available through their form building contractor, and it’s extremely basic. Rather, we ‘d suggest these cost-free landing web page building contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, consisting of online chat, phone assistance, a expertise base and community-based support. I found that the conversation and also phone assistance weren’t always offered, which was a little discouraging.

Total rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of packages. The main concern below, however, is that they’re asking a premium price for a sub-premium item.


As Constant Contact themselves restate via their site, they are a tool for local business. And, therefore, it’s worth reviewing them on these terms. As discussed above, they most definitely have sufficient of the basics covered to please most small businesses, as well as if it were as straightforward as that after that we ‘d recommend them a lot more highly.

The issue, these days, is that there are plenty of various other email tools supplying even more than Constant Contact, and also for a lot much less cash. This includes not only includes, however likewise user experience. Actually, for the amount you pay with Constant Contact, you can find yourself making use of far more powerful tools such as ActiveCampaign as well as GetResponse.

They do grab points for their respectable deliverability rates, integrations ( specifically social networks combinations), and for allowing different access degrees for separate users. As well as with recent enhancements to automations as well as reporting, and the addition of brand-new features like a web site building contractor, it does resemble they’re making an effort to enhance the item. Their lack of sophisticated functions makes it hard to recommend them over others at this cost point. (You’ll see we don’t provide them as a excellent Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly claim that there may be other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified strategy (it just features autoresponders). They also provide durable records as well as analysis devices. They are also more affordable than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising and marketing tools on the market. It’s offered in 6 languages and features sophisticated automation options and a built-in CRM.
  • GetResponse is a solid alternative. It comes with lots of innovative features (e.g. a webinar device), has excellent automations and also uses one of the very best spam as well as style screening devices we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the very best options to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d like to obtain into the information.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a look at any of these CRMs for little companies, which will be much more inexpensive. There are even plenty of superb cost-free CRMs to select from.

Just how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software application for local business. It safely shops your client information and supplies a secure way to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability tests.

Despite these showy numbers and also attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for small services. The problem, these days, is that there are lots of other email devices offering also much more than Constant Contact, and also for a lot less cash. For the quantity you pay with Constant Contact, you might find on your own making use of much extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders).

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