Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Sharron

Constant Contact have been in the e-mail advertising game given that 1995. Throughout that time, they’ve managed to become one of one of the most secondhand email tools in the world, after Mailchimp.

One point I discovered is that Constant Contact is really typically the top choice for several various other evaluation internet sites. Normally, I wonder to see if our thorough analysis produces the very same outcome.

You could have taken a look at the Constant Contact reviews supplied by customers online, also, and whilst they are quite positive, they might not provide you the whole picture. Our review of Constant Contact is based on a systematic method as well as utilizes our sensible experience and expertise of loads of various other easy and advanced advertising automation tools.

What makes them unique is that they’ve added numerous functions throughout the years that few of their rivals sport, such as digital item downloads, occasion management, consultation scheduling as well as social campaigns. These all contribute to the varied list of e-mail options available, in addition to automations and also persisting e-newsletters.

Constant Contact boast a market with around 400 applications as well as assimilations that accommodate also one of the most specific niche of items. In spite of these showy numbers and also features, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient reason for us to take a better check out Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their rates aren’t the most cost effective, particularly when you think about that their features just aren’t that progressed. Plans start from $9.99/ month, however this just allows for 500 clients, and also costs climb rather dramatically afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing overview

Cons as well as pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly special in this regard, being just one of the few email advertising devices to permit you to take care of event registrations, invites, as well as tickets . Bear in mind that this attribute includes its own costs: 5.4% + $0.80 for each ticket sold or deal carried out.

Not suggested if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not provide one of the most advanced automations. While they do offer activated projects, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll find that various other much more affordable devices supply similar degrees of automation– MailerLite and Sendinblue.

Score details


Alleviate of Use

Normally it’s easy to browse, though a bit dull-looking. You can reach most places within a number of clicks, though as they’ve included extra functionality, some things have actually ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is quick, however light on functions, specifically in the styling division. In addition to that it’s very easy to collaborate with.


of course

This is really fundamental, only permitting you to place easy introductions or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, event enrollments, vouchers, studies and polls .

Option as well as Flexibility of Template Designs

Okay. There are about 200 (!) design templates to select from, with differing levels of high quality (some are good, while others look a little basic and also dated). You can likewise start from scratch, and also make use of a helpful function called ‘Brand your e-mail’ to auto-generate a layout based upon your website’s colors as well as logo design.

Email Marketing Automation

They provide autoresponders and also deserted cart advocate Shopify and also WooCommerce. It also creates pre-defined call segments based on your customers’ communications with your online store (e.g. repeat, lapsed and prospective clients). Automations based upon contact triggers (e.g. e-mail opens up, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not actually integrate problems and actions as you can in numerous other devices.

Listing Management

You can create sections from call activity, list membership, call information, tags, or ecommerce activity. You can also produce a segment from your get in touch with insights as well as tag contacts based on call area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, as well as it simply supplies a summary box, fundamental field alternatives (which you can’t include in) and then a checklist, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform as well badly, reaching the most preferred e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records and Analysis

In addition to basic open as well as click records, spam, bounce and also unsubscribe rates are also available. You additionally get click heat maps, as well as some useful summary reports such as open and also click fads, opens by device, % of calls engaged, and the majority of successful subject line. You can additionally compare projects. Progressed tracking such as social tracking isn’t available.


Right here’s where it gets a bit hairy. The device and also the website are only available in English. You can select to alter several of the non-editable e-mail sections (e.g. footer and personal privacy policy message) to among 10 languages readily available, mainly European. Support as well as the data base is offered in 4 languages. Slightly complicated, but a minimum of there’s some initiative to sustain multilingual individuals and target markets.

More Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a function to examine the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s also a device that allows you to preview how e-mails will certainly seek specific receivers, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Jump Management

of course

Soft bounces are positioned on temporary hold for 15 days, and then dislike. They are relocated into a put on hold bounce category if it occurs once more. They have a ‘ suggested for removal’ filter available to watch these, however do not remove them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you require to first allow sophisticated e-mail authorizations under Account Settings.

Storage readily available for data and pictures


All strategies include unrestricted storage.

Pro Features


of course

SPF as well as DKIM are supported.

Very own Domain


Various levels of account access


The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a huge quantity of applications and integrations , practically 400.

Touchdown Page Builder

of course

This is only available by means of their form building contractor, as well as it’s very basic. Instead, we would certainly suggest these totally free landing page home builders.

Client Support

3.5/ 5.

There are several networks of assistance, consisting of online chat, phone support, a knowledge base as well as community-based assistance. I found that the conversation as well as phone assistance weren’t always available, which was a little irritating. When I was able to acquire chat assistance, however, I did locate them to be receptive and also helpful . Keep in mind that you’ll require to call in order to terminate your registration, which is pretty bothersome.

General rating.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of packages. The primary problem below, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves state through their website, they are a device for local business. And also, because of this, it’s worth reviewing them on these terms. As mentioned over, they definitely have enough of the essentials covered to please most local business, and also if it were as easy as that after that we ‘d recommend them more highly.

The problem, these days, is that there are lots of other e-mail tools supplying a lot more than Constant Contact, and for a great deal less money. This includes not only features, however likewise user experience. In fact, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more effective tools such as ActiveCampaign and GetResponse.

And with current improvements to automations as well as coverage, and the enhancement of brand-new functions like a site contractor, it does look like they’re making an effort to boost the item. Their lack of advanced attributes makes it tough to advise them over others at this price point.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly declare that there could be other passions at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified approach (it just includes autoresponders). They additionally offer robust records and also analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising devices on the marketplace. It’s readily available in 6 languages and also features sophisticated automation options and also a built-in CRM.
  • GetResponse is a solid choice. It features many advanced functions (e.g. a webinar device), has outstanding automations and supplies among the best spam and also layout testing tools we’ve ever used. That’s why Constant Contact falls short when compared to GetResponse.

We have a thorough guide with the best alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d like to enter into the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small businesses, which will certainly be much more cost effective. There are also a lot of excellent free CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software application for local business. It safely stores your consumer data and also supplies a protected means to handle your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are constantly excellent in our bi-annual deliverability examinations.

Despite these fancy numbers and functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate via their site, they are a device for small organizations. The issue, these days, is that there are plenty of various other email devices providing even a lot more than Constant Contact, and also for a whole lot much less cash. For the quantity you pay with Constant Contact, you might find on your own making use of a lot extra effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simplistic method (it just includes autoresponders).

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