Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising video game because 1995. During that time, they’ve managed to become one of the most secondhand e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is extremely typically the top option for several various other testimonial internet sites. Normally, I am curious to see if our detailed evaluation produces the exact same outcome.

You could have looked into the Constant Contact testimonials provided by users online, as well, as well as whilst they are pretty favorable, they might not offer you the whole picture. Our review of Constant Contact is based on a systematic method as well as utilizes our practical experience and also understanding of lots of other simple and sophisticated advertising and marketing automation tools.

What makes them special is that they’ve included several attributes throughout the years that few of their competitors sporting activity, such as digital item downloads, occasion administration, appointment scheduling and also social campaigns. These all add to the varied checklist of e-mail choices available, in addition to automations and repeating e-newsletters.

Constant Contact boast a marketplace with around 400 applications and combinations that satisfy even the most particular niche of items. Yet despite these flashy numbers as well as attributes, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient reason for us to take a more detailed check out Constant Contact’s ins & outs as well as examine if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their costs aren’t the most cost effective, particularly when you take into consideration that their attributes simply aren’t that advanced. Strategies start from $9.99/ month, yet this only permits 500 clients, and costs climb quite dramatically afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our complete pricing guide

Cons as well as pros


Is Constant Contact the ideal newsletter service for you?

Advised if:

You run occasions:

Constant Contact is rather one-of-a-kind in this regard, being one of the few e-mail advertising tools to permit you to take care of event tickets, registrations, and invitations . Remember that this feature comes with its very own charges: 5.4% + $0.80 for every ticket offered or transaction carried out.

Not suggested if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact doesn’t use one of the most advanced automations. While they do use triggered campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll locate that much cheaper tools provide similar degrees of automation– MailerLite and Sendinblue, for example.

Ranking information


Ease of Use

Typically it’s simple to navigate, though a bit dull-looking. You can reach the majority of places within a couple of clicks, though as they’ve included more performance, some things have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is quick, yet light on features, specifically in the styling department. Aside from that it’s simple to collaborate with.


of course

This is very standard, just allowing you to insert straightforward introductions or contact details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, basic automations, reoccuring e-newsletters, A/B screening, occasion enrollments, polls, promo codes and studies .

Choice and also Flexibility of Template Designs

Not bad. There are about 200 (!) design templates to select from, with differing degrees of high quality (some are good, while others look a little fundamental and dated). You can also start from scratch, as well as make use of a convenient attribute called ‘Brand your email’ to auto-generate a layout based upon your internet site’s colors as well as logo design.

Email Marketing Automation

It additionally creates pre-defined contact sections based on your customers’ communications with your online store (e.g. repeat, expired and possible consumers). Automations based on call triggers (e.g. email opens, clicks) are also readily available.

Listing Management

You can create sectors from call activity, list subscription, get in touch with details, tags, or ecommerce task. You can likewise develop a section from your call insights as well as tag get in touches with based on call field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, as well as it just uses a description box, standard area alternatives (which you can’t include in) and after that a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out also severely, getting to one of the most popular email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records as well as Analysis

In addition to basic open and click reports, spam, bounce and also unsubscribe rates are additionally available. You likewise get click heat maps, as well as some valuable summary records such as open as well as click patterns, opens up by tool, % of calls involved, and many effective subject line.


The website and also the device are just available in English. You can choose to transform some of the non-editable email sections (e.g. footer and privacy plan message) to one of 10 languages readily available, mostly European.

Additional Features

Spam- and also Design-Testing

Spam screening isn’t available, nonetheless, there is a function to inspect the e-mail for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s also a tool that permits you to sneak peek exactly how emails will try to find certain recipients, although this really did not seem to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are positioned on temporary hold for 15 days, and after that resent. If it occurs again, they are relocated right into a suspended bounce group. They have actually a ‘ suggested for elimination’ filter available to view these, yet do not remove them automatically.



Import/export available although it’s not as straightforward as it could be– you need to first enable innovative e-mail approvals under Account Settings.

Storage available for photos as well as data


All strategies feature limitless storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account gain access to


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact provide a substantial amount of assimilations and apps , almost 400.

Landing Page Builder


This is only offered through their kind home builder, and also it’s really fundamental. Rather, we ‘d recommend these complimentary landing web page building contractors.

Client Support

3.5/ 5.

There are a number of networks of support, consisting of real-time conversation, phone support, a knowledge base and also community-based assistance. I found that the conversation as well as phone assistance weren’t constantly offered, which was a little irritating.

General ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The main problem below, though, is that they’re asking a costs rate for a sub-premium product.


As Constant Contact themselves state through their site, they are a tool for small businesses. And also, because of this, it’s worth evaluating them on these terms. As pointed out above, they definitely have sufficient of the essentials covered to please most local business, and if it were as simple as that after that we ‘d suggest them much more very.

The problem, these days, is that there are lots of various other email devices using even more than Constant Contact, and also for a whole lot much less cash. This includes not only includes, yet additionally individual experience. For the quantity you pay with Constant Contact, you could discover on your own making use of a lot extra powerful tools such as ActiveCampaign as well as GetResponse.

As well as with recent enhancements to automations and also coverage, and the addition of new features like a internet site contractor, it does look like they’re making an effort to enhance the product. Their absence of sophisticated functions makes it hard to recommend them over others at this cost point.

There you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would strongly claim that there might be various other rate of interests at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most innovative automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders). They likewise supply durable reports and analysis devices. On top of that, they are even less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing tools on the marketplace. It’s readily available in 6 languages as well as includes innovative automation choices and a integrated CRM.
  • GetResponse is a solid alternative. It comes with lots of innovative functions (e.g. a webinar tool), provides and also has exceptional automations one of the most effective spam and also style testing tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed overview with the best choices to Constant Contact, check it out here. You can additionally check out our Smart Finder to see which newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d such as to get into the information.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for small businesses, which will be much much more cost effective. There are also plenty of excellent free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising and marketing software for local business. It securely shops your client information as well as provides a safe and secure method to manage your subscribers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

Despite these fancy numbers and functions, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a tool for small services. The problem, these days, is that there are plenty of other e-mail tools using even much more than Constant Contact, and for a lot less cash. For the quantity you pay with Constant Contact, you could find on your own making use of much a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple method (it only includes autoresponders).

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