Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Single Opt In

Constant Contact have remained in the email advertising and marketing game since 1995. Throughout that time, they’ve managed to turn into one of one of the most previously owned email tools on the planet, after Mailchimp.

Something I discovered is that Constant Contact is extremely typically the leading selection for several other evaluation websites. Naturally, I wonder to see if our comprehensive evaluation creates the exact same end result.

You could have checked out the Constant Contact evaluations supplied by customers online, as well, as well as whilst they are pretty positive, they might not give you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy and uses our sensible experience as well as understanding of lots of other simple as well as innovative advertising and marketing automation tools.

What makes them unique is that they’ve included numerous functions over the years that few of their competitors sporting activity, such as electronic item downloads, occasion monitoring, visit scheduling and social projects. These all include in the diverse listing of email choices offered, in addition to automations and repeating newsletters.

Constant Contact boast a industry with around 400 apps as well as assimilations that cater to also the most niche of items. Yet regardless of these fancy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough reason for us to take a closer consider Constant Contact’s outs & ins and also inspect if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards local business, however their rates aren’t the most budget friendly, specifically when you think about that their features simply aren’t that progressed. Strategies begin with $9.99/ month, yet this just allows for 500 subscribers, and also rates increase rather dramatically afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full prices overview

Pros as well as Cons


Is Constant Contact the appropriate e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is fairly unique in this regard, being just one of minority email advertising tools to enable you to take care of occasion invitations, enrollments, and tickets . Keep in mind that this attribute includes its very own fees: 5.4% + $0.80 for every ticket offered or deal conducted.

Not suggested if:

You require sophisticated automation:

Surprisingly, for the premium it bills, Constant Contact does not supply one of the most innovative automations. While they do use caused projects, autoresponders and abandoned cart campaigns (for Shopify only), you’ll locate that more affordable devices provide comparable degrees of automation– MailerLite and Sendinblue, for example.

Score details


Alleviate of Use

Normally it’s simple to navigate, though a little bit dull-looking. You can reach many places within a couple of clicks, though as they’ve included extra performance, some points have become a little covert, for example, automations.

E-newsletter Creation


The editor is fast, yet light on attributes, particularly in the designing division. Aside from that it’s simple to collaborate with.



This is extremely basic, only enabling you to insert easy introductions or call information. There is no if/then/else logic available.

Email types

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B testing, event registrations, coupons, polls and studies .

Choice and Flexibility of Template Designs

Not bad. You can also begin from scratch, and also make use of a handy attribute called ‘Brand your email’ to auto-generate a template based on your web site’s colors and also logo.

Email Marketing Automation

It also produces pre-defined get in touch with segments based on your customers’ interactions with your online shop (e.g. repeat, expired and prospective consumers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are additionally offered.

Checklist Management

You can develop segments from contact task, listing membership, get in touch with information, tags, or ecommerce activity. You can additionally develop a segment from your get in touch with insights and tag calls based on call area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, as well as it just uses a description box, fundamental area alternatives (which you can not add to) and afterwards a listing, or lists, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, getting to the most popular email providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports as well as Analysis

In addition to standard open as well as click reports, spam, bounce and also unsubscribe rates are also readily available. You likewise obtain click warmth maps, and also some valuable overview reports such as open as well as click patterns, opens up by device, % of calls involved, as well as a lot of effective subject line.


Here’s where it gets a bit hirsute. The website and also the device are only available in English. You can choose to alter several of the non-editable e-mail sections (e.g. footer and personal privacy policy text) to among 10 languages available, mainly European. Assistance as well as the knowledge base is offered in 4 languages. Somewhat complex, yet at least there’s some effort to sustain multilingual customers as well as audiences.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, however, there is a attribute to examine the email for mistakes (missing links, placeholder text that hasn’t been upgraded, etc). There’s additionally a device that allows you to sneak peek exactly how e-mails will search for details recipients, although this really did not seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and then feel bitter. If it occurs once again, they are moved right into a suspended bounce classification. They have a ‘recommended for elimination’ filter readily available to see these, however don’t eliminate them immediately.


of course

Import/export readily available although it’s not as simple as maybe– you require to initially allow sophisticated e-mail approvals under Account Settings.

Storage available for data as well as photos


All strategies feature endless storage.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a huge quantity of applications and combinations , practically 400.

Touchdown Page Builder


This is just offered using their kind contractor, and it’s really basic. Instead, we would certainly recommend these complimentary landing page home builders.

Client Support

3.5/ 5.

There are several networks of support, consisting of real-time chat, phone support, a knowledge base as well as community-based assistance. I located that the conversation and phone support weren’t constantly available, which was a little discouraging. When I had the ability to acquire chat assistance, however, I did find them to be receptive and valuable . Keep in mind that you’ll require to contact order to cancel your membership, which is quite irritating.

Overall score.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The primary problem here, however, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves restate with their site, they are a device for local business. And, as such, it’s worth reviewing them on these terms. As mentioned above, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, and also if it were as basic as that after that we ‘d advise them extra highly.

The concern, these days, is that there are plenty of other e-mail devices offering even more than Constant Contact, as well as for a lot less money. This includes not just includes, however likewise individual experience. Actually, for the quantity you pay with Constant Contact, you could find yourself using far more powerful devices such as ActiveCampaign and also GetResponse.

They do get points for their respectable deliverability rates, integrations (particularly social networks assimilations), as well as for allowing different gain access to degrees for different users. And also with current enhancements to automations and also coverage, as well as the addition of new features like a site home builder, it does appear like they’re making an effort to improve the product. Yet their lack of innovative features makes it challenging to suggest them over others at this cost factor. (You’ll see we don’t detail them as a great Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplified technique (it just includes autoresponders). They likewise use durable reports and also evaluation devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email marketing tools on the market. It’s available in 6 languages and comes with innovative automation choices and a built-in CRM.
  • GetResponse is a solid choice. It includes lots of advanced functions (e.g. a webinar device), has superb automations and also provides one of the best spam and layout testing devices we’ve ever made use of. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a detailed guide with the most effective alternatives to Constant Contact, check it out here. You can likewise check out our Smart Finder to see which newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you would certainly be much better off taking a look at any of these CRMs for tiny companies, which will be much much more affordable. There are even lots of superb complimentary CRMs to pick from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software for local business. It safely shops your client data and also uses a safe and secure way to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

In spite of these flashy numbers as well as functions, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for little services. The issue, these days, is that there are plenty of various other email devices offering also more than Constant Contact, and for a lot much less cash. For the quantity you pay with Constant Contact, you can locate yourself using a lot more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simplistic technique (it just includes autoresponders).

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