Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Small Business Saturday

Constant Contact have remained in the e-mail advertising and marketing game considering that 1995. During that time, they’ve managed to become one of one of the most used e-mail tools on the planet, after Mailchimp.

One thing I saw is that Constant Contact is very usually the top choice for several various other testimonial web sites. Naturally, I am curious to see if our detailed evaluation produces the very same end result.

You could have taken a look at the Constant Contact reviews supplied by customers online, as well, and also whilst they are rather favorable, they might not provide you the whole picture. Our evaluation of Constant Contact is based on a systematic approach and also uses our sensible experience and understanding of loads of various other easy and also innovative advertising automation devices.

What makes them unique is that they’ve added several attributes for many years that few of their competitors sport, such as electronic product downloads, event administration, visit organizing as well as social campaigns. These all add to the diverse list of e-mail options available, along with automations and recurring e-newsletters.

Constant Contact brag a market with around 400 applications and combinations that satisfy even one of the most specific niche of items. Regardless of these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s outs & ins and also check.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of small companies, however their prices aren’t one of the most budget-friendly, especially when you take into consideration that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just allows for 500 customers, and rates increase rather greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our total prices overview

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly unique in this regard, being among the few email advertising and marketing devices to enable you to handle occasion enrollments, tickets, and invitations . Bear in mind that this attribute includes its very own charges: 5.4% + $0.80 for each and every ticket offered or purchase conducted.

Not suggested if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most advanced automations. While they do provide triggered campaigns, autoresponders as well as abandoned cart projects (for Shopify only), you’ll discover that more affordable tools provide similar levels of automation– MailerLite as well as Sendinblue, for example.

Rating details


Reduce of Use

Generally it’s easy to browse, though a bit dull-looking. You can get to the majority of places within a couple of clicks, though as they’ve included more functionality, some points have actually ended up being a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, but light on functions, especially in the styling division. Aside from that it’s easy to collaborate with.


of course

This is extremely standard, just allowing you to place straightforward introductions or contact information. There is no if/then/else reasoning offered.

Email types

Classic, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, occasion registrations, coupons, surveys and surveys .

Option and Flexibility of Template Designs

Okay. There are around 200 (!) layouts to choose from, with varying degrees of high quality (some are respectable, while others look a little fundamental as well as dated). You can likewise start from scratch, and utilize a useful feature called ‘Brand your e-mail’ to auto-generate a layout based upon your web site’s colors as well as logo design.

Email Marketing Automation

They supply autoresponders and abandoned cart campaigns for Shopify and also WooCommerce. It also produces pre-defined get in touch with sections based upon your consumers’ interactions with your on the internet shop (e.g. repeat, expired and also potential consumers). Automations based upon call triggers (e.g. email opens up, clicks) are likewise readily available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can’t truly combine conditions as well as activities as you can in lots of various other devices.

List Management

You can create segments from contact task, list subscription, contact information, tags, or ecommerce task. You can also develop a segment from your get in touch with insights as well as tag get in touches with based on get in touch with field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and it just supplies a summary box, standard area options (which you can’t include in) and after that a checklist, or listings, that individuals can check to be included in.


As you can see in our deliverability tests, Constant Contact does not do too terribly, reaching the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) most of the time.

Reports as well as Analysis

Along with basic open and also click reports, spam, bounce as well as unsubscribe rates are also available. You likewise get click warm maps, and also some useful introduction records such as open as well as click patterns, opens up by tool, % of contacts engaged, as well as most effective subject line. You can additionally contrast projects. Advanced tracking such as social monitoring isn’t offered.


The tool and also the website are just available in English. You can choose to alter some of the non-editable e-mail sections (e.g. footer as well as privacy plan message) to one of 10 languages offered, primarily European.

More Features

Spam- as well as Design-Testing

Spam screening isn’t readily available, nevertheless, there is a attribute to examine the email for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s additionally a device that enables you to preview just how emails will certainly search for details recipients, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on momentary hold for 15 days, and after that dislike. If it occurs once more, they are relocated into a put on hold bounce group. They have a ‘ suggested for elimination’ filter available to watch these, yet do not remove them automatically.


of course

Import/export offered although it’s not as straightforward as maybe– you need to first enable sophisticated e-mail consents under Account Settings.

Storage offered for information and images


All plans feature unrestricted storage space.

Pro Features



SPF as well as DKIM are sustained.

Own Domain


Various degrees of account accessibility

of course

The Account Owner can likewise assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive quantity of apps and also assimilations , practically 400.

Landing Page Builder


This is only available by means of their form builder, and also it’s really basic. Instead, we ‘d recommend these cost-free landing web page building contractors.

Consumer Support

3.5/ 5.

There are a number of channels of support, consisting of live chat, phone support, a understanding base and community-based support. I located that the conversation and also phone assistance weren’t always available, which was a little frustrating.

Total rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks a lot of the boxes. The main problem right here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves repeat via their site, they are a tool for small businesses. And, therefore, it’s worth evaluating them on these terms. As pointed out above, they definitely have sufficient of the basics covered to satisfy most small companies, and if it were as straightforward as that then we would certainly recommend them a lot more highly.

The concern, nowadays, is that there are plenty of other e-mail tools providing a lot more than Constant Contact, as well as for a lot less cash. This includes not just includes, but additionally user experience. For the amount you pay with Constant Contact, you could locate on your own utilizing much more powerful tools such as ActiveCampaign and also GetResponse.

They do grab points for their respectable deliverability prices, integrations ( specifically social media assimilations), and for permitting different gain access to degrees for different individuals. And also with recent enhancements to automations as well as reporting, and the enhancement of brand-new features like a website home builder, it does look like they’re making an effort to enhance the item. However their absence of advanced functions makes it hard to suggest them over others at this rate factor. (You’ll see we do not provide them as a excellent Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would strongly assert that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified strategy (it just includes autoresponders). They also provide durable reports as well as analysis devices. In addition to that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising and marketing tools on the marketplace. It’s offered in 6 languages as well as includes advanced automation options and also a integrated CRM.
  • GetResponse is a solid choice. It includes lots of sophisticated features (e.g. a webinar device), has superb automations as well as offers among the very best spam and also style screening tools we’ve ever before utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a detailed overview with the most effective choices to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter solution is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you ‘d such as to get right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. However, at $399/month, you ‘d be better off having a look at any of these CRMs for small businesses, which will certainly be far more budget-friendly. There are also lots of exceptional totally free CRMs to choose from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software for small companies. It safely shops your customer data as well as supplies a protected method to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are regularly great in our bi-annual deliverability examinations.

In spite of these fancy numbers and functions, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a tool for small businesses. The issue, these days, is that there are lots of other email tools offering also extra than Constant Contact, and for a great deal much less money. For the quantity you pay with Constant Contact, you might discover yourself making use of much more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simple method (it just features autoresponders).

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