Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising video game considering that 1995. During that time, they’ve handled to become one of the most used email devices in the world, after Mailchimp.

Something I discovered is that Constant Contact is very usually the leading option for several various other evaluation internet sites. Naturally, I wonder to see if our in-depth evaluation produces the exact same outcome.

You might have checked out the Constant Contact testimonials provided by users online, as well, and whilst they are pretty favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a methodical strategy as well as uses our sensible experience as well as understanding of lots of other basic and also innovative advertising and marketing automation tools.

What makes them unique is that they’ve added numerous functions throughout the years that few of their rivals sport, such as electronic product downloads, occasion administration, appointment scheduling and social campaigns. These all add to the varied list of email options offered, in addition to automations and reoccuring e-newsletters.

Constant Contact brag a market with around 400 applications as well as integrations that deal with even the most specific niche of items. Yet regardless of these showy numbers as well as functions, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Sufficient factor for us to take a closer check out Constant Contact’s outs & ins as well as inspect if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed towards small businesses, but their prices aren’t the most affordable, specifically when you consider that their functions just aren’t that advanced. Plans begin with $9.99/ month, yet this only permits 500 clients, as well as prices climb rather sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our total pricing guide

Pros and also Cons


Is Constant Contact the right e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is quite unique hereof, being just one of minority e-mail advertising devices to permit you to manage occasion enrollments, invites, and also tickets . Bear in mind that this attribute features its very own charges: 5.4% + $0.80 for each and every ticket sold or transaction carried out.

Not suggested if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact does not provide the most innovative automations. While they do provide set off projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll find that other much cheaper tools supply comparable degrees of automation– MailerLite and Sendinblue.

Ranking information


Relieve of Use

Generally it’s simple to browse, though a bit dull-looking. You can reach many locations within a number of clicks, though as they’ve added extra performance, some things have come to be a little surprise, for instance, automations.

E-newsletter Creation


The editor is quickly, yet light on attributes, specifically in the designing division. In addition to that it’s easy to collaborate with.



This is very fundamental, just allowing you to place easy introductions or call information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, standard automations, reoccuring newsletters, A/B screening, event registrations, vouchers, polls as well as studies .

Option as well as Flexibility of Template Designs

Not negative. You can additionally start from scrape, as well as use a helpful function called ‘Brand your email’ to auto-generate a layout based on your website’s colors as well as logo.

Email Marketing Automation

It likewise creates pre-defined contact sections based on your customers’ communications with your on the internet store (e.g. repeat, expired and prospective clients). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally offered.

Checklist Management

You can develop sections from call task, list subscription, get in touch with details, tags, or ecommerce activity. You can also develop a segment from your get in touch with understandings as well as tag get in touches with based upon contact area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, and it merely uses a description box, basic area options (which you can’t include in) and afterwards a list, or lists, that individuals can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not do also terribly, reaching the most prominent email companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Reports and Analysis

In enhancement to standard open as well as click records, spam, bounce as well as unsubscribe prices are also available. You also get click warmth maps, and also some valuable introduction records such as open and click fads, opens by tool, % of contacts involved, and a lot of effective subject line.


Here’s where it obtains a little bit hairy. The site as well as the tool are just readily available in English. You can pick to transform a few of the non-editable email sections (e.g. footer and also privacy plan text) to one of 10 languages readily available, mostly European. Assistance as well as the knowledge base is readily available in 4 languages. Slightly confusing, yet at least there’s some initiative to sustain multilingual users and audiences.

Further Features

Spam- and also Design-Testing

Spam screening isn’t available, nonetheless, there is a feature to check the e-mail for mistakes ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that allows you to preview just how e-mails will try to find certain recipients, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and then resent. They are moved right into a suspended bounce classification if it occurs once more. They have a ‘recommended for elimination’ filter offered to see these, however do not eliminate them immediately.



Import/export offered although it’s not as straightforward as maybe– you need to first enable innovative e-mail permissions under Account Settings.

Storage space offered for information and pictures


All plans feature endless storage space.

Pro Features


of course

SPF and DKIM are sustained.

Own Domain


Different levels of account accessibility


The Account Owner can additionally assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of combinations as well as apps , almost 400.

Touchdown Page Builder


This is only offered using their form home builder, and also it’s really standard. Rather, we ‘d suggest these totally free touchdown web page builders.

Customer Support

3.5/ 5.

There are numerous networks of support, consisting of online conversation, phone support, a knowledge base and also community-based assistance. Nevertheless, I located that the chat and phone support weren’t always offered, which was a little irritating. When I had the ability to get hold of conversation assistance, however, I did locate them to be valuable and also receptive . Keep in mind that you’ll need to contact order to terminate your registration, which is quite aggravating.

Overall rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks a lot of the boxes. The primary concern right here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves restate with their website, they are a device for local business. And also, therefore, it’s worth evaluating them on these terms. As pointed out above, they most definitely have enough of the fundamentals covered to please most small companies, and if it were as easy as that then we ‘d suggest them more extremely.

The issue, nowadays, is that there are a lot of other e-mail tools offering a lot more than Constant Contact, and for a whole lot less cash. This consists of not only features, but additionally user experience. As a matter of fact, for the amount you pay with Constant Contact, you can find yourself utilizing far more effective devices such as ActiveCampaign and GetResponse.

And with current enhancements to automations and reporting, and the enhancement of brand-new functions like a website building contractor, it does look like they’re making an initiative to enhance the item. Their lack of sophisticated functions makes it hard to recommend them over others at this cost point.

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there could be various other interests at play there.

Try Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simple method (it just features autoresponders). They additionally supply durable reports as well as analysis tools. They are even less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising devices on the marketplace. It’s available in 6 languages as well as features innovative automation choices as well as a integrated CRM.
  • GetResponse is a strong alternative. It comes with many innovative attributes (e.g. a webinar device), supplies and also has outstanding automations one of the very best spam and design screening devices we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a thorough overview with the most effective alternatives to Constant Contact, check it out below. You can additionally check out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. If you would certainly such as to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for tiny companies, which will certainly be far more cost effective. There are even lots of outstanding free CRMs to select from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software application for small businesses. It safely stores your consumer data and also supplies a protected means to manage your subscribers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

In spite of these fancy numbers and also features, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a device for little businesses. The concern, these days, is that there are plenty of other email devices providing even extra than Constant Contact, and for a whole lot less cash. For the quantity you pay with Constant Contact, you might discover on your own making use of much a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can not be compared to Constant Contact’s simplified approach (it only features autoresponders).

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