Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Standard Formatting

Constant Contact have remained in the email advertising game considering that 1995. During that time, they’ve taken care of to turn into one of one of the most pre-owned email tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is really often the top selection for lots of other review sites. Normally, I am curious to see if our in-depth analysis creates the same end result.

You may have looked into the Constant Contact evaluations offered by users online, as well, and also whilst they are quite positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic approach and also uses our useful experience and also understanding of loads of various other simple and also sophisticated marketing automation tools.

What makes them unique is that they’ve added numerous attributes for many years that few of their rivals sport, such as digital product downloads, event management, consultation scheduling as well as social campaigns. These all contribute to the varied listing of e-mail choices available, in addition to automations and also persisting newsletters.

Constant Contact brag a market with around 400 applications and assimilations that satisfy also one of the most specific niche of products. Yet despite these fancy numbers and features, interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. Sufficient factor for us to take a more detailed take a look at Constant Contact’s ins & outs as well as check if it’s still pertinent in the 21st century.
Figure out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, yet their costs aren’t one of the most inexpensive, specifically when you consider that their attributes just aren’t that advanced. Strategies start from $9.99/ month, however this just enables 500 clients, and also prices climb quite greatly afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our complete pricing overview

Cons as well as pros


Is Constant Contact the ideal newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being one of the few email advertising and marketing tools to allow you to take care of occasion tickets, registrations, and invites . Bear in mind that this feature features its very own fees: 5.4% + $0.80 for every ticket marketed or deal performed.

Not recommended if:

You need innovative automation:

Surprisingly, for the premium it charges, Constant Contact does not supply the most advanced automations. While they do provide triggered projects, autoresponders as well as abandoned cart projects (for Shopify just), you’ll locate that other much less expensive tools provide similar degrees of automation– MailerLite and also Sendinblue.

Score details


Alleviate of Use

Usually it’s easy to browse, though a bit dull-looking. You can get to most places within a number of clicks, though as they’ve added much more functionality, some things have actually become a little covert, for instance, automations.

E-newsletter Creation


The editor is quick, yet light on functions, especially in the designing department. Aside from that it’s very easy to deal with.



This is extremely fundamental, just permitting you to insert simple greetings or contact details. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, occasion enrollments, studies, surveys and promo codes .

Selection and Flexibility of Template Designs

Not poor. You can likewise begin from scrape, and also utilize a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based on your website’s shades as well as logo design.

Email Marketing Automation

They supply autoresponders and also abandoned cart advocate Shopify as well as WooCommerce. It likewise creates pre-defined get in touch with sectors based on your customers’ communications with your online shop (e.g. repeat, expired and also prospective customers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also available. It’s worth noting that the automations aren’t the most versatile, as you can’t truly combine conditions and activities as you can in lots of other devices.

List Management

You can develop segments from call activity, list subscription, call information, tags, or ecommerce activity. You can also produce a segment from your contact understandings and tag contacts based upon contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, and also it simply supplies a description box, basic area choices (which you can not add to) and after that a checklist, or lists, that people can check to be included in.


As you can see in our deliverability examinations, Constant Contact does not carry out too badly, getting to the most preferred email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records as well as Analysis

In enhancement to common open and click reports, spam, bounce as well as unsubscribe prices are additionally available. You likewise obtain click warm maps, and some beneficial introduction reports such as open and click patterns, opens by gadget, % of get in touches with engaged, as well as many effective subject line.


Right here’s where it gets a little bit unshaven. The device and also the website are only readily available in English. You can select to transform some of the non-editable e-mail areas (e.g. footer as well as privacy policy message) to among 10 languages offered, primarily European. Support as well as the data base is readily available in 4 languages. Slightly confusing, yet at the very least there’s some initiative to support multilingual users and also target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, however, there is a feature to check the email for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that enables you to preview exactly how e-mails will try to find certain recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and then resent. If it occurs again, they are relocated right into a suspended bounce category. They have actually a ‘ suggested for elimination’ filter offered to view these, yet don’t remove them automatically.


of course

Import/export available although it’s not as uncomplicated as maybe– you need to first enable innovative email consents under Account Settings.

Storage space offered for photos and data


All strategies include unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Very own Domain


Various degrees of account gain access to

of course

The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous quantity of apps as well as combinations , practically 400.

Touchdown Page Builder

of course

This is only available using their form home builder, and also it’s very fundamental. Instead, we ‘d advise these free touchdown web page contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, consisting of online chat, phone assistance, a data base and also community-based support. However, I found that the conversation and also phone assistance weren’t always available, which was a little discouraging. When I was able to get hold of chat assistance, nevertheless, I did discover them to be responsive and also valuable . Remember that you’ll need to call in order to terminate your membership, which is rather annoying.

Overall score.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks most of packages. The primary problem below, however, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves state via their website, they are a device for small businesses. And also, therefore, it’s worth evaluating them on these terms. As discussed above, they definitely have sufficient of the essentials covered to please most local business, as well as if it were as basic as that after that we ‘d recommend them a lot more highly.

The problem, these days, is that there are a lot of various other e-mail devices using a lot more than Constant Contact, and for a great deal much less cash. This consists of not only includes, yet also user experience. Actually, for the amount you pay with Constant Contact, you can find yourself making use of a lot more powerful tools such as ActiveCampaign and also GetResponse.

As well as with current improvements to automations and coverage, and the enhancement of new functions like a site home builder, it does look like they’re making an effort to improve the product. Their absence of sophisticated features makes it difficult to advise them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would strongly assert that there might be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple method (it only features autoresponders). They likewise offer durable records and evaluation tools. They are also less costly than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s available in 6 languages and also features advanced automation options as well as a built-in CRM.
  • GetResponse is a solid alternative. It includes lots of advanced features (e.g. a webinar tool), provides and has superb automations one of the very best spam and layout screening devices we’ve ever made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the very best alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get involved in the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, uses an all-in-one CRM platform. Nevertheless, at $399/month, you would certainly be better off taking a look at any of these CRMs for small businesses, which will be far more budget-friendly. There are also a lot of exceptional cost-free CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within service hours Eastern time in order to terminate your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software for local business. It safely shops your client data and supplies a secure method to handle your customers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

Despite these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate via their site, they are a device for small businesses. The concern, these days, is that there are plenty of other e-mail devices offering also more than Constant Contact, and for a lot less money. For the amount you pay with Constant Contact, you could locate on your own using much more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can not be compared to Constant Contact’s simplified technique (it only features autoresponders).

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