Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising game because 1995. During that time, they’ve managed to turn into one of the most previously owned e-mail tools worldwide, after Mailchimp.

One point I noticed is that Constant Contact is really frequently the top choice for many various other testimonial internet sites. Naturally, I am curious to see if our thorough analysis produces the very same outcome.

You may have had a look at the Constant Contact reviews provided by users online, also, as well as whilst they are pretty positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic technique as well as uses our useful experience as well as knowledge of loads of various other easy and also sophisticated marketing automation devices.

What makes them special is that they’ve included numerous attributes for many years that few of their rivals sport, such as electronic product downloads, occasion management, consultation scheduling as well as social projects. These all include in the diverse checklist of e-mail alternatives offered, along with automations as well as persisting newsletters.

Constant Contact boast a market with around 400 apps as well as assimilations that accommodate also one of the most particular niche of items. Yet in spite of these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a more detailed take a look at Constant Contact’s outs & ins and examine if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their rates aren’t one of the most budget-friendly, especially when you think about that their features just aren’t that advanced. Strategies begin with $9.99/ month, but this just permits 500 clients, and prices climb pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our full rates overview

Pros as well as Cons


Is Constant Contact the best newsletter solution for you?

Recommended if:

You run events:

Constant Contact is fairly distinct hereof, being just one of the few email advertising and marketing tools to permit you to manage occasion enrollments, invites, and tickets . Keep in mind that this attribute comes with its very own charges: 5.4% + $0.80 for each and every ticket offered or purchase carried out.

Not suggested if:

You require innovative automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most innovative automations. While they do supply set off campaigns, autoresponders as well as deserted cart projects (for Shopify just), you’ll discover that more affordable devices provide comparable levels of automation– MailerLite as well as Sendinblue, for example.

Rating information


Ease of Use

Usually it’s easy to navigate, though a little bit dull-looking. You can reach a lot of places within a couple of clicks, though as they’ve included much more functionality, some things have actually become a little covert, as an example, automations.

Newsletter Creation


The editor is fast, but light on features, specifically in the styling division. Besides that it’s simple to work with.


of course

This is very fundamental, only permitting you to place straightforward greetings or get in touch with details. There is no if/then/else reasoning available.

Email types

Timeless, autoresponders, fundamental automations, persisting e-newsletters, A/B testing, occasion registrations, coupons, surveys and also polls .

Choice and Flexibility of Template Designs

Not bad. There are about 200 (!) layouts to select from, with differing degrees of high quality (some are suitable, while others look a little fundamental and also dated). You can also start from scratch, and utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a template based on your internet site’s colors and logo.

Email Marketing Automation

It also produces pre-defined get in touch with sections based on your clients’ communications with your online shop (e.g. repeat, expired and also possible clients). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also offered.

Listing Management

You can create segments from get in touch with task, checklist subscription, get in touch with information, tags, or ecommerce activity. You can also develop a section from your contact insights and also tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, as well as it simply provides a description box, standard field options (which you can’t add to) and then a list, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute too severely, reaching one of the most prominent e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records and Analysis

In addition to common open as well as click records, spam, bounce and also unsubscribe prices are additionally offered. You additionally get click warmth maps, and some beneficial introduction records such as open as well as click patterns, opens up by tool, % of calls engaged, and many effective subject line. You can likewise contrast projects. Advanced tracking such as social tracking isn’t available.


The tool as well as the site are just offered in English. You can choose to alter some of the non-editable email areas (e.g. footer and privacy policy message) to one of 10 languages available, mostly European.

Further Features

Spam- and Design-Testing

Spam testing isn’t available, nonetheless, there is a function to examine the e-mail for mistakes (missing links, placeholder message that hasn’t been updated, etc). There’s also a tool that enables you to preview just how e-mails will try to find certain receivers, although this didn’t seem to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are put on short-term hold for 15 days, and afterwards feel bitter. They are moved right into a put on hold bounce classification if it takes place again. They have a ‘ advised for removal’ filter offered to check out these, however do not remove them automatically.



Import/export available although it’s not as straightforward as it could be– you need to initially enable sophisticated e-mail approvals under Account Settings.

Storage space available for information and photos


All strategies include limitless storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Different degrees of account access

of course

The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a huge quantity of assimilations and also apps , practically 400.

Landing Page Builder


This is just readily available via their type contractor, and it’s really standard. Rather, we would certainly advise these complimentary landing page home builders.

Consumer Support

3.5/ 5.

There are numerous channels of support, consisting of live conversation, phone support, a knowledge base and also community-based assistance. I found that the chat and also phone assistance weren’t constantly readily available, which was a little frustrating.

General rating.

3.6/ 5.

For a fundamental email device, Constant Contact ticks most of the boxes. The major problem right here, however, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves repeat via their website, they are a device for small businesses. And, because of this, it’s worth assessing them on these terms. As mentioned above, they certainly have sufficient of the basics covered to satisfy most small companies, as well as if it were as basic as that then we would certainly suggest them extra highly.

The issue, these days, is that there are lots of various other e-mail devices offering a lot more than Constant Contact, as well as for a whole lot much less money. This consists of not just includes, but also user experience. For the amount you pay with Constant Contact, you might find yourself making use of much a lot more powerful devices such as ActiveCampaign and also GetResponse.

And also with current improvements to automations as well as coverage, and the enhancement of brand-new functions like a website home builder, it does look like they’re making an initiative to improve the item. Their lack of advanced attributes makes it hard to recommend them over others at this cost point.

So, there you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would frankly declare that there may be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplified strategy (it just features autoresponders). They likewise use robust records and analysis devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising and marketing devices on the market. It’s available in 6 languages and comes with sophisticated automation alternatives and a built-in CRM.
  • GetResponse is a solid choice. It comes with lots of advanced features (e.g. a webinar tool), has superb automations and offers one of the very best spam as well as layout testing devices we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a thorough overview with the best choices to Constant Contact, check it out right here. You can also try our Smart Finder to see which e-newsletter service is finest suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM platform. At $399/month, you would certainly be a lot far better off taking a appearance at any of these CRMs for little services, which will certainly be much more budget-friendly. There are even a lot of superb cost-free CRMs to pick from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within service hrs Eastern time in order to terminate your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email advertising software application for local business. It safely shops your consumer information as well as supplies a safe method to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state with their website, they are a tool for small companies. The concern, these days, is that there are lots of various other e-mail devices offering also much more than Constant Contact, as well as for a great deal much less cash. For the quantity you pay with Constant Contact, you could find yourself utilizing much a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders).

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