Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail advertising and marketing video game because 1995. During that time, they’ve managed to turn into one of the most pre-owned email devices on the planet, after Mailchimp.

One point I observed is that Constant Contact is really usually the leading choice for numerous various other review web sites. Normally, I wonder to see if our comprehensive evaluation creates the exact same outcome.

You might have looked into the Constant Contact evaluations offered by users online, as well, and also whilst they are rather positive, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical method and utilizes our practical experience as well as expertise of lots of other easy and advanced advertising automation devices.

What makes them special is that they’ve added numerous features for many years that few of their competitors sport, such as electronic product downloads, event administration, appointment scheduling and also social projects. These all contribute to the diverse checklist of email choices readily available, in addition to automations as well as reoccuring e-newsletters.

Constant Contact brag a industry with around 400 applications as well as combinations that satisfy even one of the most niche of items. Yet in spite of these showy numbers as well as features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins and examine.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, but their rates aren’t the most affordable, particularly when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, however this only allows for 500 customers, as well as rates increase pretty dramatically afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our full pricing guide

Cons and also pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly distinct hereof, being among the few e-mail advertising tools to enable you to take care of event enrollments, invitations, as well as tickets . Bear in mind that this feature comes with its very own costs: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not recommended if:

You need sophisticated automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t provide the most advanced automations. While they do use caused campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that various other much less costly tools offer similar levels of automation– MailerLite and Sendinblue.

Ranking information


Alleviate of Use

Normally it’s very easy to browse, though a bit dull-looking. You can get to many areas within a couple of clicks, though as they’ve included more capability, some things have actually ended up being a little hidden, for example, automations.

Newsletter Creation


The editor is fast, yet light on features, specifically in the styling department. Aside from that it’s very easy to deal with.



This is really fundamental, just allowing you to insert basic greetings or contact details. There is no if/then/else reasoning readily available.

Email kinds

Timeless, autoresponders, basic automations, recurring newsletters, A/B screening, occasion enrollments, polls, coupons and surveys .

Option as well as Flexibility of Template Designs

Okay. There are about 200 (!) design templates to pick from, with differing levels of quality (some are good, while others look a little basic and outdated). You can likewise go back to square one, and also utilize a handy function called ‘Brand your email’ to auto-generate a theme based on your site’s shades and also logo.

Email Marketing Automation

They offer autoresponders and also deserted cart campaigns for Shopify and also WooCommerce. It likewise produces pre-defined call segments based upon your consumers’ interactions with your online store (e.g. repeat, lapsed and possible customers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not truly integrate problems and also actions as you can in several other tools.

Checklist Management

You can create segments from get in touch with activity, list subscription, contact information, tags, or ecommerce activity. You can additionally develop a segment from your get in touch with understandings and tag get in touches with based upon call area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, as well as it simply uses a summary box, fundamental area alternatives (which you can not add to) and afterwards a listing, or listings, that individuals can check to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also terribly, getting to one of the most popular email providers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports as well as Analysis

Along with conventional open as well as click reports, spam, bounce and unsubscribe prices are likewise available. You additionally get click warm maps, and some helpful overview reports such as open and also click trends, opens by gadget, % of calls engaged, and also most successful subject line. You can also contrast campaigns. Progressed tracking such as social monitoring isn’t available.


Here’s where it gets a bit hirsute. The tool and the website are just readily available in English. You can select to alter a few of the non-editable e-mail areas (e.g. footer and also personal privacy plan text) to among 10 languages available, mainly European. Assistance and also the data base is available in 4 languages. A little complicated, however at least there’s some initiative to sustain multilingual individuals and audiences.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a attribute to examine the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that enables you to preview how emails will search for details recipients, although this didn’t seem to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management


Soft bounces are put on short-term hold for 15 days, and after that resent. If it happens again, they are relocated into a suspended bounce category. They have a ‘ advised for elimination’ filter available to watch these, however do not remove them immediately.


of course

Import/export available although it’s not as straightforward as it could be– you need to first allow sophisticated email consents under Account Settings.

Storage available for pictures and also data


All strategies feature endless storage.

Pro Features



SPF and also DKIM are supported.

Own Domain


Different degrees of account gain access to


The Account Owner can likewise designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive quantity of applications as well as integrations , nearly 400.

Touchdown Page Builder


This is only readily available using their kind building contractor, and also it’s really fundamental. Rather, we would certainly suggest these complimentary landing web page builders.

Client Support

3.5/ 5.

There are numerous networks of assistance, consisting of live conversation, phone assistance, a knowledge base as well as community-based assistance. I discovered that the conversation and also phone support weren’t always readily available, which was a little aggravating.

Total score.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of packages. The major concern below, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate with their site, they are a device for small businesses. And, as such, it’s worth examining them on these terms. As pointed out above, they absolutely have sufficient of the fundamentals covered to satisfy most local business, as well as if it were as basic as that then we ‘d advise them a lot more highly.

The concern, these days, is that there are a lot of other email devices offering much more than Constant Contact, and for a lot less money. This includes not only includes, however also customer experience. For the quantity you pay with Constant Contact, you can discover yourself utilizing much extra powerful devices such as ActiveCampaign and also GetResponse.

They do get points for their good deliverability prices, integrations ( especially social networks combinations), and also for allowing different access degrees for different individuals. And also with recent enhancements to automations and also coverage, and the addition of brand-new attributes like a web site home builder, it does appear like they’re making an effort to improve the product. However their lack of sophisticated attributes makes it challenging to recommend them over others at this rate point. (You’ll see we do not list them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly assert that there may be other passions at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, and it can not be contrasted to Constant Contact’s simplified method (it just features autoresponders). They additionally use robust records as well as analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one email advertising tools on the market. It’s available in 6 languages and features sophisticated automation options as well as a integrated CRM.
  • GetResponse is a strong alternative. It features lots of innovative features (e.g. a webinar tool), provides as well as has exceptional automations among the most effective spam and also layout testing devices we’ve ever before made use of. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the most effective options to Constant Contact, check it out here. You can also try our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for local business, which will certainly be even more cost effective. There are also a lot of exceptional free CRMs to choose from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software for local business. It securely stores your consumer information and also uses a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are consistently excellent in our bi-annual deliverability examinations.

In spite of these showy numbers as well as attributes, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves restate with their website, they are a device for tiny companies. The problem, these days, is that there are plenty of various other email devices offering also much more than Constant Contact, and for a whole lot less money. For the amount you pay with Constant Contact, you could discover on your own making use of a lot extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and also it can not be contrasted to Constant Contact’s simplified approach (it only includes autoresponders).

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