Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Template

Constant Contact have been in the e-mail marketing video game since 1995. Throughout that time, they’ve taken care of to turn into one of the most secondhand email devices in the world, after Mailchimp.

One point I saw is that Constant Contact is very commonly the top selection for lots of various other review web sites. Normally, I wonder to see if our comprehensive evaluation creates the very same outcome.

You could have looked into the Constant Contact evaluations supplied by individuals online, also, and whilst they are pretty favorable, they might not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic technique and utilizes our sensible experience as well as expertise of dozens of other simple and also innovative marketing automation devices.

What makes them unique is that they’ve added several attributes for many years that few of their competitors sport, such as digital item downloads, event monitoring, appointment organizing as well as social campaigns. These all include in the diverse checklist of email choices readily available, in addition to automations as well as reoccuring e-newsletters.

Constant Contact brag a marketplace with around 400 applications and integrations that cater to even the most niche of products. Yet despite these fancy numbers and features, rate of interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s outs & ins and check if it’s still relevant in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards local business, however their prices aren’t one of the most cost effective, specifically when you think about that their features just aren’t that advanced. Plans start from $9.99/ month, yet this just enables 500 customers, as well as prices climb pretty dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete prices overview

Pros and Cons


Is Constant Contact the appropriate e-newsletter solution for you?

Suggested if:

You run events:

Constant Contact is quite one-of-a-kind hereof, being among the few e-mail advertising tools to permit you to handle event tickets, invites, as well as registrations . Bear in mind that this feature comes with its very own charges: 5.4% + $0.80 for each and every ticket marketed or deal performed.

Not recommended if:

You need advanced automation:

Remarkably, for the costs it bills, Constant Contact doesn’t use one of the most advanced automations. While they do provide triggered projects, autoresponders as well as deserted cart campaigns (for Shopify just), you’ll discover that much cheaper tools use comparable degrees of automation– MailerLite as well as Sendinblue, for example.

Rating information


Ease of Use

Normally it’s simple to browse, though a little bit dull-looking. You can reach most areas within a number of clicks, though as they’ve added more performance, some things have actually become a little hidden, as an example, automations.

E-newsletter Creation


The editor is quick, but light on attributes, specifically in the designing division. In addition to that it’s easy to collaborate with.


of course

This is extremely fundamental, only allowing you to place basic greetings or get in touch with information. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, standard automations, reoccuring e-newsletters, A/B screening, event registrations, discount coupons, surveys as well as studies .

Choice and Flexibility of Template Designs

Okay. There are around 200 (!) templates to select from, with differing degrees of high quality (some are good, while others look a little fundamental and outdated). You can likewise start from scratch, and utilize a convenient feature called ‘Brand your e-mail’ to auto-generate a design template based upon your website’s colors as well as logo design.

Email Marketing Automation

They use autoresponders and also abandoned cart campaigns for Shopify as well as WooCommerce. It likewise produces pre-defined get in touch with segments based upon your consumers’ communications with your on-line shop (e.g. repeat, lapsed and also potential consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also offered. It’s worth noting that the automations aren’t the most adaptable, as you can not actually combine problems as well as activities as you can in many various other tools.

Checklist Management

You can create sectors from get in touch with task, list membership, contact information, tags, or ecommerce activity. You can likewise create a section from your call insights and tag get in touches with based upon get in touch with area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the type, and also it merely uses a summary box, basic area options (which you can’t contribute to) and after that a checklist, or listings, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also severely, getting to one of the most preferred email suppliers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and Analysis

In addition to basic open and click reports, spam, bounce and also unsubscribe rates are additionally readily available. You also obtain click heat maps, as well as some useful introduction records such as open and also click patterns, opens up by gadget, % of contacts involved, and most successful subject line. You can likewise compare projects. Progressed tracking such as social tracking isn’t offered.


Below’s where it gets a bit hairy. The tool and the website are only readily available in English. You can pick to change several of the non-editable e-mail areas (e.g. footer as well as personal privacy plan message) to among 10 languages readily available, mostly European. Assistance and the knowledge base is available in 4 languages. Slightly complicated, yet at the very least there’s some effort to sustain multilingual customers and target markets.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, however, there is a function to examine the email for mistakes (missing links, placeholder text that hasn’t been updated, and so on). There’s also a device that permits you to sneak peek just how emails will certainly search for certain recipients, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are positioned on short-lived hold for 15 days, and after that resent. If it occurs once again, they are relocated right into a put on hold bounce group. They have a ‘ suggested for elimination’ filter readily available to see these, but do not eliminate them instantly.



Import/export readily available although it’s not as straightforward as maybe– you require to initially allow innovative email approvals under Account Settings.

Storage space readily available for images and also data


All strategies come with endless storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of apps as well as combinations , practically 400.

Touchdown Page Builder


This is only available by means of their form home builder, and it’s very basic. Instead, we ‘d recommend these complimentary touchdown page contractors.

Client Support

3.5/ 5.

There are numerous networks of assistance, including online conversation, phone support, a knowledge base as well as community-based assistance. I found that the conversation as well as phone support weren’t constantly offered, which was a little irritating.

Total ranking.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks most of packages. The primary concern below, however, is that they’re asking a premium cost for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their website, they are a tool for small companies. And, thus, it’s worth examining them on these terms. As stated over, they definitely have sufficient of the basics covered to please most small companies, and also if it were as straightforward as that after that we ‘d suggest them a lot more highly.

The concern, nowadays, is that there are lots of other e-mail tools using a lot more than Constant Contact, and for a great deal much less money. This includes not only includes, yet likewise customer experience. For the amount you pay with Constant Contact, you might find on your own using much more effective devices such as ActiveCampaign and also GetResponse.

They do pick up factors for their respectable deliverability prices, assimilations (particularly social media integrations), and also for enabling various accessibility degrees for different customers. As well as with recent improvements to automations and coverage, and the addition of brand-new functions like a website builder, it does resemble they’re making an initiative to boost the item. Their lack of advanced functions makes it difficult to recommend them over others at this cost point. (You’ll see we don’t provide them as a good Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly assert that there could be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, as well as it can’t be compared to Constant Contact’s simplified strategy (it only includes autoresponders). They additionally provide robust records and also analysis devices. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one e-mail advertising devices on the market. It’s readily available in 6 languages as well as comes with sophisticated automation alternatives and a integrated CRM.
  • GetResponse is a solid alternative. It includes several sophisticated features (e.g. a webinar device), has superb automations as well as provides among the most effective spam and design screening tools we’ve ever before used. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth overview with the very best choices to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter into the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for little companies, which will certainly be far more economical. There are even plenty of excellent totally free CRMs to pick from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email marketing software application for small companies. It safely stores your client information and offers a safe method to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are constantly great in our bi-annual deliverability tests.

Despite these flashy numbers as well as functions, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a device for little services. The issue, these days, is that there are lots of other email tools offering also more than Constant Contact, and for a great deal less cash. For the amount you pay with Constant Contact, you can locate yourself using a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can not be contrasted to Constant Contact’s simplified method (it just includes autoresponders).

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