Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Tutorial 2016

Constant Contact have remained in the e-mail advertising and marketing video game considering that 1995. Throughout that time, they’ve handled to turn into one of one of the most used e-mail devices on the planet, after Mailchimp.

Something I noticed is that Constant Contact is very frequently the leading option for many other testimonial internet sites. Normally, I am curious to see if our comprehensive analysis creates the very same outcome.

You may have looked into the Constant Contact reviews supplied by customers online, also, as well as whilst they are quite positive, they may not give you the whole picture. Our testimonial of Constant Contact is based upon a systematic strategy and also utilizes our practical experience and also expertise of lots of other easy as well as sophisticated marketing automation devices.

What makes them unique is that they’ve added several attributes throughout the years that few of their competitors sport, such as electronic item downloads, occasion monitoring, appointment scheduling and social projects. These all contribute to the varied listing of e-mail options readily available, along with automations and persisting newsletters.

Constant Contact boast a industry with around 400 apps and also combinations that cater to also one of the most particular niche of products. In spite of these showy numbers and also features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a better look at Constant Contact’s ins & outs as well as examine.
Figure out listed below!

Constant Contact Summary

Constant Contact is guided towards small businesses, but their rates aren’t one of the most inexpensive, particularly when you think about that their features simply aren’t that advanced. Plans begin with $9.99/ month, however this just allows for 500 customers, as well as rates increase pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s plans in our total rates guide

Cons and pros


Is Constant Contact the right e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is rather unique hereof, being among minority e-mail advertising devices to allow you to manage occasion tickets, invitations, and also enrollments . Keep in mind that this feature includes its very own costs: 5.4% + $0.80 for every ticket offered or deal performed.

Not advised if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact does not use one of the most sophisticated automations. While they do use set off projects, autoresponders and deserted cart projects (for Shopify only), you’ll find that much cheaper devices offer comparable degrees of automation– MailerLite as well as Sendinblue, for instance.

Ranking information


Reduce of Use

Normally it’s simple to browse, though a little bit dull-looking. You can get to a lot of locations within a couple of clicks, though as they’ve included extra capability, some points have ended up being a little hidden, as an example, automations.

Newsletter Creation


The editor is quick, however light on attributes, especially in the styling department. Aside from that it’s simple to work with.



This is extremely standard, just permitting you to put easy greetings or get in touch with details. There is no if/then/else logic offered.

Email types

Classic, autoresponders, standard automations, repeating e-newsletters, A/B testing, occasion enrollments, surveys, surveys and also promo codes .

Selection as well as Flexibility of Template Designs

Not bad. You can additionally begin from scratch, and also utilize a handy feature called ‘Brand your e-mail’ to auto-generate a design template based on your internet site’s colors and logo design.

Email Marketing Automation

It likewise produces pre-defined contact sections based on your clients’ communications with your on the internet store (e.g. repeat, lapsed as well as possible customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise readily available.

List Management

You can produce sectors from contact activity, listing subscription, contact details, tags, or ecommerce task. You can also produce a sector from your call insights and tag calls based upon call field requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, as well as it just supplies a description box, standard area alternatives (which you can not add to) and after that a listing, or checklists, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not carry out also severely, getting to one of the most preferred e-mail companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records and also Analysis

In addition to common open and also click records, spam, bounce and unsubscribe prices are additionally readily available. You additionally obtain click warm maps, as well as some beneficial summary reports such as open and also click trends, opens by device, % of calls engaged, as well as many successful subject line.


The tool and also the site are just readily available in English. You can pick to change some of the non-editable email areas (e.g. footer and personal privacy policy message) to one of 10 languages available, mostly European.

More Features

Spam- and also Design-Testing

Spam screening isn’t offered, however, there is a function to inspect the email for mistakes (missing web links, placeholder message that hasn’t been updated, and so on). There’s also a tool that enables you to preview how emails will try to find particular recipients, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and after that dislike. They are relocated into a suspended bounce group if it happens once again. They have actually a ‘recommended for elimination’ filter available to check out these, but do not eliminate them automatically.



Import/export available although it’s not as uncomplicated as maybe– you require to first make it possible for advanced email authorizations under Account Settings.

Storage space available for images as well as data


All plans feature unrestricted storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different degrees of account access


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a large amount of assimilations and apps , nearly 400.

Landing Page Builder


This is only offered through their kind contractor, as well as it’s very standard. Instead, we would certainly advise these complimentary landing page builders.

Consumer Support

3.5/ 5.

There are numerous networks of support, consisting of real-time chat, phone assistance, a knowledge base and also community-based assistance. I located that the chat and also phone support weren’t always readily available, which was a little irritating.

Total ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks a lot of packages. The primary concern below, though, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate through their website, they are a tool for local business. As well as, as such, it’s worth examining them on these terms. As stated above, they absolutely have sufficient of the fundamentals covered to satisfy most local business, and also if it were as basic as that after that we ‘d recommend them much more extremely.

The concern, nowadays, is that there are lots of other e-mail devices providing even more than Constant Contact, as well as for a lot much less money. This includes not just includes, yet likewise individual experience. For the quantity you pay with Constant Contact, you can find yourself utilizing a lot extra effective devices such as ActiveCampaign and also GetResponse.

They do grab points for their decent deliverability rates, assimilations (particularly social networks integrations), and for permitting different access degrees for different individuals. As well as with current enhancements to automations as well as coverage, and also the addition of brand-new features like a website contractor, it does look like they’re making an initiative to boost the item. Their absence of advanced features makes it difficult to recommend them over others at this price point. (You’ll see we don’t detail them as a great Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would frankly assert that there might be other passions at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic approach (it just features autoresponders). They also supply durable reports as well as analysis tools. On top of that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one e-mail marketing devices on the marketplace. It’s offered in 6 languages and also features innovative automation choices and a built-in CRM.
  • GetResponse is a solid alternative. It features numerous innovative features (e.g. a webinar tool), supplies and also has excellent automations one of the best spam and design screening tools we’ve ever utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a thorough overview with the best options to Constant Contact, check it out below. You can additionally experiment with our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you would certainly such as to get right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for little organizations, which will certainly be far extra budget-friendly. There are even plenty of excellent free CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small businesses. It safely stores your consumer data as well as offers a secure way to handle your clients.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Regardless of these flashy numbers and attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their site, they are a device for little services. The problem, these days, is that there are lots of various other e-mail tools offering even much more than Constant Contact, and for a great deal less money. For the quantity you pay with Constant Contact, you can find yourself utilizing a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic method (it only features autoresponders).

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