Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail advertising video game considering that 1995. Throughout that time, they’ve managed to become one of one of the most previously owned e-mail devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely often the leading option for lots of other evaluation websites. Naturally, I am curious to see if our detailed evaluation creates the same outcome.

You may have checked out the Constant Contact evaluations provided by customers online, too, and also whilst they are pretty positive, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic method and uses our useful experience and also expertise of lots of other straightforward and also sophisticated advertising automation tools.

What makes them unique is that they’ve included numerous functions throughout the years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, appointment organizing and also social campaigns. These all contribute to the diverse checklist of e-mail choices available, along with automations as well as recurring e-newsletters.

Constant Contact boast a industry with around 400 applications and integrations that cater to also one of the most particular niche of products. Yet regardless of these fancy numbers as well as features, passion in Constant Contact seems to be on the decline, a minimum of according to Google Trends. Enough factor for us to take a better consider Constant Contact’s outs & ins and check if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is directed towards local business, however their prices aren’t the most budget friendly, especially when you consider that their functions just aren’t that advanced. Plans begin with $9.99/ month, however this only permits 500 clients, as well as rates climb pretty dramatically after that.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete prices guide

Pros and also Cons


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run events:

Constant Contact is rather special hereof, being among minority e-mail marketing devices to permit you to take care of occasion tickets, registrations, as well as invitations . Keep in mind that this function comes with its own charges: 5.4% + $0.80 for each ticket offered or transaction conducted.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do provide triggered campaigns, autoresponders and also abandoned cart projects (for Shopify only), you’ll discover that more affordable tools offer comparable levels of automation– MailerLite and Sendinblue, for instance.

Ranking details


Reduce of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can reach most places within a couple of clicks, though as they’ve added a lot more functionality, some points have become a little concealed, as an example, automations.

E-newsletter Creation


The editor is quick, but light on functions, specifically in the styling department. In addition to that it’s very easy to work with.


of course

This is very basic, just permitting you to insert easy introductions or get in touch with information. There is no if/then/else logic readily available.

Email types

Classic, autoresponders, standard automations, reoccuring e-newsletters, A/B testing, event registrations, polls, surveys as well as coupons .

Selection as well as Flexibility of Template Designs

Not bad. You can also start from scratch, and also utilize a helpful attribute called ‘Brand your email’ to auto-generate a design template based on your website’s shades as well as logo design.

Email Marketing Automation

It also generates pre-defined get in touch with segments based on your consumers’ communications with your on the internet shop (e.g. repeat, lapsed and also possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally readily available.

Checklist Management

You can produce sections from contact activity, list subscription, call details, tags, or ecommerce task. You can likewise produce a sector from your call insights and also tag calls based upon call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and it merely offers a description box, basic area choices (which you can not contribute to) and afterwards a listing, or listings, that people can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, getting to one of the most popular email companies (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and Analysis

Along with standard open as well as click records, spam, bounce as well as unsubscribe prices are additionally available. You additionally obtain click warmth maps, and some useful summary reports such as open and click trends, opens by device, % of get in touches with engaged, as well as many effective subject line. You can also contrast campaigns. Nonetheless, advanced tracking such as social monitoring isn’t available.


The device and also the website are only readily available in English. You can pick to change some of the non-editable e-mail areas (e.g. footer and also personal privacy plan message) to one of 10 languages offered, primarily European.

Additional Features

Spam- as well as Design-Testing

Spam screening isn’t available, nonetheless, there is a function to examine the e-mail for errors ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s additionally a device that permits you to sneak peek how emails will certainly search for particular receivers, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on momentary hold for 15 days, and then dislike. If it takes place again, they are relocated into a put on hold bounce classification. They have actually a ‘ advised for removal’ filter offered to view these, but don’t remove them immediately.



Import/export offered although it’s not as straightforward as maybe– you need to initially allow advanced email consents under Account Settings.

Storage space readily available for data and also images


All strategies come with unrestricted storage space.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Different degrees of account accessibility

of course

The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous amount of applications and combinations , practically 400.

Touchdown Page Builder

of course

This is only readily available by means of their type building contractor, and it’s extremely basic. Rather, we ‘d suggest these cost-free touchdown page building contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, including online conversation, phone assistance, a knowledge base and also community-based support. I found that the chat and phone support weren’t always available, which was a little discouraging. When I was able to get hold of conversation assistance, nevertheless, I did find them to be beneficial and also receptive . Bear in mind that you’ll require to call order to terminate your registration, which is quite irritating.

General rating.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks the majority of packages. The major issue here, however, is that they’re asking a costs rate for a sub-premium item.


As Constant Contact themselves reiterate via their site, they are a device for small businesses. And, as such, it’s worth assessing them on these terms. As stated above, they definitely have enough of the essentials covered to satisfy most small companies, as well as if it were as straightforward as that then we ‘d recommend them a lot more highly.

The problem, nowadays, is that there are lots of various other e-mail tools supplying a lot more than Constant Contact, and for a whole lot much less money. This includes not only includes, however likewise user experience. For the quantity you pay with Constant Contact, you can locate on your own making use of much more effective devices such as ActiveCampaign and also GetResponse.

They do grab points for their respectable deliverability prices, integrations ( specifically social media sites assimilations), and also for permitting various access levels for different customers. And with current enhancements to automations and reporting, and also the addition of brand-new attributes like a website building contractor, it does look like they’re making an effort to enhance the item. But their lack of innovative functions makes it challenging to advise them over others at this cost factor. (You’ll see we don’t note them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly assert that there might be various other rate of interests at play there.

Attempt Constant Contact now totally free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simplistic method (it just includes autoresponders). They additionally use durable reports as well as analysis devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising tools on the market. It’s readily available in 6 languages and includes advanced automation alternatives as well as a integrated CRM.
  • GetResponse is a solid option. It features many innovative features (e.g. a webinar device), supplies as well as has outstanding automations one of the most effective spam and design testing tools we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a detailed guide with the very best alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get involved in the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for little companies, which will be much more budget friendly. There are even plenty of superb free CRMs to choose from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software for small companies. It safely stores your consumer information as well as uses a safe and secure means to manage your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

Despite these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state via their site, they are a tool for tiny companies. The issue, these days, is that there are plenty of other email devices using even extra than Constant Contact, and also for a great deal much less cash. For the amount you pay with Constant Contact, you can locate on your own utilizing much extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and it can not be compared to Constant Contact’s simple method (it just features autoresponders).

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