Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Update Preferences

Constant Contact have actually remained in the email marketing game because 1995. Throughout that time, they’ve handled to become one of one of the most previously owned e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is very often the top selection for numerous other testimonial websites. Naturally, I wonder to see if our thorough evaluation generates the very same outcome.

You could have checked out the Constant Contact evaluations supplied by customers online, too, and whilst they are rather positive, they may not provide you the whole picture. Our evaluation of Constant Contact is based on a methodical technique as well as utilizes our practical experience and expertise of lots of other simple as well as advanced marketing automation tools.

What makes them unique is that they’ve added several attributes over the years that few of their competitors sporting activity, such as digital product downloads, occasion administration, consultation organizing as well as social campaigns. These all include in the diverse list of email options available, in addition to automations and reoccuring e-newsletters.

Constant Contact brag a marketplace with around 400 apps and assimilations that deal with even the most niche of items. Yet in spite of these showy numbers and also features, interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Enough factor for us to take a closer take a look at Constant Contact’s outs & ins and also check if it’s still relevant in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed towards small companies, but their rates aren’t the most cost effective, particularly when you think about that their functions just aren’t that progressed. Strategies begin with $9.99/ month, yet this just allows for 500 customers, as well as rates climb quite sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full prices overview

Pros and Cons


Is Constant Contact the appropriate e-newsletter service for you?

Recommended if:

You run events:

Constant Contact is fairly one-of-a-kind in this regard, being one of minority email advertising and marketing tools to enable you to handle occasion enrollments, invites, as well as tickets . Bear in mind that this attribute comes with its own costs: 5.4% + $0.80 for each ticket offered or purchase conducted.

Not advised if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most innovative automations. While they do use activated projects, autoresponders and also deserted cart campaigns (for Shopify only), you’ll find that other much less expensive devices provide similar levels of automation– MailerLite and also Sendinblue.

Score details


Reduce of Use

Normally it’s simple to browse, though a bit dull-looking. You can get to a lot of locations within a number of clicks, though as they’ve added extra functionality, some things have become a little concealed, as an example, automations.

E-newsletter Creation


The editor is quick, but light on functions, specifically in the styling division. In addition to that it’s easy to work with.



This is really basic, only enabling you to put basic greetings or contact information. There is no if/then/else reasoning readily available.

Email kinds

Timeless, autoresponders, basic automations, persisting newsletters, A/B screening, occasion registrations, coupons, surveys as well as polls .

Selection and Flexibility of Template Designs

Okay. There are around 200 (!) templates to pick from, with differing levels of high quality (some are suitable, while others look a little fundamental and outdated). You can additionally start from scratch, and also utilize a useful feature called ‘Brand your e-mail’ to auto-generate a template based upon your site’s shades and also logo design.

Email Marketing Automation

It likewise produces pre-defined get in touch with segments based on your consumers’ interactions with your online store (e.g. repeat, expired as well as possible consumers). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also available.

List Management

You can produce sections from get in touch with task, list subscription, get in touch with details, tags, or ecommerce activity. You can also create a segment from your get in touch with insights and also tag contacts based upon call area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it merely offers a description box, basic area choices (which you can not include in) and then a listing, or listings, that individuals can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not perform as well badly, getting to the most popular email carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Records and Analysis

In addition to standard open as well as click records, spam, bounce and unsubscribe rates are also offered. You likewise obtain click warm maps, as well as some helpful overview reports such as open and also click patterns, opens up by gadget, % of calls involved, and many successful subject line. You can additionally contrast campaigns. However, progressed tracking such as social monitoring isn’t available.


Here’s where it obtains a bit hirsute. The tool and also the website are only readily available in English. You can select to alter several of the non-editable e-mail sections (e.g. footer and also personal privacy plan message) to among 10 languages offered, mostly European. Assistance as well as the knowledge base is readily available in 4 languages. Slightly complex, but at least there’s some initiative to support multilingual users and also audiences.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t available, however, there is a function to check the e-mail for mistakes ( missing out on web links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a device that enables you to sneak peek exactly how e-mails will certainly seek specific recipients, although this didn’t appear to work when we checked it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are positioned on momentary hold for 15 days, and afterwards feel bitter. If it occurs once again, they are moved right into a put on hold bounce category. They have a ‘recommended for elimination’ filter readily available to check out these, however do not remove them immediately.



Import/export offered although it’s not as straightforward as it could be– you need to first allow advanced email authorizations under Account Settings.

Storage available for images as well as data


All strategies come with endless storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account access


The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a enormous quantity of integrations as well as applications , nearly 400.

Touchdown Page Builder

of course

This is just offered via their type building contractor, and it’s extremely standard. Instead, we ‘d suggest these complimentary landing page building contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, including real-time conversation, phone assistance, a expertise base as well as community-based assistance. I located that the conversation and phone assistance weren’t constantly available, which was a little frustrating.

General ranking.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks the majority of packages. The major issue below, though, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves repeat through their site, they are a tool for small companies. As well as, therefore, it’s worth reviewing them on these terms. As discussed above, they definitely have sufficient of the fundamentals covered to please most local business, and also if it were as basic as that after that we would certainly suggest them extra very.

The concern, these days, is that there are a lot of various other email tools offering a lot more than Constant Contact, as well as for a great deal much less money. This includes not only includes, but likewise user experience. For the quantity you pay with Constant Contact, you can discover yourself using a lot extra powerful tools such as ActiveCampaign and also GetResponse.

And with current improvements to automations and also reporting, and also the addition of new functions like a website contractor, it does look like they’re making an effort to boost the item. Their lack of sophisticated functions makes it tough to advise them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly assert that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, as well as it can not be compared to Constant Contact’s simple technique (it only features autoresponders). They likewise use durable records and also evaluation devices. They are also less costly than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing devices on the market. It’s readily available in 6 languages and also comes with sophisticated automation choices and also a integrated CRM.
  • GetResponse is a solid alternative. It features lots of sophisticated functions (e.g. a webinar tool), uses as well as has superb automations among the most effective spam and also style screening tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a in-depth overview with the most effective alternatives to Constant Contact, check it out below. You can also try our Smart Finder to see which newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact comparison if you ‘d like to obtain into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. At $399/month, you would certainly be a lot better off taking a look at any of these CRMs for little companies, which will certainly be far a lot more affordable. There are even a lot of superb cost-free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Below is the number for the US and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small companies. It securely stores your customer information and uses a secure way to manage your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

Despite these showy numbers and features, interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves reiterate via their site, they are a device for small services. The concern, these days, is that there are plenty of other e-mail tools supplying even a lot more than Constant Contact, and for a lot much less cash. For the amount you pay with Constant Contact, you could discover on your own making use of much extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simple strategy (it only includes autoresponders).

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