Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the e-mail advertising video game since 1995. During that time, they’ve handled to turn into one of one of the most secondhand e-mail tools on the planet, after Mailchimp.

One thing I noticed is that Constant Contact is very frequently the leading choice for lots of other review sites. Naturally, I am curious to see if our detailed evaluation produces the very same result.

You may have checked out the Constant Contact evaluations provided by users online, as well, and also whilst they are quite favorable, they may not offer you the whole picture. Our review of Constant Contact is based on a methodical method as well as uses our sensible experience and expertise of dozens of other easy as well as innovative advertising automation tools.

What makes them unique is that they’ve added numerous features over the years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, visit organizing and also social campaigns. These all contribute to the diverse list of e-mail alternatives offered, along with automations as well as reoccuring newsletters.

Constant Contact brag a market with around 400 applications and assimilations that satisfy also one of the most particular niche of items. In spite of these showy numbers and functions, interest in Constant Contact seems to be on the decline, at least according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a closer look at Constant Contact’s ins & outs and examine.
Find out listed below!

Constant Contact Summary

Constant Contact is guided in the direction of local business, yet their rates aren’t the most affordable, especially when you take into consideration that their features simply aren’t that advanced. Plans start from $9.99/ month, however this just enables 500 clients, as well as prices increase rather greatly afterwards.

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Constant Contact Pricing

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> Find out even more regarding Constant Contact’s strategies in our complete pricing guide

Cons and pros


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly special hereof, being among minority e-mail advertising devices to allow you to handle event enrollments, invitations, and tickets . Remember that this feature features its own costs: 5.4% + $0.80 for each and every ticket offered or transaction carried out.

Not recommended if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t supply one of the most innovative automations. While they do supply set off campaigns, autoresponders as well as abandoned cart campaigns (for Shopify just), you’ll discover that much cheaper devices use comparable levels of automation– MailerLite and Sendinblue, as an example.

Score details


Alleviate of Use

Usually it’s easy to browse, though a little bit dull-looking. You can get to many places within a number of clicks, though as they’ve included extra functionality, some points have ended up being a little concealed, for example, automations.

Newsletter Creation


The editor is fast, but light on functions, especially in the designing division. In addition to that it’s easy to collaborate with.



This is very standard, only enabling you to put simple introductions or get in touch with information. There is no if/then/else logic readily available.

Email kinds

Timeless, autoresponders, standard automations, persisting newsletters, A/B screening, occasion registrations, polls, vouchers and also surveys .

Choice and also Flexibility of Template Designs

Not bad. You can also start from scratch, and make use of a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based on your website’s shades as well as logo.

Email Marketing Automation

They supply autoresponders as well as abandoned cart advocate Shopify as well as WooCommerce. It also creates pre-defined call sections based on your consumers’ communications with your online shop (e.g. repeat, expired and also possible consumers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can’t truly integrate conditions and actions as you can in numerous various other tools.

Checklist Management

You can create segments from call task, listing membership, contact details, tags, or ecommerce task. You can additionally produce a segment from your get in touch with understandings and tag calls based on call field criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the form, and also it simply offers a description box, fundamental area choices (which you can not contribute to) and then a checklist, or listings, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not perform as well badly, getting to the most popular e-mail service providers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records as well as Analysis

In addition to standard open as well as click records, spam, bounce and unsubscribe prices are likewise readily available. You likewise obtain click heat maps, as well as some helpful overview records such as open and also click trends, opens up by device, % of calls engaged, and also a lot of successful subject line.


The site as well as the tool are only available in English. You can pick to change some of the non-editable e-mail areas (e.g. footer as well as personal privacy plan text) to one of 10 languages readily available, primarily European.

Further Features

Spam- and also Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to check the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that enables you to sneak peek exactly how emails will try to find particular recipients, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management


Soft bounces are put on temporary hold for 15 days, and afterwards frown at. They are moved right into a suspended bounce category if it happens once more. They have a ‘recommended for removal’ filter offered to see these, but do not eliminate them immediately.



Import/export available although it’s not as uncomplicated as it could be– you require to initially allow sophisticated email consents under Account Settings.

Storage space offered for pictures and also data


All strategies include endless storage.

Pro Features



SPF as well as DKIM are supported.

Own Domain


Different degrees of account gain access to


The Account Owner can additionally designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a enormous quantity of apps as well as integrations , almost 400.

Touchdown Page Builder


This is only readily available using their type building contractor, and also it’s very standard. Instead, we ‘d recommend these free landing web page contractors.

Customer Support

3.5/ 5.

There are several networks of support, consisting of online conversation, phone support, a data base as well as community-based assistance. I found that the chat and phone support weren’t always available, which was a little frustrating. When I had the ability to acquire conversation support, nevertheless, I did locate them to be beneficial and also responsive . Keep in mind that you’ll need to contact order to cancel your subscription, which is rather irritating.

Total rating.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of the boxes. The primary issue right here, though, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves reiterate with their site, they are a device for small businesses. And, thus, it’s worth examining them on these terms. As mentioned over, they most definitely have enough of the essentials covered to satisfy most local business, and also if it were as simple as that then we would certainly suggest them much more very.

The issue, nowadays, is that there are lots of other email devices supplying even more than Constant Contact, and for a lot much less money. This consists of not just features, but likewise user experience. As a matter of fact, for the quantity you pay with Constant Contact, you could find yourself using much more effective tools such as ActiveCampaign as well as GetResponse.

They do pick up points for their good deliverability rates, integrations ( especially social media integrations), and also for permitting various access levels for separate individuals. As well as with current improvements to automations and also coverage, as well as the addition of new features like a site builder, it does appear like they’re making an initiative to improve the item. Yet their lack of advanced functions makes it tough to suggest them over others at this rate factor. (You’ll see we don’t provide them as a excellent Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly assert that there might be various other passions at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simple technique (it just includes autoresponders). They likewise provide durable records as well as analysis devices. In addition to that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail marketing devices on the marketplace. It’s readily available in 6 languages and comes with advanced automation choices and also a built-in CRM.
  • GetResponse is a strong option. It features numerous sophisticated attributes (e.g. a webinar device), has excellent automations and also offers one of the very best spam and layout testing tools we’ve ever used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a detailed overview with the most effective options to Constant Contact, check it out right here. You can additionally try out our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly like to get into the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. However, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small businesses, which will certainly be much more inexpensive. There are also plenty of outstanding cost-free CRMs to choose from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software for local business. It safely stores your customer information and provides a secure means to handle your subscribers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are continually great in our bi-annual deliverability examinations.

In spite of these flashy numbers as well as attributes, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. As Constant Contact themselves state through their site, they are a device for small companies. The problem, these days, is that there are lots of various other e-mail devices offering also more than Constant Contact, as well as for a great deal less money. For the amount you pay with Constant Contact, you could find yourself making use of a lot extra effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simple approach (it just features autoresponders).

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