Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact User Manual

Constant Contact have actually remained in the e-mail advertising video game because 1995. During that time, they’ve taken care of to turn into one of the most used e-mail devices worldwide, after Mailchimp.

One thing I noticed is that Constant Contact is extremely commonly the leading selection for lots of various other evaluation sites. Naturally, I wonder to see if our comprehensive analysis creates the exact same end result.

You may have taken a look at the Constant Contact evaluations used by users online, also, as well as whilst they are quite favorable, they might not offer you the whole picture. Our evaluation of Constant Contact is based upon a systematic strategy and also uses our useful experience and expertise of lots of other basic and innovative advertising automation tools.

What makes them special is that they’ve included numerous features over the years that few of their competitors sporting activity, such as electronic item downloads, event management, visit organizing and also social projects. These all include in the diverse listing of e-mail options available, in addition to automations and repeating newsletters.

Constant Contact boast a marketplace with around 400 applications and also assimilations that cater to also one of the most particular niche of items. Yet regardless of these flashy numbers and also functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. Sufficient factor for us to take a better look at Constant Contact’s ins & outs and also inspect if it’s still pertinent in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is directed towards local business, yet their rates aren’t the most economical, particularly when you take into consideration that their functions just aren’t that progressed. Strategies begin with $9.99/ month, however this only allows for 500 subscribers, and also costs increase pretty sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our full prices guide

Pros and also Cons


Is Constant Contact the appropriate newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly unique hereof, being just one of the few email advertising tools to permit you to handle occasion invitations, enrollments, as well as tickets . Keep in mind that this attribute comes with its own costs: 5.4% + $0.80 for every ticket offered or purchase carried out.

Not advised if:

You require advanced automation:

Remarkably, for the costs it charges, Constant Contact does not supply the most innovative automations. While they do provide triggered projects, autoresponders as well as abandoned cart projects (for Shopify just), you’ll locate that other more affordable tools use comparable levels of automation– MailerLite as well as Sendinblue, for example.

Score details


Reduce of Use

Generally it’s simple to navigate, though a bit dull-looking. You can reach a lot of areas within a couple of clicks, though as they’ve added extra functionality, some things have ended up being a little surprise, for instance, automations.

Newsletter Creation


The editor is fast, but light on features, particularly in the styling division. Besides that it’s simple to work with.



This is really standard, just enabling you to insert easy introductions or contact information. There is no if/then/else reasoning readily available.

Email kinds

Classic, autoresponders, basic automations, repeating e-newsletters, A/B testing, event registrations, surveys, coupons and polls .

Choice and also Flexibility of Template Designs

Okay. There are about 200 (!) layouts to choose from, with varying levels of quality (some are respectable, while others look a little basic and also outdated). You can likewise go back to square one, and use a handy function called ‘Brand your email’ to auto-generate a design template based on your internet site’s shades and also logo.

Email Marketing Automation

It likewise generates pre-defined call segments based on your clients’ interactions with your online store (e.g. repeat, lapsed as well as possible clients). Automations based on call triggers (e.g. email opens, clicks) are additionally available.

Checklist Management

You can produce sectors from get in touch with activity, listing subscription, contact details, tags, or ecommerce activity. You can additionally develop a segment from your contact understandings and also tag calls based on get in touch with field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the kind, and it just uses a description box, fundamental area choices (which you can’t add to) and then a checklist, or lists, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not perform too terribly, reaching one of the most prominent email providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Reports and Analysis

In addition to basic open as well as click reports, spam, bounce as well as unsubscribe rates are additionally available. You also obtain click heat maps, as well as some beneficial summary records such as open and also click fads, opens up by gadget, % of contacts engaged, and also most successful subject line. You can likewise compare projects. Nonetheless, advanced tracking such as social monitoring isn’t available.


Here’s where it obtains a bit hirsute. The device as well as the site are only offered in English. You can pick to change a few of the non-editable e-mail areas (e.g. footer and personal privacy plan message) to among 10 languages readily available, primarily European. Support and the data base is offered in 4 languages. Somewhat complex, however at the very least there’s some effort to sustain multilingual individuals and audiences.

Further Features

Spam- and Design-Testing

Spam screening isn’t available, nonetheless, there is a function to examine the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a tool that enables you to sneak peek how emails will certainly seek certain receivers, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are put on short-lived hold for 15 days, and after that dislike. If it occurs once more, they are relocated into a suspended bounce category. They have actually a ‘recommended for elimination’ filter readily available to watch these, yet don’t eliminate them instantly.



Import/export offered although it’s not as uncomplicated as maybe– you need to first enable sophisticated e-mail consents under Account Settings.

Storage space readily available for information and also pictures


All plans come with unrestricted storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account accessibility


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a substantial quantity of applications and also integrations , almost 400.

Touchdown Page Builder


This is only available via their kind builder, as well as it’s really standard. Instead, we ‘d advise these cost-free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are several networks of assistance, consisting of online conversation, phone support, a understanding base and also community-based assistance. I discovered that the conversation and phone assistance weren’t always offered, which was a little aggravating.

General score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The major issue below, though, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their site, they are a device for small businesses. And, because of this, it’s worth reviewing them on these terms. As discussed over, they certainly have sufficient of the fundamentals covered to please most local business, and also if it were as straightforward as that then we ‘d recommend them more highly.

The issue, nowadays, is that there are plenty of various other email devices providing much more than Constant Contact, and also for a whole lot less cash. This consists of not only includes, but also customer experience. For the quantity you pay with Constant Contact, you can find yourself utilizing a lot extra powerful devices such as ActiveCampaign and GetResponse.

And with recent improvements to automations and reporting, and also the enhancement of new features like a site builder, it does look like they’re making an initiative to improve the item. Their absence of advanced features makes it hard to recommend them over others at this price factor.

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly declare that there may be various other rate of interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever tried, and also it can not be contrasted to Constant Contact’s simplified strategy (it just includes autoresponders). They likewise supply durable records and also analysis devices. They are also cheaper than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one email advertising and marketing devices on the market. It’s offered in 6 languages as well as features advanced automation options as well as a built-in CRM.
  • GetResponse is a strong option. It features several innovative attributes (e.g. a webinar tool), has superb automations and also offers among the most effective spam and also style testing tools we’ve ever before used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a comprehensive guide with the very best options to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which e-newsletter service is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a appearance at our Mailchimp vs Constant Contact comparison if you would certainly like to obtain right into the information.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. However, at $399/month, you would certainly be better off taking a look at any of these CRMs for local business, which will certainly be much more cost effective. There are also lots of outstanding totally free CRMs to select from.

Exactly how can I terminate my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software program for small companies. It securely stores your consumer information and supplies a secure way to handle your customers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers and functions, passion in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their site, they are a tool for little services. The concern, these days, is that there are plenty of other email devices using also more than Constant Contact, and for a lot less cash. For the quantity you pay with Constant Contact, you might find on your own making use of much extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever tried, and also it can’t be contrasted to Constant Contact’s simplistic technique (it just features autoresponders).

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