Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Video Embed In Email

Constant Contact have actually remained in the email marketing game considering that 1995. Throughout that time, they’ve taken care of to turn into one of one of the most secondhand email tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is extremely commonly the leading selection for several various other evaluation websites. Naturally, I am curious to see if our thorough analysis creates the very same result.

You could have checked out the Constant Contact reviews provided by users online, too, as well as whilst they are pretty positive, they might not provide you the whole picture. Our evaluation of Constant Contact is based upon a methodical strategy as well as uses our sensible experience and also knowledge of lots of other easy as well as innovative marketing automation tools.

What makes them special is that they’ve included several features throughout the years that few of their competitors sporting activity, such as electronic item downloads, event management, consultation scheduling and social projects. These all include in the varied listing of e-mail choices available, in addition to automations as well as persisting e-newsletters.

Constant Contact boast a market with around 400 applications as well as integrations that accommodate also the most particular niche of products. Yet regardless of these fancy numbers as well as features, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. Enough reason for us to take a more detailed take a look at Constant Contact’s ins & outs as well as examine if it’s still appropriate in the 21st century.
Discover listed below!

Constant Contact Summary

Constant Contact is directed towards local business, however their rates aren’t one of the most cost effective, specifically when you consider that their features simply aren’t that progressed. Plans begin with $9.99/ month, but this just enables 500 subscribers, and costs increase quite greatly afterwards.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our complete prices guide

Cons and also pros


Is Constant Contact the ideal newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather special hereof, being among minority email advertising and marketing tools to enable you to manage event invitations, tickets, as well as enrollments . Bear in mind that this attribute comes with its very own charges: 5.4% + $0.80 for every ticket marketed or transaction performed.

Not recommended if:

You need advanced automation:

Surprisingly, for the costs it bills, Constant Contact does not use the most advanced automations. While they do offer set off campaigns, autoresponders and abandoned cart campaigns (for Shopify just), you’ll locate that other much less expensive tools use similar levels of automation– MailerLite as well as Sendinblue.

Ranking details


Reduce of Use

Generally it’s easy to browse, though a little bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added a lot more functionality, some points have actually become a little concealed, for example, automations.

Newsletter Creation


The editor is quickly, however light on features, particularly in the styling department. Apart from that it’s easy to collaborate with.



This is very basic, only allowing you to insert basic greetings or call details. There is no if/then/else logic readily available.

Email types

Traditional, autoresponders, standard automations, recurring newsletters, A/B screening, event registrations, promo codes, polls as well as surveys .

Option and Flexibility of Template Designs

Not poor. You can additionally begin from scrape, and also make use of a helpful attribute called ‘Brand your e-mail’ to auto-generate a design template based on your website’s shades and also logo.

Email Marketing Automation

They provide autoresponders and abandoned cart campaigns for Shopify as well as WooCommerce. It additionally produces pre-defined call segments based on your clients’ interactions with your on the internet shop (e.g. repeat, expired and potential clients). Automations based on contact triggers (e.g. email opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t the most adaptable, as you can’t really combine problems as well as actions as you can in numerous various other tools.

Checklist Management

You can develop sections from get in touch with activity, list membership, contact information, tags, or ecommerce task. You can likewise develop a segment from your call insights and tag calls based upon contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is beside no modification with the form, as well as it merely offers a description box, fundamental field options (which you can’t add to) and afterwards a list, or checklists, that people can check to be included in.


As you can see in our deliverability tests, Constant Contact does not execute too terribly, getting to the most preferred e-mail providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records as well as Analysis

In addition to common open and also click reports, spam, bounce and unsubscribe rates are also offered. You also get click warmth maps, and some helpful summary records such as open as well as click trends, opens up by device, % of contacts involved, and many successful subject line. You can additionally contrast campaigns. Nonetheless, advanced tracking such as social tracking isn’t readily available.


The tool and also the site are just available in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and personal privacy policy text) to one of 10 languages available, mainly European.

More Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a feature to examine the email for errors (missing links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that permits you to sneak peek just how e-mails will certainly search for particular receivers, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and after that feel bitter. They are relocated into a put on hold bounce classification if it takes place once again. They have a ‘recommended for elimination’ filter readily available to watch these, yet don’t eliminate them automatically.



Import/export readily available although it’s not as simple as it could be– you require to initially make it possible for innovative email approvals under Account Settings.

Storage space available for information and also photos


All strategies come with endless storage.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account access


The Account Owner can also designate duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a massive amount of integrations and also applications , almost 400.

Landing Page Builder

of course

This is just readily available through their kind home builder, and it’s extremely fundamental. Rather, we ‘d recommend these totally free touchdown web page builders.

Customer Support

3.5/ 5.

There are several networks of assistance, consisting of real-time chat, phone assistance, a knowledge base and community-based assistance. I found that the conversation and phone assistance weren’t constantly readily available, which was a little irritating. When I had the ability to acquire conversation support, nevertheless, I did find them to be responsive and also helpful . Remember that you’ll require to employ order to terminate your registration, which is rather aggravating.

General ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks the majority of the boxes. The major problem below, though, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate via their site, they are a device for small companies. As well as, as such, it’s worth evaluating them on these terms. As stated above, they absolutely have enough of the essentials covered to satisfy most local business, and if it were as straightforward as that after that we ‘d recommend them much more extremely.

The concern, these days, is that there are plenty of other e-mail devices using much more than Constant Contact, as well as for a lot less cash. This consists of not only features, yet also customer experience. For the quantity you pay with Constant Contact, you can find yourself using a lot a lot more effective tools such as ActiveCampaign and also GetResponse.

And with recent enhancements to automations and also reporting, as well as the addition of brand-new features like a site building contractor, it does look like they’re making an effort to boost the product. Their lack of sophisticated features makes it challenging to advise them over others at this cost factor.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly declare that there could be other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever attempted, as well as it can not be compared to Constant Contact’s simplistic technique (it just includes autoresponders). They also supply robust records and evaluation tools. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one e-mail advertising tools on the marketplace. It’s available in 6 languages and also includes advanced automation alternatives and also a integrated CRM.
  • GetResponse is a strong alternative. It includes many innovative features (e.g. a webinar tool), has exceptional automations as well as provides one of the best spam and also design screening devices we’ve ever used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth guide with the very best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the details.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for small companies, which will be far a lot more cost effective. There are even plenty of outstanding cost-free CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software for local business. It securely shops your customer data and provides a secure method to manage your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

Regardless of these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state with their website, they are a tool for small companies. The concern, these days, is that there are plenty of other e-mail tools supplying also much more than Constant Contact, and also for a great deal much less money. For the quantity you pay with Constant Contact, you can locate yourself making use of much more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be contrasted to Constant Contact’s simplistic approach (it only includes autoresponders).

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