Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Vs Mailchimp Transactional Email

Constant Contact have remained in the e-mail advertising and marketing game since 1995. During that time, they’ve managed to become one of one of the most secondhand e-mail tools in the world, after Mailchimp.

Something I discovered is that Constant Contact is extremely frequently the leading option for many other testimonial sites. Normally, I am curious to see if our detailed evaluation produces the same end result.

You may have had a look at the Constant Contact reviews supplied by customers online, too, and also whilst they are rather positive, they might not offer you the whole picture. Our evaluation of Constant Contact is based on a methodical technique and also utilizes our functional experience as well as understanding of lots of other basic and also advanced advertising automation devices.

What makes them special is that they’ve included several functions over the years that few of their rivals sporting activity, such as digital item downloads, event administration, visit organizing and also social projects. These all add to the varied list of email choices readily available, along with automations and also persisting newsletters.

Constant Contact brag a marketplace with around 400 apps as well as integrations that satisfy also one of the most specific niche of products. Regardless of these fancy numbers as well as attributes, interest in Constant Contact seems to be on the decrease, at least according to Google Trends. Enough factor for us to take a closer look at Constant Contact’s outs & ins and inspect if it’s still relevant in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their rates aren’t the most inexpensive, especially when you take into consideration that their functions just aren’t that progressed. Strategies begin with $9.99/ month, however this just allows for 500 customers, as well as costs climb pretty greatly afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our complete prices overview

Cons as well as pros


Is Constant Contact the best e-newsletter service for you?

Advised if:

You run occasions:

Constant Contact is quite special hereof, being just one of the few e-mail marketing devices to permit you to manage occasion tickets, invites, as well as registrations . Bear in mind that this function features its very own fees: 5.4% + $0.80 for every ticket marketed or purchase carried out.

Not advised if:

You need advanced automation:

Remarkably, for the premium it charges, Constant Contact does not supply the most innovative automations. While they do supply triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll locate that other much cheaper devices supply comparable degrees of automation– MailerLite and Sendinblue, as an example.

Rating details


Relieve of Use

Generally it’s very easy to navigate, though a bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve added much more performance, some things have come to be a little covert, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, particularly in the designing department. Apart from that it’s simple to deal with.


of course

This is very basic, only enabling you to put straightforward introductions or contact information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, occasion registrations, studies, surveys and discount coupons .

Option and Flexibility of Template Designs

Not bad. There are around 200 (!) layouts to choose from, with differing levels of top quality (some are respectable, while others look a little basic as well as dated). You can additionally start from scratch, and utilize a convenient attribute called ‘Brand your email’ to auto-generate a layout based upon your web site’s shades and also logo design.

Email Marketing Automation

They use autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It additionally creates pre-defined get in touch with sectors based upon your clients’ communications with your on-line shop (e.g. repeat, expired and possible customers). Automations based on contact triggers (e.g. email opens, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t one of the most flexible, as you can not really combine problems and also actions as you can in many other devices.

Checklist Management

You can create segments from call activity, listing subscription, contact details, tags, or ecommerce task. You can likewise create a segment from your get in touch with understandings as well as tag calls based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and it simply offers a summary box, basic area options (which you can not contribute to) and after that a listing, or listings, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too badly, getting to one of the most preferred e-mail providers (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Reports and also Analysis

In addition to typical open and also click reports, spam, bounce as well as unsubscribe prices are additionally readily available. You additionally get click warmth maps, and some useful review reports such as open as well as click patterns, opens up by device, % of contacts involved, as well as the majority of successful subject line. You can also compare projects. Advanced tracking such as social monitoring isn’t offered.


Here’s where it obtains a little bit unshaven. The device as well as the site are just available in English. You can choose to alter a few of the non-editable e-mail areas (e.g. footer and also privacy plan text) to one of 10 languages offered, mostly European. Support as well as the data base is readily available in 4 languages. Somewhat complicated, but at least there’s some initiative to sustain multilingual users as well as audiences.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to check the email for mistakes ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s likewise a tool that allows you to preview exactly how emails will certainly search for specific recipients, although this really did not appear to function when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are positioned on temporary hold for 15 days, and after that resent. They are relocated into a put on hold bounce classification if it happens again. They have actually a ‘recommended for removal’ filter available to check out these, however do not remove them immediately.


of course

Import/export readily available although it’s not as simple as maybe– you need to initially allow sophisticated e-mail authorizations under Account Settings.

Storage space offered for information and photos


All plans come with unlimited storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various levels of account gain access to

of course

The Account Owner can likewise appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive amount of applications and combinations , almost 400.

Touchdown Page Builder


This is only available using their form builder, and it’s really basic. Rather, we ‘d recommend these totally free landing page contractors.

Customer Support

3.5/ 5.

There are several networks of support, consisting of live chat, phone support, a knowledge base and also community-based support. Nonetheless, I discovered that the conversation as well as phone support weren’t always readily available, which was a little irritating. When I had the ability to acquire conversation support, nonetheless, I did discover them to be useful and also responsive . Keep in mind that you’ll require to call in order to cancel your subscription, which is rather bothersome.

Overall score.

3.6/ 5.

For a fundamental e-mail device, Constant Contact ticks a lot of the boxes. The major problem here, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves state through their website, they are a device for small companies. And also, as such, it’s worth evaluating them on these terms. As pointed out above, they most definitely have enough of the essentials covered to please most small businesses, and also if it were as straightforward as that after that we ‘d recommend them more highly.

The concern, these days, is that there are a lot of various other e-mail tools using even more than Constant Contact, and also for a great deal much less cash. This includes not only features, yet likewise customer experience. As a matter of fact, for the amount you pay with Constant Contact, you might find yourself making use of far more powerful devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their decent deliverability rates, integrations (particularly social media assimilations), and for permitting various access levels for different users. As well as with current improvements to automations and also reporting, and the enhancement of brand-new attributes like a web site contractor, it does resemble they’re making an effort to boost the product. Yet their lack of sophisticated features makes it difficult to advise them over others at this price factor. (You’ll see we don’t note them as a great Mailchimp option, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would boldly assert that there might be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders). They also provide durable records and also evaluation tools. They are even less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one email marketing tools on the market. It’s offered in 6 languages and includes advanced automation alternatives as well as a built-in CRM.
  • GetResponse is a strong alternative. It features several advanced attributes (e.g. a webinar tool), has excellent automations and also provides among the very best spam and also design screening tools we’ve ever before utilized. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive guide with the most effective choices to Constant Contact, check it out below. You can likewise try out our Smart Finder to see which newsletter solution is best suited to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you ‘d such as to get involved in the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be much far better off taking a appearance at any of these CRMs for tiny businesses, which will be much a lot more budget friendly. There are also a lot of outstanding free CRMs to select from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to cancel your account. Below is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail marketing software for small companies. It safely shops your client data and also offers a safe way to handle your customers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

Despite these showy numbers and also functions, interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their site, they are a tool for tiny businesses. The problem, these days, is that there are lots of various other email devices providing also much more than Constant Contact, as well as for a great deal less money. For the quantity you pay with Constant Contact, you could locate yourself using a lot a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplified approach (it only includes autoresponders).

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