Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Vs WordPress Vs Squarespace

Constant Contact have actually remained in the e-mail marketing video game given that 1995. Throughout that time, they’ve taken care of to become one of one of the most pre-owned e-mail tools in the world, after Mailchimp.

One thing I observed is that Constant Contact is very frequently the top choice for numerous various other evaluation web sites. Naturally, I am curious to see if our detailed analysis creates the same result.

You might have had a look at the Constant Contact evaluations used by individuals online, also, and whilst they are rather positive, they might not offer you the whole picture. Our testimonial of Constant Contact is based on a methodical strategy as well as utilizes our useful experience and knowledge of lots of various other straightforward as well as sophisticated marketing automation devices.

What makes them unique is that they’ve included a number of functions throughout the years that few of their rivals sporting activity, such as electronic item downloads, event management, visit scheduling and also social campaigns. These all contribute to the diverse listing of email options available, in addition to automations and reoccuring newsletters.

Constant Contact brag a marketplace with around 400 applications and also combinations that deal with even one of the most particular niche of items. Yet in spite of these showy numbers and also functions, rate of interest in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a closer look at Constant Contact’s ins & outs as well as check.
Find out below!

Constant Contact Summary

Constant Contact is directed in the direction of small companies, however their prices aren’t the most cost effective, particularly when you consider that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just enables 500 clients, and rates rise quite greatly after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our complete rates overview

Pros as well as Cons


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run events:

Constant Contact is quite distinct in this regard, being among minority e-mail advertising devices to enable you to take care of event tickets, enrollments, and also invites . Keep in mind that this attribute features its very own costs: 5.4% + $0.80 for each and every ticket marketed or deal conducted.

Not suggested if:

You require innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most innovative automations. While they do use activated campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll discover that other much less expensive tools provide comparable levels of automation– MailerLite as well as Sendinblue.

Rating details


Ease of Use

Generally it’s easy to browse, though a bit dull-looking. You can get to most areas within a number of clicks, though as they’ve added extra functionality, some things have actually come to be a little covert, as an example, automations.

Newsletter Creation


The editor is fast, but light on functions, especially in the designing division. Aside from that it’s simple to collaborate with.



This is very standard, only permitting you to put simple introductions or get in touch with information. There is no if/then/else reasoning available.

Email kinds

Classic, autoresponders, standard automations, recurring newsletters, A/B screening, occasion registrations, coupons, studies as well as surveys .

Option and Flexibility of Template Designs

Not poor. You can also start from scratch, and use a helpful feature called ‘Brand your e-mail’ to auto-generate a theme based on your internet site’s colors and logo.

Email Marketing Automation

They use autoresponders and deserted cart advocate Shopify as well as WooCommerce. It additionally creates pre-defined get in touch with sections based upon your customers’ interactions with your on-line store (e.g. repeat, expired and prospective clients). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are also available. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t truly incorporate problems and also activities as you can in many other tools.

Listing Management

You can create sections from contact activity, checklist membership, get in touch with information, tags, or ecommerce task. You can also produce a section from your contact understandings and tag calls based on contact field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the kind, and it just provides a summary box, basic field options (which you can’t include in) and after that a list, or listings, that individuals can inspect to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out also severely, getting to the most popular e-mail suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports and Analysis

Along with standard open and click reports, spam, bounce and unsubscribe rates are likewise available. You also obtain click warm maps, and also some valuable overview records such as open and also click patterns, opens by device, % of get in touches with involved, and the majority of successful subject line. You can also contrast projects. Progressed tracking such as social tracking isn’t available.


The website and also the tool are just available in English. You can pick to transform some of the non-editable e-mail areas (e.g. footer as well as personal privacy policy message) to one of 10 languages offered, primarily European.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a function to inspect the email for mistakes ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that permits you to sneak peek just how emails will try to find certain receivers, although this didn’t appear to work when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on temporary hold for 15 days, and then resent. If it happens once again, they are relocated right into a put on hold bounce classification. They have actually a ‘recommended for removal’ filter offered to view these, yet don’t remove them immediately.



Import/export offered although it’s not as uncomplicated as it could be– you need to initially allow innovative e-mail permissions under Account Settings.

Storage space offered for photos and data


All plans feature endless storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Various levels of account access

of course

The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact supply a large quantity of assimilations and apps , virtually 400.

Touchdown Page Builder


This is only available by means of their type builder, and it’s really basic. Instead, we would certainly suggest these cost-free landing page building contractors.

Customer Support

3.5/ 5.

There are a number of networks of assistance, consisting of live conversation, phone assistance, a data base and community-based support. However, I discovered that the chat and also phone support weren’t constantly available, which was a little aggravating. When I was able to get hold of chat support, however, I did find them to be helpful as well as responsive . Keep in mind that you’ll require to employ order to cancel your subscription, which is quite aggravating.

Total score.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The main problem here, though, is that they’re asking a premium rate for a sub-premium item.


As Constant Contact themselves reiterate through their website, they are a tool for local business. And, therefore, it’s worth reviewing them on these terms. As pointed out above, they certainly have enough of the fundamentals covered to please most small businesses, and if it were as straightforward as that after that we ‘d suggest them a lot more highly.

The issue, nowadays, is that there are a lot of other email tools using a lot more than Constant Contact, and also for a great deal less money. This consists of not just features, however additionally individual experience. In fact, for the amount you pay with Constant Contact, you can find yourself making use of a lot more effective tools such as ActiveCampaign and GetResponse.

And also with recent enhancements to automations as well as coverage, as well as the enhancement of new attributes like a internet site contractor, it does look like they’re making an initiative to enhance the item. Their absence of sophisticated features makes it challenging to recommend them over others at this price point.

There you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly declare that there might be other passions at play there.

Try Constant Contact currently free of cost for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever tried, as well as it can not be compared to Constant Contact’s simplified strategy (it only includes autoresponders). They also use robust records and also analysis devices. They are even less costly than Constant Contact.
  • Sendinblue is among the least expensive all-in-one email marketing devices on the marketplace. It’s readily available in 6 languages as well as includes innovative automation choices and a built-in CRM.
  • GetResponse is a solid option. It includes several advanced attributes (e.g. a webinar device), has exceptional automations and also supplies among the very best spam as well as design screening tools we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth overview with the best choices to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d like to get into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for small companies, which will certainly be much more budget friendly. There are also a lot of outstanding free CRMs to select from.

How can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software program for small businesses. It safely shops your customer information and supplies a safe and secure method to handle your customers.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability prices are constantly excellent in our bi-annual deliverability tests.

In spite of these showy numbers and also features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves restate with their site, they are a device for tiny services. The issue, these days, is that there are lots of other email devices supplying even extra than Constant Contact, and for a great deal much less money. For the quantity you pay with Constant Contact, you could locate yourself using much extra effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before attempted, and also it can not be compared to Constant Contact’s simplistic strategy (it only features autoresponders).

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