Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact What Is A Good Open Rate

Constant Contact have remained in the email advertising video game since 1995. Throughout that time, they’ve handled to become one of one of the most secondhand e-mail tools on the planet, after Mailchimp.

One point I noticed is that Constant Contact is very commonly the leading choice for numerous various other review sites. Naturally, I am curious to see if our thorough evaluation creates the same outcome.

You could have had a look at the Constant Contact reviews used by customers online, as well, as well as whilst they are pretty positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a systematic method and also uses our functional experience and expertise of lots of other easy as well as sophisticated advertising automation tools.

What makes them special is that they’ve included a number of attributes throughout the years that few of their competitors sporting activity, such as electronic item downloads, event administration, appointment scheduling and social campaigns. These all add to the varied list of e-mail choices offered, along with automations as well as recurring e-newsletters.

Constant Contact brag a marketplace with around 400 apps and assimilations that deal with even one of the most particular niche of items. Despite these showy numbers as well as features, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. Sufficient factor for us to take a more detailed check out Constant Contact’s ins & outs as well as check if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is routed in the direction of small companies, however their costs aren’t one of the most cost effective, specifically when you consider that their features just aren’t that advanced. Plans start from $9.99/ month, yet this only permits 500 customers, and prices climb pretty greatly afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our full prices guide

Pros as well as Cons


Is Constant Contact the appropriate newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly one-of-a-kind hereof, being just one of the few email marketing devices to enable you to handle event invites, tickets, as well as enrollments . Bear in mind that this function features its very own costs: 5.4% + $0.80 for each ticket sold or transaction carried out.

Not recommended if:

You require advanced automation:

Surprisingly, for the costs it bills, Constant Contact doesn’t supply one of the most sophisticated automations. While they do provide triggered projects, autoresponders as well as abandoned cart projects (for Shopify just), you’ll locate that other much cheaper tools use similar degrees of automation– MailerLite and Sendinblue, as an example.

Rating information


Ease of Use

Generally it’s simple to browse, though a little bit dull-looking. You can get to many places within a couple of clicks, though as they’ve included much more performance, some things have actually ended up being a little surprise, for example, automations.

Newsletter Creation


The editor is fast, however light on attributes, especially in the styling department. In addition to that it’s simple to deal with.


of course

This is extremely fundamental, only enabling you to put straightforward greetings or call information. There is no if/then/else logic available.

Email types

Traditional, autoresponders, standard automations, persisting newsletters, A/B screening, event enrollments, surveys, surveys as well as coupons .

Choice as well as Flexibility of Template Designs

Not bad. There are about 200 (!) templates to select from, with differing levels of quality (some are good, while others look a little fundamental and dated). You can additionally start from scratch, and use a convenient attribute called ‘Brand your email’ to auto-generate a theme based on your internet site’s colors and also logo.

Email Marketing Automation

It additionally generates pre-defined get in touch with sectors based on your customers’ interactions with your on-line store (e.g. repeat, expired and potential clients). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally available.

List Management

You can produce sectors from get in touch with activity, listing subscription, contact details, tags, or ecommerce task. You can likewise produce a sector from your call understandings and also tag get in touches with based on get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, and also it just provides a description box, standard field options (which you can not include in) and then a listing, or listings, that individuals can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute too badly, reaching the most popular e-mail providers (AOL, Gmail, Yahoo, and also Outlook) most of the time.

Records as well as Analysis

In addition to standard open and click reports, spam, bounce and also unsubscribe prices are also offered. You likewise obtain click heat maps, as well as some beneficial overview reports such as open and click patterns, opens by tool, % of get in touches with engaged, and a lot of effective subject line. You can also contrast campaigns. Advanced tracking such as social tracking isn’t offered.


Here’s where it obtains a bit hirsute. The tool and also the site are just offered in English. You can pick to alter some of the non-editable email sections (e.g. footer and privacy plan text) to one of 10 languages readily available, primarily European. Support and also the data base is readily available in 4 languages. Slightly confusing, however at least there’s some initiative to support multilingual users and target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, however, there is a function to examine the email for mistakes (missing web links, placeholder message that hasn’t been updated, and so on). There’s also a device that allows you to preview exactly how e-mails will certainly seek details recipients, although this didn’t appear to work when we evaluated it out. ‘Inbox Preview’ by Litmus is readily available as an add-on solution, although at $10/month for simply 5 examinations, it’s a little high.

Jump Management


Soft bounces are positioned on short-term hold for 15 days, and after that resent. They are moved into a put on hold bounce classification if it takes place again. They have a ‘recommended for elimination’ filter offered to check out these, however don’t eliminate them automatically.



Import/export offered although it’s not as straightforward as it could be– you need to initially allow innovative e-mail approvals under Account Settings.

Storage space available for data and also pictures


All strategies include endless storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Various levels of account access


The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a enormous amount of applications and assimilations , almost 400.

Landing Page Builder


This is just offered through their form building contractor, and it’s extremely basic. Instead, we ‘d advise these cost-free touchdown web page contractors.

Client Support

3.5/ 5.

There are several channels of support, consisting of online chat, phone assistance, a expertise base and also community-based support. I located that the conversation as well as phone assistance weren’t always readily available, which was a little irritating.

General ranking.

3.6/ 5.

For a standard email device, Constant Contact ticks most of the boxes. The main problem below, though, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves restate via their site, they are a device for small companies. As well as, thus, it’s worth reviewing them on these terms. As mentioned over, they certainly have enough of the basics covered to please most small businesses, as well as if it were as easy as that after that we ‘d advise them more very.

The concern, these days, is that there are lots of other email devices offering much more than Constant Contact, as well as for a great deal much less cash. This includes not only includes, however also individual experience. For the quantity you pay with Constant Contact, you might find on your own making use of much extra powerful tools such as ActiveCampaign as well as GetResponse.

And also with recent improvements to automations and coverage, as well as the enhancement of new functions like a internet site home builder, it does look like they’re making an effort to boost the item. Their lack of advanced attributes makes it hard to suggest them over others at this cost factor.

So, there you have it: the next time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly declare that there may be various other interests at play there.

Attempt Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before tried, as well as it can not be contrasted to Constant Contact’s simplistic method (it only features autoresponders). They also use robust reports and also evaluation devices. In addition to that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email advertising and marketing tools on the marketplace. It’s offered in 6 languages and comes with advanced automation choices as well as a built-in CRM.
  • GetResponse is a strong choice. It comes with many innovative features (e.g. a webinar tool), has excellent automations as well as supplies among the best spam and also layout testing tools we’ve ever utilized. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out below. You can additionally try our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter into the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for tiny services, which will certainly be far more budget-friendly. There are even plenty of superb free CRMs to select from.

Exactly how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software application for small businesses. It safely shops your client information and uses a safe means to manage your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability tests.

Despite these fancy numbers and also features, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves restate through their website, they are a tool for tiny organizations. The problem, these days, is that there are lots of various other e-mail devices offering even much more than Constant Contact, as well as for a great deal much less money. For the quantity you pay with Constant Contact, you might discover yourself utilizing a lot extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simple approach (it just features autoresponders).

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