Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have remained in the email marketing video game considering that 1995. Throughout that time, they’ve handled to become one of the most secondhand e-mail devices in the world, after Mailchimp.

One thing I saw is that Constant Contact is really commonly the top selection for numerous other evaluation websites. Normally, I wonder to see if our detailed analysis generates the very same result.

You could have looked into the Constant Contact testimonials offered by customers online, too, as well as whilst they are rather positive, they might not provide you the whole picture. Our review of Constant Contact is based on a methodical method and utilizes our functional experience and also understanding of lots of other easy and innovative marketing automation devices.

What makes them special is that they’ve included several attributes for many years that few of their competitors sport, such as digital item downloads, occasion monitoring, visit scheduling and social campaigns. These all add to the diverse checklist of e-mail options offered, along with automations as well as recurring newsletters.

Constant Contact brag a industry with around 400 apps and also combinations that deal with also one of the most specific niche of items. Yet despite these flashy numbers as well as functions, passion in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs and also check.
Find out listed below!

Constant Contact Summary

Constant Contact is directed towards small businesses, however their costs aren’t the most budget-friendly, specifically when you consider that their features simply aren’t that progressed. Plans start from $9.99/ month, yet this just permits 500 clients, and rates increase quite sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total prices overview

Cons and pros


Is Constant Contact the right newsletter service for you?

Advised if:

You run events:

Constant Contact is quite unique in this regard, being one of minority email advertising and marketing tools to permit you to take care of occasion registrations, tickets, as well as invitations . Bear in mind that this function features its own fees: 5.4% + $0.80 for every ticket offered or transaction performed.

Not recommended if:

You require innovative automation:

Remarkably, for the costs it bills, Constant Contact does not provide one of the most sophisticated automations. While they do use activated campaigns, autoresponders and abandoned cart campaigns (for Shopify only), you’ll find that more affordable tools offer similar levels of automation– MailerLite and Sendinblue, for example.

Rating details


Ease of Use

Typically it’s easy to browse, though a bit dull-looking. You can get to many areas within a couple of clicks, though as they’ve added a lot more performance, some points have actually become a little surprise, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on functions, specifically in the styling division. In addition to that it’s very easy to deal with.



This is extremely fundamental, only permitting you to put easy introductions or contact details. There is no if/then/else reasoning offered.

Email kinds

Traditional, autoresponders, basic automations, recurring e-newsletters, A/B screening, event registrations, polls, surveys as well as promo codes .

Option and also Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to pick from, with differing degrees of top quality (some are respectable, while others look a little fundamental as well as outdated). You can likewise start from scratch, as well as make use of a useful feature called ‘Brand your e-mail’ to auto-generate a design template based on your internet site’s colors as well as logo.

Email Marketing Automation

It also generates pre-defined contact sections based on your consumers’ communications with your on-line store (e.g. repeat, expired and possible consumers). Automations based on get in touch with triggers (e.g. email opens up, clicks) are also readily available.

Listing Management

You can produce sectors from contact task, listing subscription, get in touch with details, tags, or ecommerce task. You can additionally produce a section from your get in touch with insights and also tag calls based upon call area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the type, as well as it simply provides a summary box, fundamental field choices (which you can’t contribute to) and afterwards a listing, or lists, that people can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform too badly, getting to one of the most popular e-mail suppliers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Records as well as Analysis

Along with common open as well as click reports, spam, bounce and unsubscribe rates are likewise available. You additionally get click heat maps, and also some beneficial introduction reports such as open and also click trends, opens by tool, % of contacts involved, as well as many successful subject line. You can also contrast campaigns. Progressed tracking such as social monitoring isn’t readily available.


Below’s where it gets a little bit unshaven. The website as well as the device are only offered in English. You can pick to change a few of the non-editable e-mail areas (e.g. footer and personal privacy plan text) to one of 10 languages available, mostly European. Support and also the knowledge base is offered in 4 languages. A little confusing, however at least there’s some effort to sustain multilingual customers and also audiences.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t available, nevertheless, there is a function to check the email for errors ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s additionally a device that allows you to preview exactly how emails will certainly seek details receivers, although this really did not appear to function when we evaluated it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little high.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and after that frown at. If it occurs once again, they are relocated right into a suspended bounce category. They have actually a ‘recommended for elimination’ filter readily available to see these, however don’t eliminate them automatically.



Import/export offered although it’s not as uncomplicated as maybe– you need to first allow innovative e-mail permissions under Account Settings.

Storage available for information as well as photos


All strategies feature limitless storage space.

Pro Features



SPF and DKIM are sustained.

Own Domain


Various degrees of account accessibility


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous quantity of combinations and also apps , practically 400.

Landing Page Builder


This is only offered using their form home builder, and it’s really fundamental. Rather, we ‘d advise these cost-free landing page home builders.

Customer Support

3.5/ 5.

There are a number of networks of support, including live chat, phone support, a understanding base and community-based assistance. I discovered that the chat and also phone assistance weren’t constantly readily available, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a fundamental email tool, Constant Contact ticks most of the boxes. The main problem right here, though, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves repeat via their website, they are a tool for small companies. And, therefore, it’s worth examining them on these terms. As pointed out over, they most definitely have sufficient of the basics covered to please most small businesses, as well as if it were as straightforward as that after that we would certainly recommend them a lot more very.

The concern, these days, is that there are a lot of various other e-mail devices supplying much more than Constant Contact, and also for a whole lot much less cash. This includes not just includes, yet also customer experience. For the amount you pay with Constant Contact, you might locate on your own making use of much a lot more effective tools such as ActiveCampaign and GetResponse.

And also with recent improvements to automations and reporting, and the enhancement of new features like a internet site contractor, it does look like they’re making an initiative to improve the item. Their lack of innovative attributes makes it difficult to recommend them over others at this rate factor.

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly claim that there might be other interests at play there.

Try Constant Contact currently absolutely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simple technique (it only features autoresponders). They additionally use durable reports as well as analysis tools. They are even less costly than Constant Contact.
  • Sendinblue is among the most affordable all-in-one e-mail marketing tools on the marketplace. It’s available in 6 languages as well as features innovative automation choices and also a integrated CRM.
  • GetResponse is a solid option. It comes with many innovative functions (e.g. a webinar device), has exceptional automations as well as uses one of the most effective spam and also design testing tools we’ve ever used. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth overview with the best alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact hands down. If you would certainly like to enter the details, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM platform. Nonetheless, at $399/month, you ‘d be far better off taking a look at any one of these CRMs for small companies, which will certainly be much more budget-friendly. There are even plenty of outstanding cost-free CRMs to choose from.

Just how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small businesses. It safely stores your consumer information and also provides a protected way to handle your customers.

Constant Contact deliverability – is it any excellent?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat via their website, they are a device for tiny organizations. The problem, these days, is that there are plenty of various other e-mail tools providing even much more than Constant Contact, and also for a whole lot less cash. For the amount you pay with Constant Contact, you could find yourself making use of much a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplistic method (it just includes autoresponders).

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