Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact WordPress Newsletter

Constant Contact have actually been in the e-mail advertising game since 1995. Throughout that time, they’ve managed to become one of the most secondhand e-mail devices in the world, after Mailchimp.

One thing I noticed is that Constant Contact is extremely frequently the leading selection for many various other evaluation websites. Naturally, I am curious to see if our comprehensive evaluation produces the very same end result.

You could have checked out the Constant Contact testimonials used by customers online, also, and whilst they are rather favorable, they may not provide you the whole picture. Our review of Constant Contact is based upon a systematic technique and uses our sensible experience and knowledge of dozens of other basic and also sophisticated advertising automation tools.

What makes them unique is that they’ve included numerous functions for many years that few of their rivals sport, such as digital item downloads, occasion administration, appointment organizing as well as social campaigns. These all contribute to the diverse checklist of email alternatives readily available, in addition to automations and also repeating newsletters.

Constant Contact brag a marketplace with around 400 apps as well as combinations that deal with even the most specific niche of products. Yet in spite of these flashy numbers as well as functions, interest in Constant Contact seems to be on the decline, a minimum of according to Google Trends. If it’s still pertinent in the 21st century, Enough reason for us to take a better look at Constant Contact’s ins & outs as well as check.
Learn below!

Constant Contact Summary

Constant Contact is guided towards small businesses, yet their rates aren’t the most cost effective, particularly when you consider that their features simply aren’t that progressed. Plans begin with $9.99/ month, but this only allows for 500 customers, as well as rates rise rather sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full prices overview

Cons and pros


Is Constant Contact the ideal newsletter service for you?

Suggested if:

You run events:

Constant Contact is fairly unique hereof, being one of minority e-mail marketing tools to allow you to take care of occasion enrollments, invitations, and tickets . Keep in mind that this function includes its very own charges: 5.4% + $0.80 for each ticket offered or transaction carried out.

Not recommended if:

You need advanced automation:

Remarkably, for the premium it bills, Constant Contact doesn’t provide the most innovative automations. While they do supply activated projects, autoresponders and deserted cart projects (for Shopify just), you’ll discover that various other much less expensive tools use comparable levels of automation– MailerLite as well as Sendinblue.

Score information


Alleviate of Use

Usually it’s simple to navigate, though a little bit dull-looking. You can reach a lot of locations within a couple of clicks, though as they’ve added extra functionality, some things have become a little surprise, as an example, automations.

E-newsletter Creation


The editor is quickly, yet light on attributes, particularly in the styling department. Apart from that it’s simple to deal with.



This is really basic, just enabling you to insert basic greetings or get in touch with information. There is no if/then/else logic available.

Email kinds

Traditional, autoresponders, fundamental automations, recurring e-newsletters, A/B testing, event registrations, polls, studies and also discount coupons .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) templates to select from, with differing levels of quality (some are decent, while others look a little basic as well as outdated). You can also start from scratch, and make use of a useful feature called ‘Brand your email’ to auto-generate a design template based upon your internet site’s shades as well as logo design.

Email Marketing Automation

They use autoresponders as well as deserted cart campaigns for Shopify as well as WooCommerce. It also produces pre-defined get in touch with sectors based upon your consumers’ interactions with your on the internet shop (e.g. repeat, expired and also prospective clients). Automations based upon contact triggers (e.g. email opens up, clicks) are additionally readily available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not truly integrate problems as well as actions as you can in lots of other tools.

Checklist Management

You can develop sections from contact task, checklist subscription, contact information, tags, or ecommerce activity. You can likewise produce a sector from your get in touch with understandings and also tag get in touches with based upon call field standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no modification with the kind, and also it just offers a description box, standard area alternatives (which you can not contribute to) and then a checklist, or checklists, that individuals can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute too terribly, reaching one of the most preferred email suppliers (AOL, Gmail, Yahoo, and Outlook) most of the moment.

Reports and Analysis

Along with conventional open and also click records, spam, bounce and unsubscribe rates are likewise offered. You additionally obtain click heat maps, and also some useful overview reports such as open and also click trends, opens by gadget, % of calls involved, and many successful subject line. You can additionally contrast campaigns. Advanced tracking such as social tracking isn’t offered.


Here’s where it obtains a little bit hirsute. The device as well as the website are just readily available in English. You can select to alter some of the non-editable e-mail areas (e.g. footer and privacy plan message) to one of 10 languages offered, mainly European. Support as well as the knowledge base is readily available in 4 languages. A little complicated, but at the very least there’s some effort to sustain multilingual customers and target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t available, nonetheless, there is a attribute to examine the email for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s also a device that allows you to preview exactly how emails will certainly try to find particular recipients, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are put on short-term hold for 15 days, and afterwards resent. They are relocated into a suspended bounce category if it occurs once more. They have a ‘recommended for removal’ filter offered to view these, however don’t remove them immediately.


of course

Import/export offered although it’s not as uncomplicated as it could be– you need to initially make it possible for sophisticated e-mail permissions under Account Settings.

Storage readily available for data and also pictures


All strategies include limitless storage.

Pro Features



SPF as well as DKIM are sustained.

Very own Domain


Various degrees of account gain access to

of course

The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact provide a massive quantity of apps and also assimilations , nearly 400.

Landing Page Builder

of course

This is just readily available through their form builder, and it’s extremely fundamental. Instead, we ‘d recommend these free landing page contractors.

Customer Support

3.5/ 5.

There are numerous channels of assistance, consisting of real-time conversation, phone assistance, a knowledge base and also community-based assistance. I discovered that the conversation and also phone support weren’t always available, which was a little frustrating. When I had the ability to acquire conversation support, however, I did discover them to be useful and receptive . Bear in mind that you’ll require to employ order to cancel your subscription, which is pretty annoying.

Overall rating.

3.6/ 5.

For a basic email device, Constant Contact ticks most of the boxes. The main issue here, however, is that they’re asking a costs price for a sub-premium item.


As Constant Contact themselves state with their website, they are a device for small companies. And also, because of this, it’s worth reviewing them on these terms. As mentioned over, they most definitely have sufficient of the basics covered to satisfy most local business, and also if it were as simple as that then we would certainly suggest them much more highly.

The problem, nowadays, is that there are lots of various other email devices using a lot more than Constant Contact, and for a great deal less money. This consists of not just features, however additionally user experience. For the amount you pay with Constant Contact, you can locate on your own using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

As well as with recent improvements to automations and also reporting, as well as the enhancement of new attributes like a web site contractor, it does look like they’re making an effort to improve the product. Their lack of innovative features makes it difficult to recommend them over others at this cost point.

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly declare that there might be other passions at play there.

Try Constant Contact now completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplistic method (it just features autoresponders). They additionally provide durable records and also analysis devices. They are even more affordable than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one e-mail advertising and marketing devices on the marketplace. It’s offered in 6 languages as well as includes innovative automation options as well as a integrated CRM.
  • GetResponse is a solid choice. It comes with several innovative features (e.g. a webinar device), uses and also has exceptional automations one of the very best spam and design testing tools we’ve ever before used. That’s why Constant Contact fails when contrasted to GetResponse.

We have a comprehensive guide with the most effective alternatives to Constant Contact, check it out below. You can likewise try out our Smart Finder to see which e-newsletter service is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. At $399/month, you would certainly be much better off taking a appearance at any of these CRMs for small organizations, which will certainly be much much more inexpensive. There are even plenty of exceptional complimentary CRMs to select from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to cancel your account. Below is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail marketing software program for small companies. It safely shops your customer data and also supplies a secure method to handle your subscribers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are regularly excellent in our bi-annual deliverability tests.

In spite of these showy numbers and also features, rate of interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for tiny services. The problem, these days, is that there are plenty of other email devices offering also extra than Constant Contact, and for a whole lot less money. For the amount you pay with Constant Contact, you could discover yourself making use of much extra powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simplified technique (it just includes autoresponders).

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