Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Workflows

Constant Contact have remained in the e-mail advertising game given that 1995. During that time, they’ve managed to become one of one of the most previously owned email tools on the planet, after Mailchimp.

One point I noticed is that Constant Contact is very usually the leading choice for lots of various other testimonial web sites. Naturally, I am curious to see if our thorough evaluation generates the very same end result.

You may have looked into the Constant Contact testimonials supplied by customers online, too, and also whilst they are quite favorable, they may not offer you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach and also uses our functional experience as well as knowledge of dozens of other basic and also sophisticated advertising automation devices.

What makes them special is that they’ve included a number of features for many years that few of their rivals sport, such as electronic item downloads, event management, consultation organizing and also social campaigns. These all contribute to the diverse list of email options readily available, in addition to automations as well as reoccuring newsletters.

Constant Contact boast a market with around 400 apps as well as assimilations that deal with even one of the most particular niche of items. Regardless of these flashy numbers and features, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient factor for us to take a better look at Constant Contact’s outs & ins and examine if it’s still appropriate in the 21st century.
Discover below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their rates aren’t one of the most cost effective, particularly when you consider that their features just aren’t that progressed. Plans start from $9.99/ month, but this just enables 500 subscribers, and rates increase rather sharply after that.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our full pricing overview

Cons and pros


Is Constant Contact the right newsletter solution for you?

Recommended if:

You run events:

Constant Contact is quite distinct in this regard, being just one of minority e-mail marketing devices to permit you to take care of occasion tickets, invitations, as well as enrollments . Keep in mind that this feature features its own fees: 5.4% + $0.80 for each and every ticket sold or deal conducted.

Not recommended if:

You require advanced automation:

Remarkably, for the costs it bills, Constant Contact does not use one of the most innovative automations. While they do provide triggered campaigns, autoresponders and also deserted cart campaigns (for Shopify just), you’ll find that various other much less costly devices supply comparable levels of automation– MailerLite and Sendinblue.

Ranking details


Alleviate of Use

Generally it’s very easy to browse, though a little bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included extra performance, some things have ended up being a little concealed, for instance, automations.

Newsletter Creation


The editor is quickly, however light on functions, specifically in the styling department. Besides that it’s simple to work with.



This is really fundamental, only allowing you to put basic greetings or call information. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, standard automations, recurring e-newsletters, A/B screening, event enrollments, polls, promo codes as well as studies .

Selection as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) design templates to select from, with differing degrees of high quality (some are decent, while others look a little basic and also outdated). You can likewise go back to square one, and use a useful function called ‘Brand your email’ to auto-generate a design template based on your internet site’s colors and also logo.

Email Marketing Automation

It also generates pre-defined call segments based on your consumers’ communications with your on-line shop (e.g. repeat, lapsed and also potential customers). Automations based on get in touch with triggers (e.g. e-mail opens up, clicks) are likewise available.

List Management

You can produce sections from call activity, listing membership, call details, tags, or ecommerce task. You can likewise develop a segment from your contact insights and tag get in touches with based upon contact area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no personalization with the form, as well as it simply offers a description box, fundamental field options (which you can’t add to) and after that a listing, or listings, that individuals can examine to be contributed to.


As you can see in our deliverability tests, Constant Contact does not carry out as well terribly, getting to one of the most prominent email companies (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records as well as Analysis

In addition to standard open and click reports, spam, bounce and also unsubscribe prices are additionally offered. You likewise obtain click heat maps, and also some valuable overview reports such as open and click patterns, opens by tool, % of calls involved, as well as the majority of successful subject line. You can additionally contrast projects. Progressed tracking such as social tracking isn’t readily available.


Right here’s where it obtains a little bit unshaven. The device and also the site are just readily available in English. You can select to transform several of the non-editable email areas (e.g. footer and also personal privacy policy message) to one of 10 languages offered, mostly European. Support as well as the knowledge base is available in 4 languages. A little complex, but at least there’s some initiative to sustain multilingual users and also audiences.

More Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a attribute to examine the e-mail for errors (missing links, placeholder text that hasn’t been upgraded, etc). There’s also a device that permits you to preview how emails will try to find specific receivers, although this didn’t seem to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and afterwards resent. If it takes place once again, they are relocated into a suspended bounce category. They have a ‘ advised for elimination’ filter offered to view these, yet don’t remove them immediately.


of course

Import/export available although it’s not as simple as it could be– you need to first enable sophisticated e-mail authorizations under Account Settings.

Storage readily available for data as well as images


All plans come with unlimited storage space.

Pro Features


of course

SPF and also DKIM are supported.

Own Domain


Different levels of account access


The Account Owner can likewise designate roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact provide a enormous amount of apps and also combinations , nearly 400.

Touchdown Page Builder


This is only offered by means of their type home builder, and also it’s very standard. Instead, we would certainly suggest these free landing page builders.

Customer Support

3.5/ 5.

There are several networks of support, including online chat, phone support, a understanding base and also community-based assistance. I located that the conversation and phone assistance weren’t always available, which was a little frustrating.

Overall ranking.

3.6/ 5.

For a basic email device, Constant Contact ticks the majority of the boxes. The primary problem below, however, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate through their website, they are a device for small businesses. And also, therefore, it’s worth reviewing them on these terms. As stated over, they absolutely have enough of the basics covered to please most local business, as well as if it were as basic as that then we ‘d suggest them more very.

The problem, nowadays, is that there are lots of various other email tools using a lot more than Constant Contact, and also for a whole lot less money. This consists of not only features, but additionally individual experience. For the amount you pay with Constant Contact, you might locate on your own using much a lot more powerful devices such as ActiveCampaign and also GetResponse.

And with current improvements to automations as well as coverage, as well as the enhancement of brand-new functions like a internet site building contractor, it does look like they’re making an effort to boost the item. Their absence of advanced features makes it tough to suggest them over others at this rate point.

So, there you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would strongly assert that there might be various other interests at play there.

Attempt Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplified approach (it only includes autoresponders). They likewise use robust records and analysis devices. In addition to that, they are also less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising tools on the marketplace. It’s offered in 6 languages and also comes with sophisticated automation alternatives as well as a integrated CRM.
  • GetResponse is a solid alternative. It comes with many sophisticated functions (e.g. a webinar tool), has exceptional automations and supplies one of the best spam as well as style screening devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the very best options to Constant Contact, check it out below. You can additionally try out our Smart Finder to see which newsletter service is best fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you ‘d such as to enter into the information, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be better off having a look at any of these CRMs for small businesses, which will certainly be far more budget-friendly. There are even plenty of outstanding totally free CRMs to select from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to terminate your account. Below is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising and marketing software application for small companies. It safely shops your client data and supplies a safe and secure way to manage your clients.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability tests.

In spite of these flashy numbers and also functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for tiny organizations. The problem, these days, is that there are lots of other email devices supplying even much more than Constant Contact, and for a lot less cash. For the amount you pay with Constant Contact, you could locate yourself making use of a lot extra effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can not be compared to Constant Contact’s simplified strategy (it just includes autoresponders).

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