Constant Contact - Create Email Marketing Campaigns Like a Pro

Constant Contact Yield Optimizer

Constant Contact have remained in the e-mail advertising and marketing video game considering that 1995. During that time, they’ve managed to turn into one of one of the most secondhand email devices on the planet, after Mailchimp.

One point I discovered is that Constant Contact is very usually the top option for several various other testimonial websites. Naturally, I wonder to see if our thorough analysis creates the exact same result.

You could have taken a look at the Constant Contact reviews provided by users online, too, and also whilst they are rather favorable, they may not give you the whole picture. Our review of Constant Contact is based on a systematic technique and also uses our practical experience and understanding of lots of other straightforward and advanced marketing automation devices.

What makes them unique is that they’ve added numerous functions for many years that few of their competitors sporting activity, such as digital product downloads, occasion administration, consultation scheduling and also social projects. These all contribute to the varied list of email options readily available, along with automations and also reoccuring newsletters.

Constant Contact boast a industry with around 400 applications as well as integrations that accommodate even the most particular niche of products. Yet regardless of these showy numbers and also features, interest in Constant Contact appears to be on the decline, a minimum of according to Google Trends. If it’s still appropriate in the 21st century, Enough reason for us to take a closer look at Constant Contact’s outs & ins as well as check.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their prices aren’t one of the most budget friendly, especially when you think about that their features simply aren’t that advanced. Plans start from $9.99/ month, yet this just allows for 500 clients, and also costs increase quite sharply afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s plans in our complete pricing overview

Cons and pros


Is Constant Contact the ideal e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly unique in this regard, being just one of the few email advertising devices to permit you to take care of event registrations, tickets, and also invitations . Bear in mind that this feature includes its very own charges: 5.4% + $0.80 for each ticket sold or transaction conducted.

Not suggested if:

You need advanced automation:

Surprisingly, for the premium it charges, Constant Contact doesn’t offer the most advanced automations. While they do supply caused projects, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that more affordable tools provide comparable degrees of automation– MailerLite as well as Sendinblue, for instance.

Score details


Relieve of Use

Usually it’s very easy to navigate, though a bit dull-looking. You can get to most locations within a couple of clicks, though as they’ve added extra functionality, some things have come to be a little covert, for instance, automations.

E-newsletter Creation


The editor is quickly, but light on functions, particularly in the styling department. Apart from that it’s easy to deal with.



This is extremely fundamental, only enabling you to insert simple introductions or get in touch with details. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B screening, occasion enrollments, surveys, studies as well as coupons .

Selection as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) themes to pick from, with varying levels of top quality (some are good, while others look a little fundamental and also dated). You can also go back to square one, and also make use of a handy feature called ‘Brand your e-mail’ to auto-generate a theme based on your website’s colors and logo design.

Email Marketing Automation

They supply autoresponders as well as abandoned cart advocate Shopify and also WooCommerce. It additionally generates pre-defined get in touch with segments based on your consumers’ interactions with your online shop (e.g. repeat, lapsed and possible consumers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are also readily available. It’s worth noting that the automations aren’t the most flexible, as you can not actually integrate problems and also activities as you can in several various other devices.

Checklist Management

You can develop sectors from call task, list subscription, call information, tags, or ecommerce activity. You can additionally develop a sector from your get in touch with insights and tag calls based on contact area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the kind, as well as it just supplies a description box, basic area alternatives (which you can’t add to) and then a listing, or checklists, that individuals can inspect to be contributed to.


As you can see in our deliverability tests, Constant Contact does not perform also severely, reaching one of the most preferred e-mail providers (AOL, Gmail, Yahoo, and Outlook) the majority of the moment.

Records and Analysis

In enhancement to standard open and click reports, spam, bounce and also unsubscribe rates are additionally offered. You likewise obtain click warmth maps, as well as some valuable review records such as open as well as click trends, opens up by tool, % of contacts engaged, and also a lot of effective subject line.


Right here’s where it gets a bit hairy. The tool and the site are only available in English. You can select to change several of the non-editable email sections (e.g. footer and personal privacy policy message) to one of 10 languages available, mostly European. Assistance and the data base is readily available in 4 languages. Somewhat confusing, however at the very least there’s some effort to sustain multilingual individuals and also audiences.

More Features

Spam- as well as Design-Testing

Spam screening isn’t offered, nonetheless, there is a function to examine the e-mail for mistakes (missing web links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a tool that enables you to sneak peek how e-mails will try to find particular recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Bounce Management

of course

Soft bounces are positioned on temporary hold for 15 days, and afterwards resent. If it happens again, they are moved right into a suspended bounce group. They have actually a ‘ advised for removal’ filter available to see these, but do not remove them instantly.


of course

Import/export readily available although it’s not as straightforward as maybe– you need to first enable advanced e-mail authorizations under Account Settings.

Storage offered for pictures and also data


All strategies feature unrestricted storage space.

Pro Features


of course

SPF and DKIM are supported.

Own Domain


Various levels of account gain access to


The Account Owner can likewise appoint roles to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a large quantity of apps and also combinations , almost 400.

Touchdown Page Builder

of course

This is just offered through their form building contractor, as well as it’s really standard. Rather, we ‘d recommend these free landing web page home builders.

Customer Support

3.5/ 5.

There are several channels of assistance, consisting of real-time conversation, phone assistance, a understanding base as well as community-based assistance. I found that the chat and also phone assistance weren’t constantly offered, which was a little discouraging.

Total rating.

3.6/ 5.

For a standard email tool, Constant Contact ticks a lot of the boxes. The primary issue here, however, is that they’re asking a costs rate for a sub-premium item.

Final thought.

As Constant Contact themselves restate with their website, they are a tool for local business. And also, because of this, it’s worth examining them on these terms. As discussed above, they definitely have sufficient of the basics covered to please most local business, and if it were as simple as that after that we ‘d recommend them extra highly.

The issue, these days, is that there are lots of various other e-mail tools providing much more than Constant Contact, and also for a whole lot less cash. This consists of not just includes, yet also customer experience. Actually, for the quantity you pay with Constant Contact, you might find yourself making use of far more effective devices such as ActiveCampaign and also GetResponse.

They do pick up points for their suitable deliverability prices, integrations ( specifically social media sites assimilations), as well as for enabling different access degrees for different individuals. And with current improvements to automations as well as coverage, and also the addition of brand-new features like a internet site contractor, it does look like they’re making an initiative to improve the item. Yet their lack of advanced features makes it tough to recommend them over others at this price point. (You’ll see we do not provide them as a excellent Mailchimp choice, either.).

So, there you have it: the following time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would boldly claim that there may be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most advanced automation systems we’ve ever attempted, as well as it can’t be compared to Constant Contact’s simplistic strategy (it just includes autoresponders). They also supply durable records and also analysis devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages and comes with innovative automation choices and also a built-in CRM.
  • GetResponse is a strong choice. It includes several innovative features (e.g. a webinar tool), uses as well as has exceptional automations among the most effective spam and also design screening devices we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a thorough overview with the very best choices to Constant Contact, check it out right here. You can additionally check out our Smart Finder to see which newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a appearance at our Mailchimp vs Constant Contact contrast if you ‘d such as to get right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be a lot better off taking a appearance at any of these CRMs for little services, which will be far more cost effective. There are also a lot of outstanding cost-free CRMs to select from.

Just how can I cancel my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within company hrs Eastern time in order to cancel your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official email marketing software application for local business. It safely shops your customer information and provides a protected means to manage your customers.

Constant Contact deliverability – is it any good?

Constant Contact’s deliverability prices are constantly good in our bi-annual deliverability tests.

In spite of these flashy numbers as well as attributes, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state via their website, they are a device for tiny businesses. The issue, these days, is that there are lots of various other email devices supplying also more than Constant Contact, as well as for a lot less money. For the quantity you pay with Constant Contact, you might locate yourself making use of much a lot more powerful devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders).

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