Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the email advertising video game considering that 1995. Throughout that time, they’ve managed to turn into one of the most previously owned e-mail devices worldwide, after Mailchimp.

One thing I observed is that Constant Contact is extremely commonly the leading selection for lots of other testimonial sites. Normally, I wonder to see if our detailed evaluation produces the same result.

You could have looked into the Constant Contact evaluations provided by individuals online, as well, and whilst they are rather positive, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical approach and also utilizes our functional experience as well as understanding of dozens of other easy and also innovative advertising and marketing automation devices.

What makes them unique is that they’ve included a number of attributes over the years that few of their rivals sporting activity, such as electronic item downloads, event administration, visit organizing and social campaigns. These all include in the varied list of email alternatives readily available, along with automations and repeating e-newsletters.

Constant Contact brag a market with around 400 applications and combinations that satisfy also one of the most niche of items. Yet in spite of these flashy numbers and functions, interest in Constant Contact appears to be on the decline, at least according to Google Trends. Sufficient reason for us to take a closer take a look at Constant Contact’s ins & outs and also inspect if it’s still appropriate in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their prices aren’t one of the most budget-friendly, especially when you consider that their attributes just aren’t that progressed. Plans start from $9.99/ month, but this only enables 500 subscribers, and prices increase quite sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full rates overview

Pros and Cons


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is quite one-of-a-kind hereof, being one of the few email advertising devices to enable you to manage occasion tickets, invitations, and also enrollments . Remember that this attribute includes its own costs: 5.4% + $0.80 for each ticket offered or transaction performed.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer the most sophisticated automations. While they do supply activated projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll find that other much less costly tools supply similar levels of automation– MailerLite as well as Sendinblue.

Ranking details


Relieve of Use

Generally it’s simple to navigate, though a bit dull-looking. You can get to a lot of locations within a couple of clicks, though as they’ve included a lot more functionality, some things have actually come to be a little covert, for example, automations.

Newsletter Creation


The editor is quick, but light on attributes, especially in the designing department. Apart from that it’s very easy to collaborate with.



This is really standard, just enabling you to insert easy introductions or call information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, basic automations, reoccuring newsletters, A/B screening, occasion enrollments, studies, discount coupons and also surveys .

Choice and Flexibility of Template Designs

Not negative. You can likewise begin from scratch, and use a useful attribute called ‘Brand your email’ to auto-generate a theme based on your website’s shades as well as logo design.

Email Marketing Automation

They supply autoresponders and also deserted cart campaigns for Shopify and WooCommerce. It additionally produces pre-defined call sections based on your customers’ interactions with your on-line store (e.g. repeat, expired as well as prospective clients). Automations based on get in touch with triggers (e.g. e-mail opens, clicks) are additionally available. It’s worth keeping in mind that the automations aren’t one of the most versatile, as you can not actually combine problems and actions as you can in lots of various other devices.

Checklist Management

You can develop sectors from get in touch with task, checklist membership, call details, tags, or ecommerce task. You can additionally produce a sector from your call insights and tag calls based on get in touch with area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, and it merely uses a description box, standard area choices (which you can not add to) and after that a checklist, or lists, that people can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not carry out as well severely, getting to one of the most preferred e-mail service providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and also Analysis

In addition to typical open and also click reports, spam, bounce as well as unsubscribe rates are additionally available. You also obtain click warm maps, and also some valuable summary reports such as open and click trends, opens up by gadget, % of contacts engaged, and also most successful subject line.


Here’s where it obtains a little bit hirsute. The device and also the website are only available in English. You can pick to transform some of the non-editable email areas (e.g. footer and personal privacy policy text) to one of 10 languages readily available, primarily European. Support and also the knowledge base is readily available in 4 languages. Slightly confusing, yet at least there’s some effort to support multilingual users and also target markets.

More Features

Spam- and also Design-Testing

Spam testing isn’t readily available, nonetheless, there is a attribute to examine the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, etc). There’s likewise a device that enables you to preview exactly how emails will seek specific receivers, although this didn’t seem to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are put on short-lived hold for 15 days, and then feel bitter. They are relocated into a put on hold bounce classification if it takes place again. They have a ‘ suggested for elimination’ filter readily available to see these, yet don’t remove them automatically.


of course

Import/export available although it’s not as straightforward as it could be– you need to first make it possible for advanced e-mail consents under Account Settings.

Storage space readily available for photos as well as data


All plans come with endless storage space.

Pro Features


of course

SPF as well as DKIM are sustained.

Own Domain


Various levels of account access

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a enormous amount of assimilations as well as apps , virtually 400.

Landing Page Builder

of course

This is only available via their type builder, as well as it’s really basic. Instead, we would certainly recommend these free landing web page contractors.

Customer Support

3.5/ 5.

There are several channels of assistance, including real-time chat, phone assistance, a knowledge base as well as community-based assistance. However, I located that the chat and phone assistance weren’t constantly available, which was a little discouraging. When I had the ability to get hold of conversation assistance, nonetheless, I did discover them to be valuable and also receptive . Keep in mind that you’ll require to call in order to cancel your subscription, which is pretty aggravating.

Overall rating.

3.6/ 5.

For a fundamental e-mail tool, Constant Contact ticks the majority of the boxes. The main concern right here, though, is that they’re asking a costs cost for a sub-premium product.


As Constant Contact themselves state with their website, they are a tool for local business. And, as such, it’s worth evaluating them on these terms. As mentioned over, they most definitely have enough of the essentials covered to satisfy most local business, and also if it were as simple as that after that we would certainly advise them more extremely.

The issue, nowadays, is that there are lots of other e-mail devices offering a lot more than Constant Contact, and also for a great deal much less cash. This includes not only includes, however also customer experience. Actually, for the amount you pay with Constant Contact, you could find yourself making use of a lot more powerful tools such as ActiveCampaign and GetResponse.

They do grab points for their decent deliverability rates, assimilations (particularly social networks combinations), as well as for permitting different gain access to degrees for different users. And with recent enhancements to automations and coverage, and also the enhancement of brand-new functions like a site contractor, it does appear like they’re making an effort to enhance the product. Yet their absence of advanced functions makes it difficult to advise them over others at this rate factor. (You’ll see we do not provide them as a good Mailchimp choice, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would boldly claim that there might be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and it can’t be contrasted to Constant Contact’s simple method (it just features autoresponders). They also offer robust reports and analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is one of the cheapest all-in-one e-mail marketing tools on the market. It’s readily available in 6 languages as well as comes with sophisticated automation options and a built-in CRM.
  • GetResponse is a strong alternative. It comes with many advanced attributes (e.g. a webinar device), has exceptional automations and supplies one of the best spam as well as layout testing devices we’ve ever made use of. When compared to GetResponse, that’s why Constant Contact falls short.

We have a detailed guide with the very best options to Constant Contact, check it out below. You can likewise experiment with our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get into the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, offers an all-in-one CRM system. Nevertheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small businesses, which will be far more affordable. There are even plenty of outstanding cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to terminate your account. Right here is the number for the US and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software for local business. It securely stores your customer information and also provides a secure means to manage your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability prices are continually excellent in our bi-annual deliverability examinations.

Despite these fancy numbers as well as functions, interest in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small organizations. The concern, these days, is that there are plenty of various other email tools using even more than Constant Contact, as well as for a whole lot much less money. For the amount you pay with Constant Contact, you might discover yourself using much a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, as well as it can not be contrasted to Constant Contact’s simple approach (it only includes autoresponders).

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