Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the e-mail advertising game given that 1995. During that time, they’ve taken care of to become one of the most pre-owned e-mail devices in the world, after Mailchimp.

One point I noticed is that Constant Contact is very often the leading option for several various other testimonial sites. Naturally, I wonder to see if our detailed analysis creates the same result.

You might have looked into the Constant Contact reviews supplied by customers online, too, and whilst they are rather positive, they may not offer you the whole picture. Our evaluation of Constant Contact is based upon a methodical approach and uses our useful experience and knowledge of loads of other basic as well as sophisticated advertising and marketing automation tools.

What makes them special is that they’ve included numerous functions throughout the years that few of their rivals sport, such as electronic product downloads, occasion management, visit organizing as well as social projects. These all include in the diverse listing of e-mail alternatives available, in addition to automations and also repeating newsletters.

Constant Contact boast a industry with around 400 applications and also assimilations that deal with even one of the most specific niche of products. Despite these flashy numbers and also functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a more detailed look at Constant Contact’s outs & ins and examine.
Discover below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their costs aren’t the most inexpensive, particularly when you take into consideration that their functions simply aren’t that progressed. Plans start from $9.99/ month, yet this only permits 500 subscribers, and costs rise rather dramatically after that.

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Constant Contact screenshots

Constant Contact Pricing

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> Find out even more about Constant Contact’s plans in our complete rates overview

Pros and Cons


Is Constant Contact the right newsletter solution for you?

Advised if:

You run events:

Constant Contact is fairly distinct hereof, being one of minority e-mail marketing tools to enable you to take care of occasion tickets, registrations, as well as invites . Keep in mind that this feature includes its very own fees: 5.4% + $0.80 for every ticket marketed or deal carried out.

Not suggested if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t use one of the most sophisticated automations. While they do supply set off projects, autoresponders and abandoned cart projects (for Shopify only), you’ll find that more affordable tools offer comparable degrees of automation– MailerLite as well as Sendinblue, for example.

Rating information


Alleviate of Use

Usually it’s easy to browse, though a bit dull-looking. You can get to most places within a couple of clicks, though as they’ve added much more functionality, some points have come to be a little surprise, as an example, automations.

E-newsletter Creation


The editor is quickly, however light on features, specifically in the styling division. Aside from that it’s easy to deal with.



This is very standard, only permitting you to put straightforward introductions or contact information. There is no if/then/else logic offered.

Email kinds

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B screening, occasion enrollments, promo codes, polls as well as studies .

Option and also Flexibility of Template Designs

Not poor. You can additionally start from scratch, and utilize a useful feature called ‘Brand your email’ to auto-generate a layout based on your site’s colors as well as logo design.

Email Marketing Automation

They offer autoresponders and abandoned cart advocate Shopify and WooCommerce. It additionally produces pre-defined get in touch with segments based upon your clients’ communications with your online shop (e.g. repeat, expired and also possible consumers). Automations based upon get in touch with triggers (e.g. email opens, clicks) are additionally offered. It’s worth noting that the automations aren’t the most versatile, as you can not really integrate problems and activities as you can in lots of other tools.

Listing Management

You can create sectors from call activity, list membership, call details, tags, or ecommerce activity. You can likewise develop a section from your contact understandings and also tag get in touches with based on get in touch with area standards.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and it just provides a summary box, basic area alternatives (which you can not include in) and after that a checklist, or listings, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not carry out too severely, reaching the most prominent e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Reports as well as Analysis

Along with standard open as well as click records, spam, bounce as well as unsubscribe rates are likewise readily available. You additionally get click heat maps, as well as some beneficial overview records such as open as well as click fads, opens by device, % of contacts involved, and a lot of successful subject line. You can likewise compare campaigns. However, advanced tracking such as social tracking isn’t available.


Below’s where it obtains a little bit hirsute. The website and also the device are only available in English. You can select to change several of the non-editable e-mail sections (e.g. footer as well as personal privacy plan text) to one of 10 languages available, primarily European. Support as well as the knowledge base is readily available in 4 languages. Slightly confusing, however at least there’s some effort to sustain multilingual individuals and also target markets.

More Features

Spam- and also Design-Testing

Spam screening isn’t readily available, nonetheless, there is a attribute to inspect the e-mail for errors ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s likewise a device that allows you to sneak peek how e-mails will certainly try to find certain recipients, although this didn’t seem to function when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management

of course

Soft bounces are put on short-term hold for 15 days, and then feel bitter. If it happens once more, they are moved into a suspended bounce category. They have a ‘ suggested for removal’ filter offered to check out these, yet do not remove them instantly.


of course

Import/export readily available although it’s not as straightforward as maybe– you need to first enable innovative e-mail permissions under Account Settings.

Storage space available for information and also pictures


All plans come with endless storage.

Pro Features


of course

SPF as well as DKIM are sustained.

Very own Domain


Different levels of account accessibility


The Account Owner can additionally appoint duties to be either an Account Manager or a Campaign Creator.



Constant Contact use a substantial quantity of assimilations as well as apps , nearly 400.

Landing Page Builder

of course

This is only readily available via their kind builder, and also it’s extremely basic. Rather, we ‘d suggest these free landing web page home builders.

Consumer Support

3.5/ 5.

There are numerous channels of assistance, including online conversation, phone support, a data base as well as community-based support. Nevertheless, I discovered that the chat and phone assistance weren’t constantly available, which was a little aggravating. When I had the ability to get hold of conversation support, however, I did discover them to be responsive and beneficial . Keep in mind that you’ll require to hire order to terminate your subscription, which is pretty aggravating.

Total ranking.

3.6/ 5.

For a fundamental email device, Constant Contact ticks the majority of packages. The main issue below, however, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves state with their website, they are a tool for small businesses. And, therefore, it’s worth assessing them on these terms. As discussed above, they definitely have enough of the basics covered to please most small companies, and also if it were as simple as that then we ‘d suggest them extra very.

The problem, nowadays, is that there are plenty of other email tools providing even more than Constant Contact, and also for a whole lot less money. This consists of not only includes, but likewise individual experience. For the amount you pay with Constant Contact, you could discover yourself using a lot more effective tools such as ActiveCampaign and GetResponse.

And with current enhancements to automations and also reporting, and the addition of brand-new functions like a website contractor, it does look like they’re making an effort to enhance the item. Their absence of innovative features makes it tough to suggest them over others at this price factor.

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the internet, I would boldly claim that there could be other rate of interests at play there.

Attempt Constant Contact currently completely free for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most advanced automation systems we’ve ever before tried, and it can’t be compared to Constant Contact’s simplified method (it just features autoresponders). They additionally provide robust records and also evaluation tools. On top of that, they are even cheaper than Constant Contact.
  • Sendinblue is just one of the most inexpensive all-in-one email advertising and marketing devices on the marketplace. It’s offered in 6 languages and also features innovative automation options as well as a built-in CRM.
  • GetResponse is a strong option. It includes numerous innovative functions (e.g. a webinar device), uses as well as has excellent automations one of the very best spam as well as style testing devices we’ve ever made use of. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the most effective options to Constant Contact, check it out below. You can also experiment with our Smart Finder to see which newsletter solution is best matched to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly like to enter into the details, take a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, supplies an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be far better off taking a look at any of these CRMs for small companies, which will be even more inexpensive. There are also a lot of outstanding cost-free CRMs to choose from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email advertising software program for small businesses. It securely shops your customer data and offers a protected method to manage your customers.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are regularly good in our bi-annual deliverability examinations.

Despite these showy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for small services. The issue, these days, is that there are lots of other e-mail devices offering also a lot more than Constant Contact, and also for a whole lot less money. For the quantity you pay with Constant Contact, you might locate yourself utilizing much more effective tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before attempted, and it can not be compared to Constant Contact’s simple technique (it only includes autoresponders).

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