Constant Contact - Create Email Marketing Campaigns Like a Pro

Divi Setup Constant Contact

Constant Contact have remained in the e-mail marketing video game because 1995. Throughout that time, they’ve taken care of to become one of one of the most pre-owned e-mail tools in the world, after Mailchimp.

Something I noticed is that Constant Contact is extremely frequently the top choice for lots of other review sites. Normally, I am curious to see if our comprehensive analysis produces the exact same result.

You could have had a look at the Constant Contact testimonials used by customers online, too, and whilst they are rather positive, they might not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic technique and also uses our sensible experience and also knowledge of dozens of various other easy and sophisticated marketing automation devices.

What makes them special is that they’ve included a number of attributes for many years that few of their competitors sport, such as digital product downloads, occasion administration, consultation organizing and social campaigns. These all contribute to the diverse list of e-mail choices readily available, along with automations and persisting e-newsletters.

Constant Contact boast a market with around 400 apps as well as assimilations that accommodate even one of the most particular niche of products. In spite of these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. Enough reason for us to take a closer check out Constant Contact’s ins & outs and also inspect if it’s still relevant in the 21st century.
Learn below!

Constant Contact Summary

Constant Contact is guided towards local business, however their rates aren’t one of the most budget friendly, specifically when you take into consideration that their features simply aren’t that advanced. Plans start from $9.99/ month, but this only allows for 500 clients, and also prices increase rather sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our full pricing guide

Cons as well as pros

PROS CONS

Is Constant Contact the appropriate e-newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is quite unique in this regard, being one of the few e-mail advertising and marketing tools to permit you to manage event tickets, invites, as well as enrollments . Remember that this feature includes its own fees: 5.4% + $0.80 for each ticket offered or deal conducted.

Not suggested if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact does not provide the most sophisticated automations. While they do provide set off projects, autoresponders and deserted cart projects (for Shopify only), you’ll locate that various other much more affordable tools use similar levels of automation– MailerLite and also Sendinblue.

Rating information

CRITERION RATING COMMENTS

Ease of Use

Normally it’s very easy to browse, though a little bit dull-looking. You can reach the majority of areas within a number of clicks, though as they’ve included more capability, some points have actually ended up being a little hidden, for instance, automations.

Newsletter Creation

Editor

The editor is quick, but light on functions, specifically in the designing department. Apart from that it’s very easy to work with.

Personalization

yes

This is extremely basic, only allowing you to place simple introductions or contact information. There is no if/then/else logic available.

Email types

Traditional, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, event enrollments, polls, surveys and also coupons .

Choice as well as Flexibility of Template Designs

Not bad. There are around 200 (!) templates to select from, with differing levels of top quality (some are respectable, while others look a little basic and outdated). You can additionally go back to square one, and also make use of a handy function called ‘Brand your email’ to auto-generate a layout based upon your internet site’s shades and logo design.

Email Marketing Automation

It additionally generates pre-defined call sections based on your consumers’ interactions with your on the internet shop (e.g. repeat, lapsed and also prospective clients). Automations based on call triggers (e.g. e-mail opens, clicks) are additionally offered.

Checklist Management

You can produce segments from get in touch with activity, checklist membership, call information, tags, or ecommerce activity. You can also produce a segment from your contact insights as well as tag calls based upon contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the kind, and also it merely supplies a summary box, standard area choices (which you can’t contribute to) and after that a checklist, or checklists, that individuals can inspect to be added to.

Deliverability

As you can see in our deliverability tests, Constant Contact does not do also severely, getting to the most prominent e-mail suppliers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records as well as Analysis

In enhancement to standard open and also click records, spam, bounce as well as unsubscribe rates are also available. You also obtain click heat maps, and also some valuable introduction records such as open and click fads, opens by gadget, % of get in touches with involved, and the majority of effective subject line.

Languages

Here’s where it obtains a bit hirsute. The site and also the tool are just offered in English. You can pick to change several of the non-editable email sections (e.g. footer and personal privacy policy text) to one of 10 languages available, mainly European. Assistance as well as the knowledge base is readily available in 4 languages. Somewhat confusing, but a minimum of there’s some initiative to sustain multilingual users and also audiences.

Further Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a attribute to inspect the e-mail for errors ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s additionally a device that permits you to preview just how e-mails will seek specific recipients, although this didn’t appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management

indeed

Soft bounces are positioned on momentary hold for 15 days, and afterwards resent. They are relocated right into a suspended bounce group if it takes place once again. They have a ‘recommended for removal’ filter offered to watch these, however don’t eliminate them automatically.

Blocklist

indeed

Import/export offered although it’s not as uncomplicated as maybe– you need to first enable advanced email permissions under Account Settings.

Storage space available for images as well as data

Limitless

All strategies come with endless storage space.

Pro Features

Verification

of course

SPF and DKIM are supported.

Own Domain

no

Various degrees of account accessibility

indeed

The Account Owner can also designate functions to be either an Account Manager or a Campaign Creator.

Integrations

yes

Constant Contact provide a large quantity of assimilations and also applications , practically 400.

Touchdown Page Builder

indeed

This is only available by means of their form building contractor, and also it’s extremely basic. Rather, we would certainly recommend these free landing page home builders.

Customer Support

3.5/ 5.

There are several networks of assistance, including live conversation, phone support, a expertise base and also community-based support. I located that the conversation and also phone support weren’t always offered, which was a little aggravating.

Total rating.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of packages. The main issue here, however, is that they’re asking a premium price for a sub-premium product.

Final thought.

As Constant Contact themselves state via their site, they are a device for small companies. And, thus, it’s worth evaluating them on these terms. As stated above, they definitely have sufficient of the essentials covered to please most small businesses, as well as if it were as simple as that after that we would certainly advise them extra extremely.

The concern, nowadays, is that there are a lot of various other e-mail devices providing even more than Constant Contact, as well as for a whole lot less money. This consists of not just includes, however additionally customer experience. In fact, for the amount you pay with Constant Contact, you could find yourself using far more effective tools such as ActiveCampaign as well as GetResponse.

They do get points for their respectable deliverability prices, integrations ( especially social media combinations), and for permitting different access levels for different users. As well as with current enhancements to automations as well as coverage, and the enhancement of brand-new functions like a internet site builder, it does look like they’re making an initiative to enhance the product. Their lack of advanced functions makes it difficult to advise them over others at this cost point. (You’ll see we don’t provide them as a good Mailchimp alternative, either.).

So, there you have it: the following time you see Constant Contact as the number 1 ranked solution anywhere around the internet, I would frankly declare that there could be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.

ActiveCampaign.

# 1.

Sendinblue review.

Sendinblue.

# 2.

GetResponse.

GetResponse.

# 3.

  • ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and it can not be contrasted to Constant Contact’s simplified approach (it just features autoresponders). They likewise use durable records and also evaluation tools. They are even less costly than Constant Contact.
  • Sendinblue is among the most inexpensive all-in-one e-mail advertising and marketing tools on the market. It’s available in 6 languages as well as comes with innovative automation choices and also a built-in CRM.
  • GetResponse is a solid alternative. It comes with numerous innovative attributes (e.g. a webinar tool), provides as well as has exceptional automations one of the best spam and also layout testing devices we’ve ever before utilized. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the very best alternatives to Constant Contact, check it out right here. You can also check out our Smart Finder to see which newsletter service is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly like to get into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off having a look at any one of these CRMs for small businesses, which will be much more cost effective. There are even plenty of excellent free CRMs to pick from.

How can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within company hours Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising and marketing software application for small companies. It securely stores your customer data and also supplies a safe and secure means to manage your clients.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability tests.

In spite of these fancy numbers as well as features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate through their website, they are a tool for tiny services. The issue, these days, is that there are lots of other email tools providing also more than Constant Contact, as well as for a great deal less cash. For the amount you pay with Constant Contact, you can discover yourself utilizing much more effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can’t be compared to Constant Contact’s simplified strategy (it just includes autoresponders).

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