Constant Contact - Create Email Marketing Campaigns Like a Pro

Drawbacks Of Using Constant Contact

Constant Contact have actually been in the email advertising and marketing video game because 1995. Throughout that time, they’ve managed to become one of one of the most secondhand e-mail devices in the world, after Mailchimp.

Something I observed is that Constant Contact is extremely often the top selection for several other review internet sites. Naturally, I am curious to see if our thorough analysis produces the exact same outcome.

You may have taken a look at the Constant Contact reviews offered by users online, also, as well as whilst they are quite favorable, they may not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic approach and also utilizes our functional experience as well as understanding of dozens of various other straightforward as well as advanced advertising and marketing automation tools.

What makes them unique is that they’ve included a number of functions for many years that few of their competitors sporting activity, such as digital item downloads, occasion administration, appointment organizing and also social campaigns. These all contribute to the varied listing of email options available, along with automations and recurring newsletters.

Constant Contact brag a marketplace with around 400 apps and also assimilations that cater to also the most specific niche of items. In spite of these showy numbers and functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough factor for us to take a better look at Constant Contact’s outs & ins and check.
Learn listed below!

Constant Contact Summary

Constant Contact is routed towards small businesses, but their prices aren’t the most budget-friendly, particularly when you consider that their features simply aren’t that advanced. Strategies start from $9.99/ month, but this just permits 500 customers, and costs climb pretty sharply after that.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s strategies in our full pricing overview

Cons as well as pros


Is Constant Contact the right e-newsletter solution for you?

Suggested if:

You run occasions:

Constant Contact is fairly one-of-a-kind in this regard, being just one of the few email advertising tools to allow you to take care of event tickets, invites, and registrations . Bear in mind that this feature features its own costs: 5.4% + $0.80 for each and every ticket sold or purchase performed.

Not suggested if:

You need innovative automation:

Remarkably, for the costs it bills, Constant Contact does not use one of the most sophisticated automations. While they do use triggered projects, autoresponders as well as deserted cart projects (for Shopify just), you’ll locate that other more affordable devices offer similar levels of automation– MailerLite as well as Sendinblue, for example.

Ranking details


Ease of Use

Typically it’s easy to browse, though a little bit dull-looking. You can reach most locations within a number of clicks, though as they’ve included extra functionality, some points have ended up being a little hidden, for instance, automations.

Newsletter Creation


The editor is quick, but light on functions, specifically in the designing division. Besides that it’s easy to collaborate with.


of course

This is extremely standard, just allowing you to insert simple greetings or call information. There is no if/then/else logic available.

Email kinds

Classic, autoresponders, standard automations, repeating e-newsletters, A/B screening, event enrollments, vouchers, studies as well as surveys .

Option and Flexibility of Template Designs

Tolerable. There are around 200 (!) design templates to pick from, with varying levels of top quality (some are good, while others look a little basic as well as outdated). You can likewise go back to square one, as well as make use of a convenient function called ‘Brand your email’ to auto-generate a design template based upon your internet site’s colors as well as logo.

Email Marketing Automation

It additionally produces pre-defined contact sectors based on your consumers’ interactions with your on-line shop (e.g. repeat, expired and also potential consumers). Automations based on contact triggers (e.g. e-mail opens up, clicks) are also readily available.

List Management

You can develop segments from contact activity, listing subscription, contact information, tags, or ecommerce activity. You can likewise create a section from your call insights and tag contacts based on call field criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the kind, as well as it simply supplies a summary box, standard area options (which you can’t contribute to) and then a checklist, or listings, that people can inspect to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform too terribly, reaching the most popular email companies (AOL, Gmail, Yahoo, as well as Outlook) the majority of the time.

Records and Analysis

In addition to conventional open and click records, spam, bounce and also unsubscribe rates are also offered. You likewise get click heat maps, and also some helpful overview records such as open as well as click patterns, opens up by gadget, % of contacts involved, and many effective subject line. You can additionally compare projects. Nonetheless, progressed tracking such as social tracking isn’t readily available.


Here’s where it obtains a bit hirsute. The website and the device are only readily available in English. You can select to alter some of the non-editable email areas (e.g. footer and privacy plan text) to one of 10 languages offered, primarily European. Support and the data base is offered in 4 languages. Slightly complicated, yet at the very least there’s some initiative to sustain multilingual users and also audiences.

More Features

Spam- and also Design-Testing

Spam testing isn’t offered, however, there is a attribute to examine the email for mistakes (missing links, placeholder message that hasn’t been updated, and so on). There’s additionally a tool that permits you to sneak peek how emails will certainly look for certain receivers, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 examinations, it’s a little steep.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and after that feel bitter. They are moved into a put on hold bounce group if it occurs again. They have actually a ‘ suggested for removal’ filter available to check out these, however do not eliminate them immediately.



Import/export available although it’s not as simple as maybe– you require to initially make it possible for innovative email consents under Account Settings.

Storage available for data and pictures


All plans include endless storage.

Pro Features



SPF and DKIM are sustained.

Own Domain


Different degrees of account accessibility

of course

The Account Owner can additionally appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact offer a huge quantity of applications and also integrations , practically 400.

Landing Page Builder


This is only offered using their form home builder, as well as it’s extremely basic. Rather, we ‘d advise these complimentary touchdown page building contractors.

Consumer Support

3.5/ 5.

There are several channels of support, consisting of real-time chat, phone assistance, a expertise base as well as community-based assistance. I discovered that the chat and phone assistance weren’t always offered, which was a little irritating.

Overall rating.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of the boxes. The major issue right here, though, is that they’re asking a premium cost for a sub-premium item.


As Constant Contact themselves reiterate via their website, they are a device for small companies. As well as, therefore, it’s worth reviewing them on these terms. As pointed out above, they most definitely have enough of the basics covered to satisfy most small companies, and if it were as easy as that then we ‘d advise them more highly.

The concern, these days, is that there are lots of other email devices providing a lot more than Constant Contact, as well as for a whole lot much less cash. This consists of not just includes, but likewise individual experience. For the amount you pay with Constant Contact, you can locate on your own making use of much a lot more effective tools such as ActiveCampaign and GetResponse.

As well as with current enhancements to automations and reporting, as well as the enhancement of new attributes like a internet site building contractor, it does look like they’re making an initiative to enhance the item. Their lack of innovative features makes it tough to suggest them over others at this price factor.

So, there you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there may be various other rate of interests at play there.

Try Constant Contact now free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among one of the most innovative automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplistic approach (it only features autoresponders). They also provide robust reports and also evaluation tools. On top of that, they are even less costly than Constant Contact.
  • Sendinblue is among the cheapest all-in-one e-mail advertising and marketing tools on the market. It’s readily available in 6 languages and also features advanced automation choices as well as a integrated CRM.
  • GetResponse is a solid alternative. It includes numerous sophisticated attributes (e.g. a webinar tool), provides and also has excellent automations one of the very best spam as well as layout screening devices we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a in-depth guide with the best options to Constant Contact, check it out here. You can also try out our Smart Finder to see which newsletter solution is finest matched to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact pass on. If you ‘d like to enter the information, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. At $399/month, you would certainly be much far better off taking a look at any of these CRMs for tiny organizations, which will certainly be far extra cost effective. There are also a lot of excellent free CRMs to pick from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hrs Eastern time in order to cancel your account. Right here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software application for small businesses. It safely stores your consumer data as well as supplies a protected means to handle your subscribers.

Constant Contact deliverability – is it any type of great?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

Despite these flashy numbers as well as functions, rate of interest in Constant Contact appears to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their website, they are a tool for small organizations. The issue, these days, is that there are lots of other e-mail devices offering even extra than Constant Contact, as well as for a lot much less cash. For the amount you pay with Constant Contact, you could find on your own using much a lot more effective tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and it can not be compared to Constant Contact’s simple strategy (it only features autoresponders).

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