Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have been in the email marketing video game since 1995. During that time, they’ve taken care of to become one of one of the most previously owned e-mail tools in the world, after Mailchimp.

One thing I saw is that Constant Contact is very typically the leading selection for numerous various other testimonial web sites. Naturally, I wonder to see if our in-depth analysis creates the very same end result.

You could have had a look at the Constant Contact testimonials supplied by customers online, also, as well as whilst they are quite positive, they may not offer you the whole picture. Our testimonial of Constant Contact is based on a systematic approach and utilizes our practical experience as well as knowledge of lots of other basic and also innovative advertising and marketing automation devices.

What makes them unique is that they’ve added several features throughout the years that few of their competitors sport, such as electronic product downloads, event management, appointment scheduling and social projects. These all contribute to the varied checklist of e-mail options readily available, along with automations and also recurring e-newsletters.

Constant Contact boast a marketplace with around 400 applications and combinations that satisfy even the most niche of items. Despite these flashy numbers and features, passion in Constant Contact appears to be on the decrease, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and examine.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed towards small companies, yet their prices aren’t the most inexpensive, particularly when you take into consideration that their features simply aren’t that progressed. Strategies start from $9.99/ month, yet this only allows for 500 subscribers, and also rates rise quite sharply afterwards.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our complete rates guide

Cons as well as pros


Is Constant Contact the appropriate newsletter solution for you?

Recommended if:

You run occasions:

Constant Contact is fairly unique hereof, being one of minority email advertising and marketing devices to permit you to handle occasion enrollments, tickets, and also invitations . Keep in mind that this attribute comes with its very own costs: 5.4% + $0.80 for each ticket marketed or transaction conducted.

Not recommended if:

You require advanced automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do provide triggered projects, autoresponders and deserted cart projects (for Shopify just), you’ll locate that various other much less expensive devices supply similar levels of automation– MailerLite as well as Sendinblue.

Score details


Ease of Use

Generally it’s simple to browse, though a little bit dull-looking. You can reach most places within a couple of clicks, though as they’ve included a lot more functionality, some points have actually ended up being a little concealed, as an example, automations.

Newsletter Creation


The editor is quick, but light on functions, particularly in the styling division. Apart from that it’s simple to deal with.



This is very standard, just allowing you to insert easy introductions or contact information. There is no if/then/else reasoning offered.

Email types

Traditional, autoresponders, fundamental automations, reoccuring newsletters, A/B testing, occasion enrollments, vouchers, studies and also polls .

Selection and also Flexibility of Template Designs

Not negative. You can additionally start from scratch, and use a useful feature called ‘Brand your e-mail’ to auto-generate a template based on your web site’s shades and also logo design.

Email Marketing Automation

They offer autoresponders as well as abandoned cart advocate Shopify and WooCommerce. It also creates pre-defined contact sections based upon your clients’ interactions with your online store (e.g. repeat, lapsed as well as potential consumers). Automations based on call triggers (e.g. e-mail opens, clicks) are likewise available. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t truly combine problems as well as actions as you can in many other devices.

Checklist Management

You can produce segments from call task, list subscription, get in touch with details, tags, or ecommerce task. You can additionally develop a segment from your contact understandings as well as tag contacts based on contact field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, as well as it merely uses a summary box, standard area options (which you can not add to) and after that a listing, or listings, that people can check to be contributed to.


As you can see in our deliverability tests, Constant Contact does not execute also terribly, reaching one of the most prominent email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Reports and Analysis

In addition to typical open and also click records, spam, bounce and unsubscribe prices are also readily available. You additionally obtain click heat maps, as well as some valuable introduction reports such as open and also click fads, opens up by tool, % of contacts engaged, and also a lot of successful subject line. You can likewise contrast projects. Progressed tracking such as social tracking isn’t offered.


Below’s where it gets a little bit hairy. The tool and the site are only available in English. You can choose to change a few of the non-editable e-mail areas (e.g. footer and privacy policy text) to one of 10 languages available, mainly European. Assistance and also the knowledge base is offered in 4 languages. A little complicated, however at least there’s some effort to support multilingual users as well as target markets.

More Features

Spam- and also Design-Testing

Spam testing isn’t available, however, there is a function to examine the e-mail for errors ( missing out on links, placeholder text that hasn’t been upgraded, etc). There’s additionally a tool that enables you to sneak peek exactly how e-mails will certainly try to find details receivers, although this really did not appear to function when we examined it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for simply 5 tests, it’s a little steep.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and after that feel bitter. If it occurs once again, they are moved right into a put on hold bounce category. They have actually a ‘ suggested for elimination’ filter offered to see these, however don’t eliminate them immediately.


of course

Import/export offered although it’s not as uncomplicated as maybe– you need to initially make it possible for sophisticated email approvals under Account Settings.

Storage space available for images and also information


All plans include limitless storage.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can also appoint functions to be either an Account Manager or a Campaign Creator.



Constant Contact supply a massive amount of assimilations as well as applications , practically 400.

Landing Page Builder


This is only available via their type building contractor, and it’s really standard. Instead, we would certainly advise these complimentary landing web page building contractors.

Customer Support

3.5/ 5.

There are several networks of assistance, including online conversation, phone assistance, a data base as well as community-based support. I discovered that the conversation as well as phone support weren’t always readily available, which was a little aggravating. When I had the ability to acquire conversation support, nonetheless, I did find them to be helpful as well as receptive . Bear in mind that you’ll require to contact order to cancel your registration, which is rather bothersome.

General ranking.

3.6/ 5.

For a standard email tool, Constant Contact ticks the majority of packages. The primary problem below, though, is that they’re asking a costs cost for a sub-premium item.


As Constant Contact themselves repeat with their site, they are a tool for small companies. And also, therefore, it’s worth evaluating them on these terms. As discussed over, they most definitely have sufficient of the essentials covered to satisfy most small companies, as well as if it were as basic as that then we would certainly suggest them extra highly.

The concern, these days, is that there are lots of other email devices using much more than Constant Contact, and for a whole lot much less cash. This includes not only features, however additionally customer experience. For the quantity you pay with Constant Contact, you might discover on your own using much a lot more effective devices such as ActiveCampaign and also GetResponse.

They do get factors for their respectable deliverability prices, integrations (particularly social media sites assimilations), and also for allowing various access levels for different individuals. And also with recent enhancements to automations and also reporting, and the enhancement of new features like a internet site home builder, it does resemble they’re making an initiative to improve the item. But their absence of innovative features makes it tough to suggest them over others at this rate factor. (You’ll see we don’t note them as a excellent Mailchimp choice, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would frankly claim that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever attempted, and also it can not be compared to Constant Contact’s simple method (it only includes autoresponders). They also provide robust records and also evaluation tools. On top of that, they are also more affordable than Constant Contact.
  • Sendinblue is among the least expensive all-in-one e-mail advertising tools on the market. It’s offered in 6 languages and also includes innovative automation options and also a built-in CRM.
  • GetResponse is a strong alternative. It comes with lots of advanced functions (e.g. a webinar tool), has excellent automations as well as supplies among the most effective spam and also layout testing tools we’ve ever utilized. When compared to GetResponse, that’s why Constant Contact drops short.

We have a comprehensive overview with the very best choices to Constant Contact, check it out right here. You can additionally try our Smart Finder to see which e-newsletter service is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp beats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to obtain into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for little organizations, which will certainly be much more budget-friendly. There are even lots of exceptional cost-free CRMs to choose from.

Just how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within company hours Eastern time in order to cancel your account. Right here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software program for small companies. It securely shops your consumer data and uses a protected method to handle your clients.

Constant Contact deliverability – is it any great?

Constant Contact’s deliverability rates are regularly excellent in our bi-annual deliverability examinations.

Despite these showy numbers and functions, passion in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat through their website, they are a device for small companies. The concern, these days, is that there are lots of various other email tools offering also more than Constant Contact, as well as for a lot much less cash. For the quantity you pay with Constant Contact, you could find on your own making use of a lot more effective devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can not be compared to Constant Contact’s simplified method (it just includes autoresponders).

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