Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually remained in the email marketing video game given that 1995. During that time, they’ve taken care of to turn into one of one of the most secondhand email tools worldwide, after Mailchimp.

Something I saw is that Constant Contact is really commonly the top option for several various other review internet sites. Normally, I am curious to see if our detailed evaluation produces the exact same result.

You might have taken a look at the Constant Contact testimonials used by users online, too, as well as whilst they are rather favorable, they might not provide you the whole picture. Our testimonial of Constant Contact is based on a methodical method and utilizes our functional experience and expertise of dozens of various other simple as well as sophisticated advertising automation tools.

What makes them unique is that they’ve included several functions throughout the years that few of their rivals sport, such as digital item downloads, occasion management, appointment organizing as well as social campaigns. These all add to the diverse checklist of email options offered, along with automations as well as recurring e-newsletters.

Constant Contact boast a industry with around 400 applications and combinations that accommodate also the most niche of products. Yet in spite of these flashy numbers and also features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. Sufficient reason for us to take a more detailed consider Constant Contact’s outs & ins and inspect if it’s still appropriate in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, yet their prices aren’t the most budget friendly, especially when you take into consideration that their functions simply aren’t that progressed. Plans begin with $9.99/ month, yet this just permits 500 subscribers, as well as rates climb rather greatly afterwards.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our total rates overview

Pros and Cons


Is Constant Contact the right newsletter service for you?

Recommended if:

You run occasions:

Constant Contact is quite one-of-a-kind in this regard, being among minority e-mail advertising and marketing devices to enable you to manage event tickets, invitations, as well as enrollments . Bear in mind that this feature features its very own charges: 5.4% + $0.80 for every ticket sold or deal conducted.

Not suggested if:

You need sophisticated automation:

Remarkably, for the premium it charges, Constant Contact doesn’t provide the most innovative automations. While they do use activated campaigns, autoresponders as well as deserted cart projects (for Shopify only), you’ll locate that other more affordable devices offer comparable levels of automation– MailerLite as well as Sendinblue, for example.

Ranking information


Relieve of Use

Normally it’s simple to navigate, though a bit dull-looking. You can reach a lot of locations within a number of clicks, though as they’ve included a lot more functionality, some things have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is quickly, yet light on functions, especially in the styling division. Apart from that it’s simple to work with.



This is very basic, only permitting you to insert basic greetings or get in touch with details. There is no if/then/else logic offered.

Email kinds

Timeless, autoresponders, standard automations, reoccuring e-newsletters, A/B screening, event registrations, surveys, studies and also vouchers .

Choice and Flexibility of Template Designs

Okay. There are about 200 (!) layouts to pick from, with varying levels of quality (some are decent, while others look a little standard and outdated). You can additionally go back to square one, as well as utilize a helpful function called ‘Brand your email’ to auto-generate a design template based upon your site’s colors and logo design.

Email Marketing Automation

They provide autoresponders and also abandoned cart advocate Shopify and WooCommerce. It likewise produces pre-defined call sectors based on your clients’ communications with your on the internet shop (e.g. repeat, expired as well as prospective clients). Automations based on contact triggers (e.g. email opens up, clicks) are also readily available. It’s worth keeping in mind that the automations aren’t the most versatile, as you can not actually integrate conditions and also actions as you can in numerous various other tools.

List Management

You can produce segments from call task, checklist membership, call details, tags, or ecommerce task. You can additionally produce a segment from your contact understandings and also tag get in touches with based upon get in touch with area requirements.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no customization with the form, as well as it merely uses a summary box, fundamental field options (which you can’t include in) and then a checklist, or checklists, that people can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not execute as well severely, getting to the most prominent email companies (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and also Analysis

Along with basic open and click reports, spam, bounce and unsubscribe prices are also readily available. You additionally get click warmth maps, as well as some valuable review reports such as open as well as click patterns, opens by tool, % of calls engaged, as well as most effective subject line. You can additionally compare projects. Nonetheless, progressed tracking such as social tracking isn’t offered.


Below’s where it obtains a bit hairy. The website and also the tool are only offered in English. You can select to transform several of the non-editable e-mail areas (e.g. footer and privacy plan text) to among 10 languages available, mostly European. Assistance and the data base is readily available in 4 languages. Slightly complicated, yet at least there’s some effort to sustain multilingual users and also audiences.

Further Features

Spam- as well as Design-Testing

Spam screening isn’t available, nevertheless, there is a function to check the email for errors ( missing out on web links, placeholder message that hasn’t been updated, and so on). There’s likewise a tool that enables you to sneak peek exactly how e-mails will certainly look for certain receivers, although this didn’t appear to function when we tested it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 tests, it’s a little steep.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and then resent. They are moved right into a suspended bounce category if it happens once more. They have actually a ‘ advised for removal’ filter offered to see these, but don’t remove them instantly.



Import/export readily available although it’s not as simple as maybe– you need to first allow advanced e-mail authorizations under Account Settings.

Storage offered for pictures as well as data


All plans include unlimited storage space.

Pro Features


of course

SPF and also DKIM are supported.

Very own Domain


Different degrees of account gain access to

of course

The Account Owner can additionally designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive quantity of applications as well as assimilations , almost 400.

Landing Page Builder


This is just readily available through their type contractor, as well as it’s very basic. Instead, we ‘d suggest these complimentary touchdown web page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of support, including online conversation, phone assistance, a knowledge base and community-based support. I discovered that the chat and also phone support weren’t always offered, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a basic email tool, Constant Contact ticks most of packages. The primary issue below, however, is that they’re asking a premium cost for a sub-premium item.

Final thought.

As Constant Contact themselves repeat through their site, they are a tool for local business. And also, because of this, it’s worth assessing them on these terms. As stated over, they certainly have sufficient of the fundamentals covered to please most small businesses, as well as if it were as simple as that after that we would certainly recommend them extra highly.

The issue, these days, is that there are plenty of various other e-mail tools using a lot more than Constant Contact, as well as for a great deal much less money. This includes not just features, yet likewise user experience. For the amount you pay with Constant Contact, you might find on your own using a lot more powerful tools such as ActiveCampaign and also GetResponse.

And with current improvements to automations and also coverage, and also the enhancement of new attributes like a site home builder, it does look like they’re making an initiative to boost the item. Their lack of advanced features makes it hard to suggest them over others at this rate factor.

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly assert that there could be other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever attempted, and it can not be compared to Constant Contact’s simplified technique (it just features autoresponders). They likewise use durable records and evaluation tools. They are also more affordable than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising and marketing devices on the market. It’s available in 6 languages and also includes innovative automation choices as well as a integrated CRM.
  • GetResponse is a strong option. It comes with numerous advanced features (e.g. a webinar device), has outstanding automations as well as offers one of the very best spam as well as design screening devices we’ve ever made use of. That’s why Constant Contact fails when contrasted to GetResponse.

We have a thorough overview with the best choices to Constant Contact, check it out right here. You can likewise experiment with our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. Take a look at our Mailchimp vs Constant Contact contrast if you would certainly like to get right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, supplies an all-in-one CRM system. Nonetheless, at $399/month, you ‘d be better off having a look at any one of these CRMs for small companies, which will certainly be far more economical. There are even plenty of excellent cost-free CRMs to choose from.

How can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within service hours Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising software for local business. It securely shops your client data as well as supplies a secure method to handle your clients.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are continually good in our bi-annual deliverability examinations.

In spite of these fancy numbers as well as functions, rate of interest in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate with their site, they are a tool for tiny businesses. The problem, these days, is that there are plenty of various other email devices supplying also extra than Constant Contact, and for a lot less cash. For the quantity you pay with Constant Contact, you could locate on your own making use of a lot extra effective devices such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever attempted, and also it can’t be compared to Constant Contact’s simple strategy (it just features autoresponders).

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