Constant Contact - Create Email Marketing Campaigns Like a Pro

Embed Fonts In Constant Contact

Constant Contact have actually remained in the e-mail advertising and marketing game given that 1995. During that time, they’ve taken care of to turn into one of the most used email devices worldwide, after Mailchimp.

One thing I observed is that Constant Contact is very commonly the leading choice for numerous various other review internet sites. Naturally, I am curious to see if our in-depth analysis generates the exact same result.

You might have taken a look at the Constant Contact testimonials supplied by users online, also, as well as whilst they are rather positive, they may not give you the whole picture. Our evaluation of Constant Contact is based on a systematic method and also uses our functional experience and understanding of dozens of other easy and innovative marketing automation devices.

What makes them unique is that they’ve added numerous features over the years that few of their competitors sport, such as electronic item downloads, occasion management, visit scheduling as well as social campaigns. These all add to the diverse list of email alternatives offered, in addition to automations and also recurring e-newsletters.

Constant Contact boast a marketplace with around 400 applications and also combinations that cater to even one of the most particular niche of items. Yet despite these fancy numbers and also functions, interest in Constant Contact seems to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a more detailed consider Constant Contact’s ins & outs as well as inspect if it’s still pertinent in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, but their prices aren’t one of the most cost effective, particularly when you think about that their features just aren’t that progressed. Strategies start from $9.99/ month, but this just allows for 500 clients, and costs increase quite dramatically afterwards.

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Constant Contact Pricing

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> Find out even more concerning Constant Contact’s plans in our total rates overview

Cons and pros


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is quite distinct in this regard, being one of the few e-mail advertising and marketing devices to allow you to handle occasion tickets, enrollments, and also invitations . Remember that this attribute comes with its own costs: 5.4% + $0.80 for every ticket offered or deal performed.

Not recommended if:

You require sophisticated automation:

Remarkably, for the costs it charges, Constant Contact doesn’t offer one of the most sophisticated automations. While they do provide set off campaigns, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that various other much more affordable tools use comparable degrees of automation– MailerLite and also Sendinblue.

Ranking details


Alleviate of Use

Typically it’s simple to navigate, though a little bit dull-looking. You can reach a lot of areas within a number of clicks, though as they’ve included extra functionality, some things have become a little surprise, for example, automations.

E-newsletter Creation


The editor is quickly, however light on attributes, specifically in the styling division. Besides that it’s simple to collaborate with.



This is really standard, only allowing you to place basic introductions or call details. There is no if/then/else reasoning offered.

Email types

Classic, autoresponders, basic automations, repeating newsletters, A/B screening, event enrollments, discount coupons, surveys as well as studies .

Choice and also Flexibility of Template Designs

Tolerable. There are about 200 (!) layouts to choose from, with varying degrees of top quality (some are suitable, while others look a little standard and outdated). You can likewise start from scratch, and utilize a useful feature called ‘Brand your e-mail’ to auto-generate a theme based on your site’s shades and logo design.

Email Marketing Automation

They offer autoresponders as well as deserted cart campaigns for Shopify as well as WooCommerce. It also creates pre-defined call segments based on your consumers’ communications with your online shop (e.g. repeat, lapsed as well as prospective consumers). Automations based upon get in touch with triggers (e.g. e-mail opens up, clicks) are likewise offered. It’s worth keeping in mind that the automations aren’t one of the most adaptable, as you can’t actually combine conditions and also activities as you can in several other tools.

List Management

You can develop segments from call activity, list membership, get in touch with details, tags, or ecommerce task. You can also produce a section from your call insights and also tag contacts based upon get in touch with area standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no customization with the form, as well as it just offers a description box, basic field choices (which you can not add to) and afterwards a checklist, or checklists, that individuals can check to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not do as well terribly, getting to the most popular email suppliers (AOL, Gmail, Yahoo, as well as Outlook) the majority of the moment.

Reports as well as Analysis

Along with typical open as well as click records, spam, bounce and unsubscribe prices are additionally available. You additionally get click warm maps, and some beneficial summary records such as open as well as click trends, opens up by device, % of calls engaged, as well as the majority of effective subject line. You can likewise contrast projects. Advanced tracking such as social tracking isn’t readily available.


The website and the device are only available in English. You can choose to change some of the non-editable email sections (e.g. footer and also privacy policy text) to one of 10 languages offered, mainly European.

Further Features

Spam- and Design-Testing

Spam screening isn’t readily available, however, there is a feature to inspect the e-mail for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, etc). There’s also a device that permits you to sneak peek exactly how e-mails will look for details receivers, although this didn’t seem to function when we examined it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 tests, it’s a little high.

Jump Management

of course

Soft bounces are put on temporary hold for 15 days, and then resent. If it happens once again, they are moved into a suspended bounce category. They have actually a ‘ suggested for elimination’ filter readily available to see these, but don’t eliminate them instantly.



Import/export readily available although it’s not as straightforward as maybe– you require to initially allow sophisticated email permissions under Account Settings.

Storage space available for data and pictures


All strategies include unrestricted storage.

Pro Features


of course

SPF and also DKIM are sustained.

Very own Domain


Various levels of account accessibility


The Account Owner can additionally assign duties to be either an Account Manager or a Campaign Creator.


of course

Constant Contact supply a enormous amount of combinations and applications , practically 400.

Touchdown Page Builder


This is only readily available through their type home builder, and it’s extremely standard. Instead, we ‘d recommend these totally free landing page home builders.

Client Support

3.5/ 5.

There are numerous networks of support, consisting of live conversation, phone support, a understanding base as well as community-based assistance. I discovered that the chat and phone support weren’t always available, which was a little discouraging.

Overall rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks most of the boxes. The primary issue below, though, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves repeat with their website, they are a device for small companies. And, therefore, it’s worth assessing them on these terms. As stated over, they definitely have enough of the basics covered to satisfy most small companies, and also if it were as simple as that after that we would certainly recommend them extra highly.

The problem, nowadays, is that there are plenty of various other e-mail devices offering much more than Constant Contact, and also for a whole lot less cash. This consists of not just includes, but additionally individual experience. Actually, for the quantity you pay with Constant Contact, you can find yourself utilizing a lot more effective devices such as ActiveCampaign and also GetResponse.

They do grab points for their decent deliverability rates, combinations (particularly social media integrations), and also for allowing different gain access to degrees for different users. And with current enhancements to automations and reporting, and the addition of brand-new features like a website builder, it does resemble they’re making an effort to boost the product. Their absence of sophisticated functions makes it hard to advise them over others at this rate factor. (You’ll see we don’t list them as a good Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 rated service anywhere around the web, I would strongly declare that there might be other passions at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has among the most sophisticated automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic approach (it only features autoresponders). They likewise use robust records and analysis devices. They are also less expensive than Constant Contact.
  • Sendinblue is just one of the most affordable all-in-one e-mail advertising tools on the market. It’s readily available in 6 languages as well as comes with innovative automation alternatives and also a integrated CRM.
  • GetResponse is a solid alternative. It features numerous sophisticated functions (e.g. a webinar tool), has outstanding automations and supplies among the very best spam as well as style screening tools we’ve ever before used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a thorough guide with the best alternatives to Constant Contact, check it out here. You can also experiment with our Smart Finder to see which newsletter solution is finest fit to you.

Frequently Asked Questions.

Is Constant Contact far better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to obtain right into the details.

Can Constant Contact be utilized as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. At $399/month, you ‘d be much far better off taking a appearance at any of these CRMs for tiny organizations, which will be much much more inexpensive. There are also plenty of superb cost-free CRMs to pick from.

Exactly how can I cancel my Constant Contact membership?

Frustratingly, you’ll need to call Constant Contact within business hours Eastern time in order to cancel your account. Here is the number for the United States and Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate e-mail advertising software application for small companies. It securely shops your client data as well as uses a safe and secure way to handle your subscribers.

Constant Contact deliverability – is it any kind of good?

Constant Contact’s deliverability rates are constantly good in our bi-annual deliverability examinations.

In spite of these showy numbers as well as functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state through their website, they are a tool for tiny businesses. The problem, these days, is that there are plenty of various other e-mail devices supplying also extra than Constant Contact, as well as for a whole lot much less money. For the amount you pay with Constant Contact, you can locate yourself using a lot more powerful tools such as ActiveCampaign and also GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever attempted, and it can not be contrasted to Constant Contact’s simple method (it just features autoresponders).

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