Constant Contact - Create Email Marketing Campaigns Like a Pro

Geneva Lake Museum Constant Contact

Constant Contact have remained in the e-mail advertising video game because 1995. Throughout that time, they’ve taken care of to become one of the most pre-owned email tools in the world, after Mailchimp.

Something I saw is that Constant Contact is extremely typically the leading selection for many various other testimonial sites. Normally, I am curious to see if our comprehensive analysis generates the very same end result.

You may have looked into the Constant Contact reviews supplied by users online, also, and whilst they are quite favorable, they might not provide you the whole picture. Our testimonial of Constant Contact is based upon a systematic method and utilizes our useful experience and understanding of lots of other easy and innovative advertising automation tools.

What makes them unique is that they’ve added a number of functions over the years that few of their competitors sporting activity, such as digital product downloads, occasion monitoring, appointment scheduling and also social projects. These all include in the varied list of e-mail choices readily available, along with automations as well as recurring e-newsletters.

Constant Contact brag a market with around 400 applications as well as assimilations that accommodate also one of the most specific niche of items. Regardless of these showy numbers and also functions, passion in Constant Contact appears to be on the decrease, at the very least according to Google Trends. If it’s still relevant in the 21st century, Enough reason for us to take a more detailed look at Constant Contact’s ins & outs as well as examine.
Figure out listed below!

Constant Contact Summary

Constant Contact is directed in the direction of local business, yet their rates aren’t one of the most budget-friendly, particularly when you think about that their attributes just aren’t that advanced. Strategies begin with $9.99/ month, but this just enables 500 customers, and prices increase quite sharply afterwards.

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Constant Contact Pricing

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> Find out more about Constant Contact’s plans in our full rates guide

Pros and also Cons


Is Constant Contact the ideal newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is rather special hereof, being just one of minority email advertising and marketing tools to permit you to manage occasion enrollments, tickets, as well as invites . Remember that this attribute comes with its own charges: 5.4% + $0.80 for each ticket offered or deal carried out.

Not advised if:

You require innovative automation:

Remarkably, for the premium it charges, Constant Contact does not provide one of the most innovative automations. While they do supply activated campaigns, autoresponders and also deserted cart projects (for Shopify only), you’ll find that other much cheaper tools use similar degrees of automation– MailerLite as well as Sendinblue, for instance.

Ranking details


Alleviate of Use

Typically it’s simple to browse, though a little bit dull-looking. You can get to the majority of places within a number of clicks, though as they’ve included extra functionality, some points have come to be a little concealed, as an example, automations.

Newsletter Creation


The editor is quick, but light on attributes, specifically in the styling department. Apart from that it’s simple to work with.



This is extremely fundamental, only enabling you to put straightforward introductions or call information. There is no if/then/else logic readily available.

Email types

Timeless, autoresponders, basic automations, persisting e-newsletters, A/B screening, event registrations, surveys, surveys as well as vouchers .

Option as well as Flexibility of Template Designs

Tolerable. There are around 200 (!) layouts to choose from, with varying levels of quality (some are good, while others look a little fundamental as well as dated). You can additionally go back to square one, and also use a useful function called ‘Brand your email’ to auto-generate a design template based upon your site’s colors and also logo design.

Email Marketing Automation

It additionally creates pre-defined get in touch with sections based on your clients’ communications with your on the internet shop (e.g. repeat, lapsed as well as prospective clients). Automations based on contact triggers (e.g. email opens, clicks) are additionally readily available.

List Management

You can produce sectors from call activity, checklist membership, call details, tags, or ecommerce activity. You can additionally develop a section from your contact understandings as well as tag get in touches with based upon get in touch with area criteria.

Registration Forms/ Opt-in & Opt-out- Process

There is alongside no modification with the type, as well as it just uses a summary box, basic area alternatives (which you can not include in) and after that a checklist, or lists, that people can examine to be contributed to.


As you can see in our deliverability examinations, Constant Contact does not execute as well severely, reaching one of the most preferred email carriers (AOL, Gmail, Yahoo, and Outlook) the majority of the time.

Records as well as Analysis

In addition to standard open as well as click records, spam, bounce and unsubscribe prices are also available. You also get click heat maps, as well as some valuable overview reports such as open and click trends, opens up by gadget, % of contacts engaged, as well as a lot of effective subject line.


Here’s where it gets a bit hirsute. The website and the tool are just available in English. You can pick to change some of the non-editable email sections (e.g. footer and personal privacy policy text) to among 10 languages readily available, mostly European. Support as well as the knowledge base is offered in 4 languages. Somewhat confusing, however a minimum of there’s some effort to support multilingual users and target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, nevertheless, there is a function to examine the e-mail for mistakes ( missing out on web links, placeholder text that hasn’t been updated, etc). There’s also a device that enables you to preview just how emails will certainly seek certain receivers, although this really did not seem to function when we evaluated it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-term hold for 15 days, and then resent. If it happens once more, they are relocated into a put on hold bounce category. They have actually a ‘recommended for removal’ filter offered to watch these, however do not remove them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you require to first allow innovative email authorizations under Account Settings.

Storage space offered for data and also photos


All strategies come with limitless storage space.

Pro Features


of course

SPF and also DKIM are sustained.

Very own Domain


Various levels of account gain access to

of course

The Account Owner can likewise appoint functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous quantity of applications and also combinations , virtually 400.

Touchdown Page Builder

of course

This is just offered via their form contractor, and it’s extremely fundamental. Rather, we would certainly recommend these free landing web page home builders.

Consumer Support

3.5/ 5.

There are several channels of support, including real-time chat, phone assistance, a knowledge base and also community-based assistance. I found that the chat and phone support weren’t always offered, which was a little frustrating.

Overall score.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks a lot of packages. The primary issue below, however, is that they’re asking a costs price for a sub-premium product.


As Constant Contact themselves restate through their website, they are a tool for small companies. And, thus, it’s worth examining them on these terms. As mentioned above, they most definitely have sufficient of the essentials covered to satisfy most local business, and if it were as easy as that then we would certainly advise them much more extremely.

The concern, nowadays, is that there are lots of various other e-mail tools using even more than Constant Contact, and also for a lot much less money. This consists of not only features, however likewise user experience. In fact, for the amount you pay with Constant Contact, you can find yourself using much more effective devices such as ActiveCampaign as well as GetResponse.

They do grab factors for their good deliverability rates, assimilations ( specifically social networks assimilations), and for enabling various gain access to degrees for separate individuals. As well as with current enhancements to automations and also reporting, as well as the enhancement of brand-new functions like a site contractor, it does appear like they’re making an effort to boost the product. But their lack of innovative functions makes it hard to recommend them over others at this rate point. (You’ll see we don’t list them as a good Mailchimp alternative, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would frankly assert that there may be other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue testimonial.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simplistic strategy (it only includes autoresponders). They likewise offer durable reports and also evaluation tools. In addition to that, they are even less costly than Constant Contact.
  • Sendinblue is one of the most affordable all-in-one email advertising and marketing tools on the market. It’s readily available in 6 languages and also features advanced automation options as well as a integrated CRM.
  • GetResponse is a strong choice. It comes with lots of innovative functions (e.g. a webinar tool), has outstanding automations and also supplies one of the very best spam and also layout testing devices we’ve ever before utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a detailed overview with the best options to Constant Contact, check it out right here. You can also experiment with our Smart Finder to see which e-newsletter service is finest matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. Take a look at our Mailchimp vs Constant Contact comparison if you ‘d such as to get right into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM system. However, at $399/month, you would certainly be much better off taking a look at any of these CRMs for local business, which will certainly be even more budget friendly. There are also a lot of excellent cost-free CRMs to choose from.

Just how can I terminate my Constant Contact registration?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Here is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising software program for small businesses. It safely shops your consumer information and provides a secure means to handle your customers.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability prices are constantly great in our bi-annual deliverability examinations.

Despite these fancy numbers and also attributes, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves state via their website, they are a device for small services. The issue, these days, is that there are lots of various other e-mail devices using even extra than Constant Contact, and for a whole lot much less cash. For the quantity you pay with Constant Contact, you could locate on your own utilizing much more effective devices such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, as well as it can’t be contrasted to Constant Contact’s simplistic strategy (it only features autoresponders).

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