Constant Contact - Create Email Marketing Campaigns Like a Pro

How Does Constant Contact Know If An Email Is Opened

Constant Contact have actually remained in the email advertising game considering that 1995. During that time, they’ve handled to turn into one of one of the most secondhand e-mail tools worldwide, after Mailchimp.

One thing I noticed is that Constant Contact is really often the leading choice for several various other review sites. Normally, I wonder to see if our comprehensive evaluation creates the same end result.

You might have taken a look at the Constant Contact reviews used by users online, too, as well as whilst they are rather favorable, they might not give you the whole picture. Our evaluation of Constant Contact is based on a methodical strategy as well as utilizes our functional experience as well as understanding of loads of various other basic and sophisticated advertising automation devices.

What makes them unique is that they’ve added numerous attributes throughout the years that few of their competitors sport, such as digital product downloads, occasion monitoring, consultation scheduling as well as social projects. These all include in the varied listing of email options available, in addition to automations and recurring e-newsletters.

Constant Contact boast a industry with around 400 applications and also combinations that deal with even one of the most specific niche of products. Despite these flashy numbers and also attributes, interest in Constant Contact seems to be on the decline, at least according to Google Trends. Sufficient reason for us to take a better consider Constant Contact’s ins & outs and examine if it’s still appropriate in the 21st century.
Find out below!

Constant Contact Summary

Constant Contact is routed in the direction of local business, however their rates aren’t one of the most economical, particularly when you consider that their functions simply aren’t that advanced. Plans begin with $9.99/ month, but this just enables 500 clients, as well as rates increase quite greatly afterwards.

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Constant Contact Pricing

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> Find out more concerning Constant Contact’s strategies in our complete rates overview

Cons as well as pros


Is Constant Contact the best newsletter solution for you?

Suggested if:

You run events:

Constant Contact is fairly unique hereof, being just one of minority e-mail marketing devices to permit you to take care of event invites, enrollments, as well as tickets . Bear in mind that this attribute includes its own charges: 5.4% + $0.80 for each ticket sold or deal conducted.

Not advised if:

You need innovative automation:

Surprisingly, for the costs it charges, Constant Contact doesn’t use the most sophisticated automations. While they do provide set off campaigns, autoresponders and deserted cart campaigns (for Shopify just), you’ll locate that other much less costly tools offer comparable degrees of automation– MailerLite and Sendinblue.

Ranking details


Alleviate of Use

Normally it’s easy to browse, though a bit dull-looking. You can get to the majority of locations within a couple of clicks, though as they’ve included much more functionality, some points have actually become a little covert, for instance, automations.

Newsletter Creation


The editor is quick, however light on attributes, especially in the styling division. In addition to that it’s simple to deal with.


of course

This is extremely basic, only allowing you to place easy greetings or get in touch with information. There is no if/then/else reasoning available.

Email types

Traditional, autoresponders, basic automations, repeating e-newsletters, A/B testing, event enrollments, studies, discount coupons and also surveys .

Choice and also Flexibility of Template Designs

Not poor. You can likewise begin from scrape, and utilize a convenient feature called ‘Brand your email’ to auto-generate a theme based on your internet site’s colors and also logo design.

Email Marketing Automation

They use autoresponders and also abandoned cart advocate Shopify and WooCommerce. It likewise generates pre-defined call segments based upon your consumers’ interactions with your online shop (e.g. repeat, expired and also possible customers). Automations based on get in touch with triggers (e.g. email opens, clicks) are additionally offered. It’s worth keeping in mind that the automations aren’t the most flexible, as you can not actually incorporate problems and activities as you can in several other tools.

Checklist Management

You can develop segments from get in touch with task, listing membership, call details, tags, or ecommerce task. You can likewise develop a section from your call insights as well as tag get in touches with based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is beside no personalization with the kind, and also it merely supplies a description box, basic field choices (which you can’t contribute to) and after that a list, or checklists, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not perform also severely, getting to the most popular e-mail carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the moment.

Records as well as Analysis

In addition to basic open as well as click reports, spam, bounce and unsubscribe prices are additionally available. You likewise get click warmth maps, and some beneficial introduction records such as open and also click patterns, opens by gadget, % of contacts engaged, and many effective subject line. You can additionally contrast projects. Nevertheless, progressed tracking such as social monitoring isn’t offered.


The tool and the site are only readily available in English. You can choose to change some of the non-editable e-mail areas (e.g. footer as well as privacy policy message) to one of 10 languages available, mainly European.

Further Features

Spam- and also Design-Testing

Spam screening isn’t readily available, however, there is a function to examine the e-mail for mistakes (missing links, placeholder message that hasn’t been upgraded, and so on). There’s likewise a device that enables you to sneak peek exactly how e-mails will seek certain recipients, although this really did not seem to function when we examined it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for just 5 examinations, it’s a little high.

Jump Management

of course

Soft bounces are positioned on short-term hold for 15 days, and after that frown at. If it happens again, they are relocated right into a put on hold bounce classification. They have actually a ‘ suggested for removal’ filter available to check out these, however don’t eliminate them automatically.



Import/export available although it’s not as straightforward as it could be– you need to first make it possible for sophisticated email consents under Account Settings.

Storage readily available for information and images


All plans include unlimited storage space.

Pro Features



SPF and also DKIM are sustained.

Very own Domain


Different degrees of account gain access to


The Account Owner can likewise assign roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a enormous amount of apps and also integrations , practically 400.

Landing Page Builder

of course

This is only offered by means of their type contractor, as well as it’s extremely fundamental. Instead, we ‘d suggest these free touchdown web page building contractors.

Customer Support

3.5/ 5.

There are a number of channels of assistance, consisting of real-time chat, phone support, a knowledge base and also community-based assistance. I found that the chat as well as phone assistance weren’t always available, which was a little aggravating. When I was able to acquire conversation assistance, nevertheless, I did find them to be valuable and also receptive . Bear in mind that you’ll need to call in order to cancel your subscription, which is rather annoying.

Total rating.

3.6/ 5.

For a standard e-mail tool, Constant Contact ticks a lot of the boxes. The main issue right here, though, is that they’re asking a premium rate for a sub-premium product.

Final thought.

As Constant Contact themselves repeat via their site, they are a tool for small businesses. And, thus, it’s worth evaluating them on these terms. As discussed over, they certainly have enough of the fundamentals covered to satisfy most small companies, and also if it were as simple as that after that we would certainly suggest them more very.

The problem, nowadays, is that there are plenty of other email devices supplying a lot more than Constant Contact, as well as for a lot less cash. This includes not only includes, however likewise individual experience. Actually, for the amount you pay with Constant Contact, you might find yourself utilizing a lot more powerful devices such as ActiveCampaign and GetResponse.

They do get points for their respectable deliverability rates, integrations (particularly social media combinations), and also for allowing different access degrees for separate customers. And also with recent enhancements to automations as well as coverage, as well as the addition of brand-new attributes like a internet site builder, it does resemble they’re making an initiative to enhance the item. But their absence of sophisticated functions makes it tough to recommend them over others at this rate point. (You’ll see we do not detail them as a excellent Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the web, I would frankly declare that there could be various other interests at play there.

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Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most sophisticated automation systems we’ve ever before attempted, as well as it can’t be compared to Constant Contact’s simple approach (it just features autoresponders). They likewise use durable reports as well as evaluation devices. They are even less expensive than Constant Contact.
  • Sendinblue is one of the least expensive all-in-one email advertising and marketing devices on the market. It’s readily available in 6 languages as well as comes with advanced automation alternatives and also a integrated CRM.
  • GetResponse is a strong choice. It features many advanced features (e.g. a webinar tool), offers and also has excellent automations one of the very best spam and also style screening tools we’ve ever utilized. That’s why Constant Contact falls short when compared to GetResponse.

We have a comprehensive guide with the best alternatives to Constant Contact, check it out here. You can likewise try our Smart Finder to see which e-newsletter solution is ideal suited to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get into the details, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM system. At $399/month, you ‘d be a lot far better off taking a appearance at any of these CRMs for tiny services, which will certainly be far a lot more affordable. There are even plenty of outstanding free CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll need to call Constant Contact within company hrs Eastern time in order to terminate your account. Right here is the number for the United States as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legitimate email marketing software application for small businesses. It securely stores your consumer information and also provides a safe and secure method to manage your clients.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually great in our bi-annual deliverability examinations.

Regardless of these fancy numbers and also features, rate of interest in Constant Contact seems to be on the decrease, at least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for small organizations. The problem, these days, is that there are lots of various other e-mail devices using even much more than Constant Contact, and also for a whole lot less cash. For the quantity you pay with Constant Contact, you can discover on your own utilizing much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever tried, as well as it can’t be contrasted to Constant Contact’s simplistic approach (it only features autoresponders).

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