Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Add Custom Email Into Constant Contact

Constant Contact have actually been in the email marketing video game given that 1995. Throughout that time, they’ve handled to turn into one of the most previously owned e-mail devices in the world, after Mailchimp.

One point I noticed is that Constant Contact is extremely frequently the leading option for numerous various other testimonial websites. Naturally, I wonder to see if our detailed evaluation generates the very same outcome.

You might have looked into the Constant Contact evaluations used by users online, also, and also whilst they are pretty positive, they may not give you the whole picture. Our evaluation of Constant Contact is based upon a methodical method and also uses our practical experience as well as understanding of lots of various other basic and innovative advertising and marketing automation devices.

What makes them unique is that they’ve included numerous attributes for many years that few of their competitors sporting activity, such as digital item downloads, occasion monitoring, appointment scheduling as well as social campaigns. These all include in the varied checklist of e-mail alternatives readily available, in addition to automations and also persisting e-newsletters.

Constant Contact brag a industry with around 400 applications and also assimilations that accommodate even the most particular niche of items. Regardless of these flashy numbers and also features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. Enough factor for us to take a better look at Constant Contact’s outs & ins as well as check if it’s still appropriate in the 21st century.
Find out listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their costs aren’t the most affordable, specifically when you think about that their attributes simply aren’t that progressed. Plans start from $9.99/ month, yet this only permits 500 subscribers, and costs rise rather sharply after that.

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Constant Contact Pricing

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> Find out more about Constant Contact’s strategies in our total rates guide

Pros and also Cons


Is Constant Contact the ideal e-newsletter solution for you?

Advised if:

You run occasions:

Constant Contact is rather unique hereof, being one of the few email marketing tools to enable you to handle event tickets, enrollments, as well as invites . Remember that this function features its very own charges: 5.4% + $0.80 for each and every ticket marketed or transaction conducted.

Not suggested if:

You need sophisticated automation:

Remarkably, for the costs it bills, Constant Contact does not offer the most sophisticated automations. While they do use triggered campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll locate that more affordable devices use similar levels of automation– MailerLite and also Sendinblue, as an example.

Ranking details


Reduce of Use

Generally it’s simple to browse, though a bit dull-looking. You can reach many areas within a couple of clicks, though as they’ve included extra performance, some points have actually become a little surprise, for instance, automations.

E-newsletter Creation


The editor is fast, however light on features, especially in the styling department. Aside from that it’s very easy to deal with.



This is extremely basic, just permitting you to insert easy introductions or contact information. There is no if/then/else reasoning available.

Email kinds

Traditional, autoresponders, fundamental automations, persisting newsletters, A/B testing, event enrollments, surveys, discount coupons as well as surveys .

Option as well as Flexibility of Template Designs

Not bad. There are around 200 (!) templates to choose from, with differing levels of high quality (some are suitable, while others look a little standard and dated). You can additionally start from scratch, and use a useful function called ‘Brand your email’ to auto-generate a layout based on your site’s shades and logo design.

Email Marketing Automation

They provide autoresponders and deserted cart campaigns for Shopify and also WooCommerce. It likewise creates pre-defined call sectors based upon your clients’ communications with your on-line shop (e.g. repeat, expired and possible clients). Automations based upon call triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth noting that the automations aren’t one of the most adaptable, as you can not truly incorporate conditions as well as actions as you can in numerous various other tools.

Listing Management

You can produce sections from contact task, listing membership, contact information, tags, or ecommerce task. You can also develop a sector from your get in touch with insights and tag contacts based upon call field requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the type, and it simply uses a summary box, fundamental field alternatives (which you can’t include in) and after that a listing, or lists, that individuals can inspect to be included in.


As you can see in our deliverability examinations, Constant Contact does not do as well terribly, getting to one of the most prominent e-mail service providers (AOL, Gmail, Yahoo, and Outlook) most of the time.

Reports and Analysis

In addition to common open as well as click reports, spam, bounce and unsubscribe prices are additionally readily available. You additionally obtain click warm maps, and some valuable introduction records such as open as well as click trends, opens up by device, % of calls engaged, as well as a lot of effective subject line.


Here’s where it gets a little bit hairy. The site and the device are just offered in English. You can pick to alter a few of the non-editable e-mail sections (e.g. footer as well as privacy policy text) to among 10 languages offered, primarily European. Assistance and also the data base is readily available in 4 languages. Somewhat confusing, but at the very least there’s some effort to sustain multilingual individuals as well as target markets.

Additional Features

Spam- and Design-Testing

Spam testing isn’t readily available, however, there is a attribute to examine the email for errors ( missing out on links, placeholder text that hasn’t been updated, and so on). There’s additionally a tool that permits you to preview just how emails will certainly look for specific receivers, although this really did not appear to work when we tested it out. ‘Inbox Preview’ by Litmus is offered as an add-on solution, although at $10/month for simply 5 examinations, it’s a little steep.

Jump Management

of course

Soft bounces are put on temporary hold for 15 days, and afterwards resent. They are relocated right into a put on hold bounce group if it happens again. They have actually a ‘ advised for elimination’ filter offered to watch these, yet don’t eliminate them automatically.



Import/export available although it’s not as straightforward as maybe– you need to first make it possible for advanced email approvals under Account Settings.

Storage space offered for pictures and information


All plans come with endless storage space.

Pro Features


of course

SPF and also DKIM are sustained.

Own Domain


Different degrees of account accessibility


The Account Owner can also assign functions to be either an Account Manager or a Campaign Creator.


of course

Constant Contact use a enormous amount of applications and assimilations , nearly 400.

Touchdown Page Builder

of course

This is only readily available via their type contractor, as well as it’s extremely basic. Rather, we would certainly suggest these cost-free landing web page contractors.

Client Support

3.5/ 5.

There are a number of networks of assistance, consisting of real-time chat, phone assistance, a knowledge base and community-based assistance. I found that the chat as well as phone assistance weren’t constantly available, which was a little discouraging.

Overall ranking.

3.6/ 5.

For a basic e-mail tool, Constant Contact ticks a lot of packages. The primary problem right here, however, is that they’re asking a premium rate for a sub-premium item.

Final thought.

As Constant Contact themselves reiterate via their website, they are a device for local business. As well as, thus, it’s worth examining them on these terms. As discussed over, they absolutely have enough of the fundamentals covered to please most small companies, and if it were as basic as that after that we ‘d suggest them much more very.

The concern, nowadays, is that there are plenty of other email tools offering even more than Constant Contact, and for a great deal much less cash. This consists of not only features, however likewise individual experience. In fact, for the amount you pay with Constant Contact, you could find yourself using a lot more effective devices such as ActiveCampaign as well as GetResponse.

They do pick up factors for their good deliverability rates, integrations ( specifically social media sites assimilations), and also for enabling different gain access to levels for different customers. As well as with current improvements to automations as well as reporting, as well as the addition of new functions like a web site builder, it does look like they’re making an initiative to improve the product. Yet their lack of innovative functions makes it difficult to suggest them over others at this cost point. (You’ll see we don’t list them as a good Mailchimp option, either.).

So, there you have it: the next time you see Constant Contact as the number 1 ranked solution anywhere around the web, I would frankly assert that there may be various other rate of interests at play there.

Try Constant Contact now for free for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever tried, and also it can’t be compared to Constant Contact’s simplistic strategy (it only features autoresponders). They also offer durable reports as well as analysis devices. They are even cheaper than Constant Contact.
  • Sendinblue is among the cheapest all-in-one email advertising and marketing devices on the marketplace. It’s available in 6 languages as well as comes with sophisticated automation options and a integrated CRM.
  • GetResponse is a strong option. It features many sophisticated attributes (e.g. a webinar device), has excellent automations and also provides one of the best spam as well as style screening devices we’ve ever used. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth overview with the very best choices to Constant Contact, check it out below. You can also try out our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp beats Constant Contact by far. If you would certainly such as to get involved in the details, take a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, uses an all-in-one CRM system. Nonetheless, at $399/month, you would certainly be far better off taking a look at any of these CRMs for small companies, which will be even more inexpensive. There are also lots of superb complimentary CRMs to pick from.

How can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within organization hrs Eastern time in order to terminate your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software application for small businesses. It securely stores your customer data as well as supplies a safe way to handle your subscribers.

Constant Contact deliverability – is it any kind of great?

Constant Contact’s deliverability prices are consistently great in our bi-annual deliverability tests.

Despite these showy numbers as well as features, rate of interest in Constant Contact seems to be on the decline, at least according to Google Trends. As Constant Contact themselves repeat with their site, they are a tool for little organizations. The issue, these days, is that there are lots of other e-mail tools offering also much more than Constant Contact, and also for a lot much less money. For the amount you pay with Constant Contact, you can discover yourself utilizing much extra powerful tools such as ActiveCampaign and GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it just features autoresponders).

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