Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Enlarge Screen On Constant Contact Website

Constant Contact have actually remained in the e-mail advertising and marketing video game since 1995. During that time, they’ve taken care of to turn into one of the most previously owned e-mail tools in the world, after Mailchimp.

One point I saw is that Constant Contact is very commonly the leading choice for numerous other testimonial internet sites. Naturally, I wonder to see if our thorough analysis generates the same outcome.

You might have checked out the Constant Contact testimonials used by individuals online, also, and whilst they are pretty favorable, they may not give you the whole picture. Our testimonial of Constant Contact is based on a methodical technique and also uses our useful experience and expertise of dozens of other simple as well as sophisticated advertising and marketing automation tools.

What makes them unique is that they’ve included a number of attributes throughout the years that few of their rivals sporting activity, such as digital product downloads, event management, visit scheduling and also social campaigns. These all contribute to the diverse checklist of email choices available, along with automations and also recurring newsletters.

Constant Contact brag a market with around 400 applications and also integrations that accommodate even the most particular niche of items. Yet in spite of these flashy numbers and features, passion in Constant Contact seems to be on the decrease, at least according to Google Trends. If it’s still appropriate in the 21st century, Enough factor for us to take a closer look at Constant Contact’s outs & ins and examine.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards small companies, yet their prices aren’t the most budget-friendly, especially when you consider that their features simply aren’t that progressed. Plans start from $9.99/ month, however this just permits 500 clients, and prices climb rather dramatically after that.

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Constant Contact Pricing

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> Find out even more about Constant Contact’s strategies in our full rates overview

Cons and also pros


Is Constant Contact the right newsletter service for you?

Advised if:

You run events:

Constant Contact is rather one-of-a-kind in this regard, being just one of minority email advertising devices to enable you to manage event invites, tickets, and registrations . Keep in mind that this function features its very own costs: 5.4% + $0.80 for each and every ticket sold or purchase performed.

Not recommended if:

You require sophisticated automation:

Surprisingly, for the costs it charges, Constant Contact does not provide one of the most advanced automations. While they do supply set off campaigns, autoresponders as well as abandoned cart campaigns (for Shopify only), you’ll locate that much cheaper devices provide similar levels of automation– MailerLite as well as Sendinblue, for instance.

Score details


Alleviate of Use

Usually it’s simple to navigate, though a little bit dull-looking. You can reach the majority of locations within a number of clicks, though as they’ve included a lot more capability, some points have come to be a little hidden, for instance, automations.

Newsletter Creation


The editor is quick, yet light on features, specifically in the styling division. Aside from that it’s very easy to work with.


of course

This is extremely fundamental, only enabling you to insert easy introductions or get in touch with details. There is no if/then/else reasoning available.

Email types

Classic, autoresponders, basic automations, reoccuring e-newsletters, A/B testing, event enrollments, studies, promo codes as well as surveys .

Option and Flexibility of Template Designs

Tolerable. There are about 200 (!) templates to pick from, with varying levels of quality (some are respectable, while others look a little fundamental and also outdated). You can additionally start from scratch, as well as make use of a handy attribute called ‘Brand your email’ to auto-generate a template based upon your website’s shades as well as logo.

Email Marketing Automation

They supply autoresponders and also deserted cart campaigns for Shopify and also WooCommerce. It likewise creates pre-defined get in touch with sections based on your consumers’ communications with your on-line store (e.g. repeat, expired as well as potential consumers). Automations based upon contact triggers (e.g. e-mail opens, clicks) are likewise offered. It’s worth noting that the automations aren’t one of the most adaptable, as you can not actually combine problems and activities as you can in numerous other tools.

List Management

You can produce sectors from call task, list subscription, call details, tags, or ecommerce task. You can additionally create a sector from your contact insights and also tag calls based upon get in touch with area criteria.

Enrollment Forms/ Opt-in & Opt-out- Process

There is alongside no personalization with the form, and also it simply supplies a description box, fundamental area alternatives (which you can’t contribute to) and afterwards a listing, or listings, that individuals can examine to be included in.


As you can see in our deliverability tests, Constant Contact does not perform as well terribly, getting to one of the most popular email companies (AOL, Gmail, Yahoo, and also Outlook) most of the moment.

Records as well as Analysis

Along with standard open and click reports, spam, bounce as well as unsubscribe rates are likewise offered. You likewise obtain click heat maps, as well as some helpful overview records such as open as well as click trends, opens by gadget, % of get in touches with involved, as well as many successful subject line. You can additionally contrast campaigns. However, progressed tracking such as social tracking isn’t offered.


Below’s where it obtains a bit hirsute. The device and the site are just available in English. You can select to alter several of the non-editable e-mail sections (e.g. footer and privacy plan message) to one of 10 languages available, mainly European. Support and the knowledge base is offered in 4 languages. A little complex, yet at least there’s some initiative to sustain multilingual customers and audiences.

Additional Features

Spam- and also Design-Testing

Spam testing isn’t available, nevertheless, there is a feature to examine the e-mail for mistakes ( missing out on web links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that enables you to sneak peek how emails will certainly look for particular receivers, although this didn’t appear to work when we tested it out. ‘Inbox Preview’ by Litmus is available as an add-on solution, although at $10/month for just 5 examinations, it’s a little steep.

Bounce Management

of course

Soft bounces are placed on momentary hold for 15 days, and afterwards feel bitter. If it occurs again, they are relocated into a put on hold bounce classification. They have a ‘ advised for removal’ filter offered to see these, however don’t eliminate them automatically.


of course

Import/export available although it’s not as straightforward as maybe– you need to first enable advanced e-mail approvals under Account Settings.

Storage space available for pictures and data


All strategies include endless storage space.

Pro Features



SPF and also DKIM are sustained.

Own Domain


Different levels of account accessibility

of course

The Account Owner can also appoint roles to be either an Account Manager or a Campaign Creator.



Constant Contact offer a substantial amount of integrations and applications , practically 400.

Landing Page Builder


This is just available through their type builder, and it’s very basic. Rather, we ‘d recommend these free touchdown web page contractors.

Client Support

3.5/ 5.

There are numerous networks of assistance, consisting of live conversation, phone assistance, a expertise base as well as community-based support. I found that the conversation and phone support weren’t always offered, which was a little aggravating.

Total ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks most of packages. The main problem right here, however, is that they’re asking a costs price for a sub-premium item.

Final thought.

As Constant Contact themselves repeat via their site, they are a device for small businesses. As well as, thus, it’s worth assessing them on these terms. As stated above, they certainly have sufficient of the fundamentals covered to please most small companies, as well as if it were as straightforward as that after that we would certainly advise them a lot more highly.

The concern, these days, is that there are plenty of other email devices providing even more than Constant Contact, and also for a great deal much less money. This consists of not just features, yet additionally individual experience. For the amount you pay with Constant Contact, you can locate on your own making use of a lot a lot more effective tools such as ActiveCampaign and GetResponse.

They do get points for their good deliverability prices, assimilations ( especially social networks assimilations), and also for allowing different access levels for different users. As well as with current enhancements to automations and also coverage, and the enhancement of new attributes like a web site contractor, it does resemble they’re making an initiative to improve the item. Their absence of innovative functions makes it hard to advise them over others at this cost point. (You’ll see we do not note them as a great Mailchimp alternative, either.).

So, there you have it: the next time you see Constant Contact as the number 1 rated solution anywhere around the internet, I would frankly assert that there might be various other interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever tried, and it can’t be compared to Constant Contact’s simplistic method (it just includes autoresponders). They also supply robust reports as well as evaluation devices. On top of that, they are also cheaper than Constant Contact.
  • Sendinblue is just one of the least expensive all-in-one e-mail advertising tools on the marketplace. It’s available in 6 languages as well as includes innovative automation choices as well as a integrated CRM.
  • GetResponse is a solid choice. It includes many innovative functions (e.g. a webinar device), offers and also has exceptional automations one of the very best spam and also layout testing tools we’ve ever utilized. That’s why Constant Contact fails when compared to GetResponse.

We have a in-depth overview with the very best alternatives to Constant Contact, check it out here. You can also check out our Smart Finder to see which newsletter service is finest fit to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact hands down. Take a look at our Mailchimp vs Constant Contact comparison if you would certainly such as to obtain into the details.

Can Constant Contact be made use of as a CRM?

Constant Contact, in collaboration with SharpSpring, offers an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a appearance at any of these CRMs for tiny companies, which will be much more budget friendly. There are even lots of excellent cost-free CRMs to pick from.

Just how can I cancel my Constant Contact registration?

Frustratingly, you’ll need to call Constant Contact within service hrs Eastern time in order to cancel your account. Here is the number for the US as well as Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit email advertising and marketing software program for small companies. It safely stores your customer information and provides a safe and secure means to handle your clients.

Constant Contact deliverability – is it any type of excellent?

Constant Contact’s deliverability rates are consistently great in our bi-annual deliverability tests.

Despite these fancy numbers as well as functions, passion in Constant Contact appears to be on the decline, at the very least according to Google Trends. As Constant Contact themselves repeat with their website, they are a device for small services. The problem, these days, is that there are plenty of various other email devices offering even more than Constant Contact, and also for a lot less money. For the quantity you pay with Constant Contact, you can locate on your own using a lot more powerful tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most sophisticated automation systems we’ve ever before tried, as well as it can’t be compared to Constant Contact’s simplified technique (it just includes autoresponders).

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