Constant Contact - Create Email Marketing Campaigns Like a Pro

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Constant Contact have actually been in the e-mail marketing game because 1995. Throughout that time, they’ve taken care of to become one of one of the most previously owned email tools on the planet, after Mailchimp.

Something I saw is that Constant Contact is really usually the leading option for numerous various other testimonial internet sites. Normally, I am curious to see if our detailed evaluation produces the same result.

You could have looked into the Constant Contact reviews used by customers online, also, and also whilst they are rather favorable, they might not offer you the whole picture. Our review of Constant Contact is based upon a methodical approach and also uses our functional experience as well as knowledge of loads of other straightforward and sophisticated advertising and marketing automation tools.

What makes them special is that they’ve added several features for many years that few of their competitors sport, such as digital item downloads, event management, appointment organizing as well as social projects. These all include in the diverse checklist of email choices available, in addition to automations and reoccuring e-newsletters.

Constant Contact boast a market with around 400 apps and also integrations that satisfy also one of the most specific niche of products. Despite these fancy numbers as well as functions, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. Enough reason for us to take a closer consider Constant Contact’s outs & ins and also examine if it’s still appropriate in the 21st century.
Figure out below!

Constant Contact Summary

Constant Contact is routed towards local business, but their rates aren’t the most inexpensive, specifically when you take into consideration that their features just aren’t that progressed. Plans begin with $9.99/ month, however this only enables 500 customers, as well as prices rise quite sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s strategies in our full prices guide

Cons as well as pros


Is Constant Contact the appropriate e-newsletter service for you?

Suggested if:

You run events:

Constant Contact is quite distinct hereof, being among minority email advertising tools to enable you to take care of occasion invites, enrollments, and tickets . Bear in mind that this feature comes with its own charges: 5.4% + $0.80 for every ticket sold or deal carried out.

Not recommended if:

You need sophisticated automation:

Remarkably, for the costs it charges, Constant Contact does not provide the most sophisticated automations. While they do supply activated campaigns, autoresponders as well as deserted cart campaigns (for Shopify only), you’ll find that other more affordable tools provide comparable degrees of automation– MailerLite as well as Sendinblue, for instance.

Rating information


Alleviate of Use

Generally it’s very easy to browse, though a bit dull-looking. You can get to most places within a number of clicks, though as they’ve added extra functionality, some things have actually become a little concealed, as an example, automations.

Newsletter Creation


The editor is quick, yet light on features, particularly in the styling department. Besides that it’s easy to deal with.



This is really fundamental, only permitting you to insert straightforward greetings or call information. There is no if/then/else logic offered.

Email types

Timeless, autoresponders, standard automations, persisting newsletters, A/B screening, event enrollments, vouchers, surveys and also surveys .

Option and Flexibility of Template Designs

Not poor. You can likewise start from scratch, and also utilize a useful feature called ‘Brand your e-mail’ to auto-generate a design template based on your web site’s shades as well as logo.

Email Marketing Automation

It likewise creates pre-defined contact segments based on your customers’ communications with your on-line shop (e.g. repeat, expired and prospective clients). Automations based on contact triggers (e.g. e-mail opens up, clicks) are additionally readily available.

List Management

You can produce sectors from call task, checklist subscription, contact information, tags, or ecommerce task. You can additionally develop a segment from your call understandings and tag calls based on contact field standards.

Enrollment Forms/ Opt-in & Opt-out- Process

There is next to no modification with the type, as well as it just supplies a description box, basic field options (which you can not include in) and afterwards a list, or listings, that people can check to be added to.


As you can see in our deliverability examinations, Constant Contact does not execute also severely, reaching the most prominent e-mail carriers (AOL, Gmail, Yahoo, as well as Outlook) most of the moment.

Reports and Analysis

In addition to standard open and also click reports, spam, bounce as well as unsubscribe prices are additionally offered. You also get click warm maps, and some useful introduction reports such as open as well as click patterns, opens up by device, % of calls involved, and many effective subject line. You can likewise contrast projects. Nevertheless, progressed tracking such as social monitoring isn’t readily available.


Right here’s where it obtains a little bit hairy. The tool as well as the site are just offered in English. You can choose to change several of the non-editable e-mail sections (e.g. footer and privacy plan message) to among 10 languages available, mostly European. Support and also the knowledge base is readily available in 4 languages. Slightly complicated, however at least there’s some effort to sustain multilingual customers and also audiences.

Additional Features

Spam- and Design-Testing

Spam screening isn’t available, nevertheless, there is a feature to check the email for errors ( missing out on links, placeholder text that hasn’t been upgraded, and so on). There’s likewise a device that permits you to sneak peek exactly how e-mails will try to find specific recipients, although this really did not appear to function when we checked it out. ‘Inbox Preview’ by Litmus is offered as an add-on service, although at $10/month for simply 5 tests, it’s a little high.

Bounce Management


Soft bounces are placed on short-lived hold for 15 days, and after that dislike. If it happens again, they are moved right into a suspended bounce classification. They have a ‘recommended for elimination’ filter available to watch these, but don’t remove them immediately.



Import/export offered although it’s not as simple as it could be– you require to first allow innovative e-mail approvals under Account Settings.

Storage available for data as well as pictures


All strategies come with endless storage.

Pro Features



SPF as well as DKIM are supported.

Very own Domain


Different degrees of account access

of course

The Account Owner can also designate roles to be either an Account Manager or a Campaign Creator.



Constant Contact use a large amount of applications as well as assimilations , nearly 400.

Landing Page Builder

of course

This is just readily available using their form building contractor, as well as it’s really basic. Rather, we ‘d recommend these totally free landing web page home builders.

Client Support

3.5/ 5.

There are several channels of assistance, including live chat, phone assistance, a knowledge base as well as community-based support. I discovered that the chat and phone support weren’t always available, which was a little aggravating. When I was able to get hold of chat support, however, I did find them to be responsive and valuable . Keep in mind that you’ll require to hire order to terminate your membership, which is pretty aggravating.

Overall ranking.

3.6/ 5.

For a basic e-mail device, Constant Contact ticks most of packages. The main problem right here, however, is that they’re asking a costs price for a sub-premium product.

Final thought.

As Constant Contact themselves reiterate via their website, they are a device for local business. And, therefore, it’s worth evaluating them on these terms. As pointed out over, they most definitely have sufficient of the essentials covered to satisfy most local business, as well as if it were as straightforward as that after that we ‘d recommend them extra highly.

The concern, nowadays, is that there are a lot of other e-mail devices using a lot more than Constant Contact, and for a great deal much less cash. This consists of not only includes, but additionally customer experience. For the quantity you pay with Constant Contact, you can discover yourself utilizing a lot more powerful tools such as ActiveCampaign as well as GetResponse.

They do get factors for their suitable deliverability prices, integrations ( specifically social media integrations), as well as for enabling various accessibility levels for separate individuals. As well as with recent enhancements to automations and also reporting, as well as the addition of brand-new attributes like a web site home builder, it does look like they’re making an initiative to boost the item. Yet their absence of sophisticated attributes makes it difficult to advise them over others at this cost point. (You’ll see we do not provide them as a excellent Mailchimp alternative, either.).

There you have it: the following time you see Constant Contact as the number 1 ranked service anywhere around the internet, I would strongly claim that there may be various other rate of interests at play there.

Try Constant Contact currently free of charge for 30 days.

Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue review.


# 2.



# 3.

  • ActiveCampaign has one of the most advanced automation systems we’ve ever before attempted, and it can’t be contrasted to Constant Contact’s simplistic method (it only features autoresponders). They likewise use robust reports and also analysis tools. They are also less expensive than Constant Contact.
  • Sendinblue is one of the most inexpensive all-in-one email advertising and marketing devices on the marketplace. It’s readily available in 6 languages as well as comes with advanced automation choices and also a integrated CRM.
  • GetResponse is a strong choice. It comes with numerous advanced attributes (e.g. a webinar device), has outstanding automations and supplies among the very best spam and layout screening devices we’ve ever used. When contrasted to GetResponse, that’s why Constant Contact falls short.

We have a in-depth overview with the best choices to Constant Contact, check it out below. You can also check out our Smart Finder to see which e-newsletter solution is ideal matched to you.

Frequently Asked Questions.

Is Constant Contact much better than Mailchimp?

Mailchimp defeats Constant Contact by far. If you would certainly like to enter into the information, have a look at our Mailchimp vs Constant Contact contrast.

Can Constant Contact be used as a CRM?

Constant Contact, in collaboration with SharpSpring, provides an all-in-one CRM platform. Nevertheless, at $399/month, you ‘d be much better off taking a look at any one of these CRMs for local business, which will be much more budget friendly. There are even lots of excellent complimentary CRMs to pick from.

How can I cancel my Constant Contact membership?

Frustratingly, you’ll require to call Constant Contact within business hrs Eastern time in order to terminate your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a legit e-mail advertising software for small businesses. It securely shops your consumer information as well as supplies a safe method to handle your clients.

Constant Contact deliverability – is it any type of good?

Constant Contact’s deliverability rates are continually excellent in our bi-annual deliverability examinations.

In spite of these flashy numbers and features, passion in Constant Contact seems to be on the decline, at the very least according to Google Trends. As Constant Contact themselves reiterate via their website, they are a tool for little organizations. The concern, these days, is that there are lots of various other e-mail devices offering even more than Constant Contact, and also for a lot much less cash. For the amount you pay with Constant Contact, you can discover yourself using a lot a lot more powerful devices such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most advanced automation systems we’ve ever before tried, and also it can’t be contrasted to Constant Contact’s simplistic strategy (it only includes autoresponders).

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