Constant Contact - Create Email Marketing Campaigns Like a Pro

How To Make Dynamic Type Constant Contact

Constant Contact have remained in the email advertising video game considering that 1995. Throughout that time, they’ve managed to become one of the most pre-owned e-mail tools in the world, after Mailchimp.

One point I noticed is that Constant Contact is really typically the top selection for lots of other review sites. Normally, I wonder to see if our thorough analysis produces the very same result.

You might have had a look at the Constant Contact testimonials used by users online, as well, as well as whilst they are pretty positive, they might not give you the whole picture. Our testimonial of Constant Contact is based on a systematic technique and uses our practical experience and also knowledge of dozens of other basic and also innovative advertising automation tools.

What makes them unique is that they’ve included several features for many years that few of their rivals sporting activity, such as electronic product downloads, event administration, consultation organizing and social campaigns. These all add to the varied checklist of email options available, along with automations as well as persisting newsletters.

Constant Contact brag a industry with around 400 apps and also assimilations that deal with also the most niche of products. Yet regardless of these flashy numbers and also attributes, rate of interest in Constant Contact appears to be on the decrease, a minimum of according to Google Trends. Enough reason for us to take a better check out Constant Contact’s outs & ins as well as examine if it’s still relevant in the 21st century.
Learn listed below!

Constant Contact Summary

Constant Contact is guided towards local business, but their costs aren’t the most affordable, particularly when you take into consideration that their functions simply aren’t that progressed. Strategies start from $9.99/ month, but this only allows for 500 clients, and also costs rise quite sharply after that.

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Constant Contact Pricing

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> Find out more regarding Constant Contact’s plans in our total pricing overview

Pros and Cons


Is Constant Contact the right newsletter service for you?

Suggested if:

You run occasions:

Constant Contact is fairly distinct in this regard, being among the few e-mail marketing devices to enable you to handle occasion enrollments, tickets, as well as invitations . Keep in mind that this function includes its own costs: 5.4% + $0.80 for each ticket marketed or purchase conducted.

Not suggested if:

You require sophisticated automation:

Remarkably, for the costs it bills, Constant Contact doesn’t supply one of the most advanced automations. While they do use caused projects, autoresponders and abandoned cart projects (for Shopify just), you’ll locate that various other much less expensive tools supply similar degrees of automation– MailerLite and also Sendinblue.

Ranking information


Ease of Use

Generally it’s simple to browse, though a little bit dull-looking. You can reach most areas within a couple of clicks, though as they’ve included extra performance, some things have come to be a little covert, for instance, automations.

Newsletter Creation


The editor is quickly, yet light on attributes, specifically in the designing department. Apart from that it’s easy to deal with.



This is really standard, just allowing you to put simple introductions or get in touch with information. There is no if/then/else reasoning available.

Email types

Timeless, autoresponders, standard automations, repeating e-newsletters, A/B testing, event enrollments, studies, polls and also discount coupons .

Selection and also Flexibility of Template Designs

Not negative. You can also begin from scrape, and utilize a handy function called ‘Brand your email’ to auto-generate a design template based on your web site’s colors as well as logo.

Email Marketing Automation

They offer autoresponders and also deserted cart campaigns for Shopify and also WooCommerce. It additionally produces pre-defined get in touch with segments based upon your customers’ communications with your online store (e.g. repeat, expired as well as prospective consumers). Automations based upon get in touch with triggers (e.g. e-mail opens up, clicks) are also offered. It’s worth keeping in mind that the automations aren’t the most flexible, as you can’t truly combine conditions as well as actions as you can in several various other devices.

Checklist Management

You can produce sections from get in touch with activity, checklist membership, contact details, tags, or ecommerce activity. You can also create a section from your get in touch with understandings as well as tag contacts based on call area requirements.

Registration Forms/ Opt-in & Opt-out- Process

There is next to no customization with the kind, and also it just uses a summary box, standard area options (which you can’t add to) and after that a listing, or lists, that individuals can examine to be added to.


As you can see in our deliverability tests, Constant Contact does not execute also terribly, getting to one of the most prominent email carriers (AOL, Gmail, Yahoo, and also Outlook) the majority of the time.

Records and also Analysis

Along with common open and also click reports, spam, bounce and also unsubscribe prices are additionally readily available. You also get click warmth maps, and some beneficial summary records such as open as well as click patterns, opens up by tool, % of get in touches with engaged, and also most effective subject line. You can likewise compare campaigns. Progressed tracking such as social monitoring isn’t offered.


The tool and the site are just available in English. You can choose to change some of the non-editable e-mail areas (e.g. footer and privacy plan text) to one of 10 languages available, mostly European.

Additional Features

Spam- and Design-Testing

Spam testing isn’t offered, nevertheless, there is a attribute to examine the email for mistakes ( missing out on links, placeholder message that hasn’t been upgraded, and so on). There’s additionally a device that permits you to preview just how e-mails will seek particular recipients, although this really did not appear to work when we checked it out. ‘Inbox Preview’ by Litmus is readily available as an add-on service, although at $10/month for just 5 examinations, it’s a little steep.

Jump Management


Soft bounces are placed on momentary hold for 15 days, and afterwards resent. If it takes place once more, they are moved right into a suspended bounce group. They have actually a ‘ suggested for removal’ filter available to check out these, however do not remove them immediately.



Import/export readily available although it’s not as uncomplicated as maybe– you require to initially enable innovative email consents under Account Settings.

Storage space offered for information and also pictures


All strategies come with unrestricted storage space.

Pro Features



SPF and DKIM are supported.

Own Domain


Various degrees of account accessibility


The Account Owner can additionally designate functions to be either an Account Manager or a Campaign Creator.



Constant Contact offer a massive amount of applications and integrations , nearly 400.

Landing Page Builder


This is only readily available using their kind contractor, and it’s really basic. Instead, we would certainly suggest these complimentary touchdown web page contractors.

Customer Support

3.5/ 5.

There are numerous channels of support, including live chat, phone assistance, a data base and community-based assistance. I discovered that the chat and phone support weren’t constantly offered, which was a little aggravating. When I was able to acquire conversation assistance, however, I did discover them to be receptive and useful . Remember that you’ll need to employ order to cancel your subscription, which is pretty frustrating.

Overall ranking.

3.6/ 5.

For a standard e-mail device, Constant Contact ticks the majority of the boxes. The main concern below, though, is that they’re asking a premium rate for a sub-premium product.


As Constant Contact themselves state via their site, they are a tool for small businesses. And, therefore, it’s worth reviewing them on these terms. As mentioned over, they most definitely have sufficient of the fundamentals covered to satisfy most small businesses, and if it were as straightforward as that then we would certainly suggest them a lot more highly.

The issue, nowadays, is that there are lots of other e-mail devices using a lot more than Constant Contact, and for a great deal less money. This includes not only features, yet likewise user experience. For the amount you pay with Constant Contact, you might find on your own making use of much a lot more effective devices such as ActiveCampaign and GetResponse.

They do grab factors for their suitable deliverability rates, assimilations (particularly social networks integrations), as well as for enabling different gain access to levels for separate users. And also with current enhancements to automations as well as reporting, and also the enhancement of new features like a internet site building contractor, it does look like they’re making an initiative to boost the product. However their lack of innovative functions makes it tough to recommend them over others at this rate point. (You’ll see we don’t detail them as a good Mailchimp option, either.).

There you have it: the next time you see Constant Contact as the number 1 ranked service anywhere around the web, I would boldly declare that there might be various other rate of interests at play there.

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Constant Contact Alternatives.

activecampaign logo design.


# 1.

Sendinblue evaluation.


# 2.



# 3.

  • ActiveCampaign has one of one of the most advanced automation systems we’ve ever before attempted, and also it can’t be compared to Constant Contact’s simplistic strategy (it only features autoresponders). They additionally use durable records as well as evaluation devices. On top of that, they are even more affordable than Constant Contact.
  • Sendinblue is just one of the cheapest all-in-one email marketing tools on the marketplace. It’s readily available in 6 languages and also includes sophisticated automation choices and also a built-in CRM.
  • GetResponse is a solid option. It features lots of sophisticated attributes (e.g. a webinar device), uses as well as has outstanding automations one of the most effective spam and layout screening devices we’ve ever before utilized. That’s why Constant Contact falls short when contrasted to GetResponse.

We have a in-depth overview with the most effective choices to Constant Contact, check it out right here. You can likewise try out our Smart Finder to see which e-newsletter solution is ideal fit to you.

Frequently Asked Questions.

Is Constant Contact better than Mailchimp?

Mailchimp defeats Constant Contact pass on. If you would certainly like to get involved in the information, have a look at our Mailchimp vs Constant Contact comparison.

Can Constant Contact be utilized as a CRM?

Constant Contact, in partnership with SharpSpring, provides an all-in-one CRM platform. At $399/month, you ‘d be much better off taking a look at any of these CRMs for little services, which will be much extra inexpensive. There are also plenty of exceptional complimentary CRMs to choose from.

Exactly how can I terminate my Constant Contact subscription?

Frustratingly, you’ll require to call Constant Contact within organization hours Eastern time in order to cancel your account. Below is the number for the United States and also Canada: 855-229-5506.

Is Constant Contact legit?

Constant Contact is a official e-mail advertising and marketing software program for small companies. It safely stores your consumer data and also offers a safe method to manage your customers.

Constant Contact deliverability – is it any kind of excellent?

Constant Contact’s deliverability prices are consistently good in our bi-annual deliverability examinations.

Regardless of these fancy numbers and also attributes, rate of interest in Constant Contact appears to be on the decrease, at the very least according to Google Trends. As Constant Contact themselves state with their site, they are a tool for small organizations. The problem, these days, is that there are plenty of various other e-mail tools using even extra than Constant Contact, and also for a great deal less cash. For the quantity you pay with Constant Contact, you can find on your own utilizing much a lot more effective tools such as ActiveCampaign as well as GetResponse.

ActiveCampaign has one of the most innovative automation systems we’ve ever before tried, and also it can’t be compared to Constant Contact’s simplistic method (it just features autoresponders).

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